Overview

The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.

The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.

Learning Outcomes

• Critically evaluate the application of e-marketing to case-study organisations.

• Demonstrate an understanding of e-Marketing.

• Evaluate professional/commercial and academic literature.

• Examine the nature of e-Marketing in contemporary and changing organisational environments.