Bangor Business School
Module - Semester 1
The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.
The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.
- Critically evaluate the application of e-marketing to case-study organisations.
- Demonstrate an understanding of e-Marketing.
- Evaluate professional/commercial and academic literature.
- Examine the nature of e-Marketing in contemporary and changing organisational environments.
Group case-study Presentation