Digital Communication 2022-23
School Of Arts, Culture And Language
Module - Semester 2
The module introduces basic media and communication theory, including models of communication; signs and meanings, information, data, and pattern; systems of meaning. The concepts are introduced within the context of digital media and the role that technology plays in creation and sharing of meaning. Students actively engage with online information technologies for the collection, management, analysis and dissemination of information, and reflect critically on the impact of the technologies on the message. Students will finish the module with knowledge and understanding of media and communication terms and concepts, experience of applying those concepts to current issues in the media, and practical knowledge of digital tools for use in future study and inquiry.
- Awareness of ways the media portray events, issues, individuals and social groups
- Practical knowledge of the potential of digital tools for information collection, analysis and re-production
- Understanding of how the media through their forms, codes, conventions and techniques communicate meanings
- Understanding of the digital media processes of production, distribution and circulation impact on communication of meaning