Overview

The aim of Professional Practice is to explore the arts industry as it occurs in the professional world today. This module will examine some of the fundamental aspects of the industry including institutional structures and arts policies, arts management, marketing, funding, health and wellbeing in the arts and community practice. Using various institutions and companies as examples and models this module will focus on methods used in professional practice. During this module students gain an insight into the range of different career options there is in the arts and are prepared to engage in the profession through observation, applied research and critical analysis.

The module is suitable for anyone who is interested in a career in the arts and/or media or from the fields of psychology and education who want to explore further avenues across subject areas.

Guest lecturers from the industry will be an integrated addition to this module as well as the option to follow onto a module in 'Arts Community Placement' in Semester 2 to gain work experience.

Professional practice Arts institutions Structure of Arts funding Policy and strategy of arts organisations and funding bodies Application processes for arts funding Arts management Marketing in the arts Arts project development Community practice Arts Health and Wellbeing Report writing

Assessment Strategy

-threshold -D: •Knowledge of key areas/principles only•Weaknesses in understanding of main areas•Limited evidence of background study•Answer only poorly focussed on question and with some irrelevant material and poor structure•Arguments presented but lack coherence•Several factual/computational errors•No original interpretation •Only major links between topics are described•Limited problem solving•Many weaknesses in presentation and accuracy -good -C: Good•Knowledge of key areas/principles•Understands main areas•Limited evidence of background study•Answer focussed on question but also with some irrelevant material and weaknesses in structure•Arguments presented but lack coherence•Has several factual/computational errors•No original interpretation •Only major links between topics are described•Limited problem solving•Some weaknesses in presentation and accuracyB: Very Good•Strong knowledge•Understands most but not all•Evidence of background study•Focussed answer with good structure•Arguments presented coherently•Mostly free of factual and computational errors•Some limited original interpretation •Well known links between topics are described•Problems addressed by existing methods/approaches•Good presentation with accurate communication -excellent -A:•Comprehensive knowledge•Detailed understanding •Extensive background study•Highly focussed answer and well structured•Logically presented and defended arguments•No factual/computational errors•Original interpretation •New links between topics are developed•New approach to a problem•Excellent presentation with very accurate communication

Learning Outcomes

• Apply efficient and effective organisation skills to planning, budgeting and marketing

• Develop, implement, and present research

• Evaluate strategy and policy in arts institutions

• Identify and apply operational aspects of arts institutions and practices