Rhagolwg
I'm Professor of Marketing at Bangor Business School and head of the Marketing group. I was employed as Professor at Bangor University since 2011. Prior to that I was employed as Senior Lectuer in Marketing at Strathclyde Business School.
I have many years of experience in conducting action research tackling risky behaviours such as smoking and binge drinking. I have also undertaken research examining public and third sector service deliveries.
Gwybodaeth Cyswllt
Hen Goleg room 0.10
e.shiu@bangor.ac.uk
Addysgu ac Arolygiaeth
I teach on modules: Statistical Methods, Marketing Analysis, Customer Insight Project. I have also taught International Marketing Communication, Consumer Behaviour, Marketing Research.
I have supervised several PhD's to successful completion in the Consumer Behaviour area.
Diddordebau Ymchwil
My research areas are:
- Consumer behaviour
- Risky consumption
- Attitudes and persuasion
- Social identity and stereotying
- Cross-cultural consumer behaviour
- Ethical consumption
Cyhoeddiadau
2022
- Cyhoeddwydjava.lang.NullPointerException
- E-gyhoeddi cyn argraffujava.lang.NullPointerException
2020
- Cyhoeddwydjava.lang.NullPointerException
2019
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2018
- CyhoeddwydA systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
Hassan, L. & Shiu, E., 2018, Yn: Journal of Social Marketing. 8, 3, t. 333-352
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl adolygu › adolygiad gan gymheiriaid - Cyhoeddwydjava.lang.NullPointerException
2017
- Cyhoeddwydjava.lang.NullPointerException
2016
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2015
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2014
- CyhoeddwydCompetencies associated with growth of women-led SMEs
Mitchelmore, S., Rowley, J. & Shiu, E., 2014, Yn: Journal of Small Business and Enterprise Development. 21, 4, t. 588-601
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2013
- CyhoeddwydUncertainty in ethical consumer choice: a conceptual model
Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2012
- Cyhoeddwydjava.lang.NullPointerException
2011
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2010
- Cyhoeddwydjava.lang.NullPointerException
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2009
- Cyhoeddwydjava.lang.NullPointerException
- CyhoeddwydHELP – for a life without tobacco: a case study on demarketing across two levels
Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, Yn: Marketing Intelligence and Planning. 27, 4, t. 486-502 17 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2008
- CyhoeddwydAn Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, Yn: European Advances in Consumer Research. 8, t. 66-71 6 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydExploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, L. & Shiu, E., 2008, Yn: International Journal of Nonprofit and Voluntary Sector Marketing. t. 263–274
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2007
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2006
- Cyhoeddwydjava.lang.NullPointerException
- Cyhoeddwydjava.lang.NullPointerException
2005
- Cyhoeddwydjava.lang.NullPointerException