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Yr Athro Andrew McStay

Professor in Digital Media

mcstay@bangor.ac.uk

+44 1248 382740

0000-0001-8928-3825

Yr Athro Andrew McStay

Gwelwch proffil Yr Athro Andrew McStay ar Bortal Ymchwil Bangor

Rhagolwg

Proffil

Un ffordd neu’r llall, mae fy niddordebau ymchwil yn troi o amgylch hysbysebu. Mae gennyf ddiddordeb arbennig yn yr effeithiau newydd y mae cyfryngau wedi’u rhwydweithio’n eu cael ar hysbysebu yn gyffredinol. Mae’r rhain yn eang iawn, ond hyd yma mae fy ngwaith yn y maes hwn wedi ymdrin â deall cysylltiadau wedi’u personoli a rhai autopoietig gyda systemau hysbysebu; goblygiadau hysbysebu digidol i breifatrwydd; diwylliannau firaol a hysbysebu; moeseg, cyfraith a rheoleiddio hysbysebu digidol; a swyddogaeth creadigrwydd mewn hysbysebu. Mae gennyf ddiddordeb mewn goruchwylio myfyrwyr sydd eisiau gwneud ymchwil ym meysydd hysbysebu, creadigrwydd, diwylliant digidol, cyfryngau digidol neu breifatrwydd.

Cyn dod i Brifysgol Bangor, bûm mewn swyddi darlithio ym Mhrifysgol Bournemouth a Phrifysgol y Celfyddydau Llundain (LCC).

Diddordebau ymchwil allweddeiriau

Hysbysebu, a-signification, autopoiesis, biobŵer, creadigrwydd, seiberneteg, dataveillance, cyfraith a rheoliadau hysbysebu digidol, diwylliannau’r cyfryngau, gwleidyddiaeth rwydwaith, ffenomenoleg, preifatrwydd, diwylliant firaol.

Gwybodaeth Cyswllt

Enw: Dr Andrew McStay

Swydd: Uwch Ddarlithydd mewn Diwylliant y Cyfryngau

E-bost: mcstay@bangor.ac.uk

Ffôn: +44 01248 382740

 

Addysgu ac Arolygiaeth

Dyletswyddau Dysgu Presennol

Cyrsiau Israddedig

Media Culture (Year 1)

Introduction to Media (Year 1)

Cultural Economy of the Media (Year 2)

Research and Methods (Year 3)

Cyfleoedd Project Ôl-radd

Proposals for PhD-level projects in the areas of emotions and technology, digital advertising, digital media, science and techbnology studies, data ethics and privacy all welcome.

Cyhoeddiadau

2022

  • E-gyhoeddi cyn argraffujava.lang.NullPointerException

2021

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2020

  • Cyhoeddwydjava.lang.NullPointerException
  • CyhoeddwydEmotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy
    McStay, A., 2020, Yn: Big Data and Society. 7, 1, 12 t.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
  • Cyhoeddwydjava.lang.NullPointerException

2019

  • Cyhoeddwydjava.lang.NullPointerException
  • CyhoeddwydDatafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show Submission to DCMS Committee Inquiry into Reality TV
    Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).
    Allbwn ymchwil: Papur gweithio › Papur Gwaith
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2018

  • Cyhoeddwydjava.lang.NullPointerException
  • CyhoeddwydFake News and the Economy of Emotions: Problems, Causes, Solutions
    Bakir, V. & McStay, A., 2018, Yn: Digital Journalism. 6, 2, t. 154-175
    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2017

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2016

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2015

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • CyhoeddwydAssessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era
    Bakir, V. & McStay, A., 2015, Yn: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, t. 25-38
    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2014

  • Cyhoeddwydjava.lang.NullPointerException

2013

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2012

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2011

  • Cyhoeddwydjava.lang.NullPointerException
  • Cyhoeddwydjava.lang.NullPointerException

2010

  • Cyhoeddwydjava.lang.NullPointerException

2009

  • Cyhoeddwydjava.lang.NullPointerException

Gweithgareddau

2022

  • Advising Welsh Government on AI Ethics

    With funding and separate collaboration from from Welsh Government, I am leading on a project to research develop AI Ethics recommendations for Welsh industry/public sector.

    2022 →

    Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o grŵp neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)
  • Advisory Board of PATH-AI

    I am a member of the Advisory Board of PATH-AI: Mapping an Intercultural Path to Privacy, Agency and Trust in Human-AI Ecosystems. This project is a collaboration between The Alan Turing Institute and the University of Edinburgh in the UK, and RIKEN in Japan, running from January 2020 until December 2022.

    2022 →

    Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Cyfrannwr)
  • Keynote talk on data ethics for Serbian National Internet Domain Name Registry Foundation (RNIDS): AI Ethics and Emotion Recognition

    Talk for Serbia tech industry on data ethics and emotional AI.

    Abstract: This talk will consider changing governance of AI. Now with hitherto unseen attention from policymakers, emotion recognition is high on legal and data protection agendas. To explore contemporary progression from values to governance, McStay will provide historical context to the technologies, insight on societal attitudes, progressing to highlight key legal changes, ethical weaknesses, and remedies.

    2022

    Cysylltau:

    • https://dids.rs/archive/dids-2022/?ln=eng
    Gweithgaredd: Sgwrs wadd (Siaradwr)

2021

  • Aspen Institute/Facebook: Chatham House invite to advise on ‘Empathic Research’

    Engagement/advising industry based on research published in Emotional AI and multiple papers.

    Tach 2021

    Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o grŵp neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)
  • Roundtables on DCMS Data Reform Consultation

    Advising DCMS (Department of Culture Media and Sport) in post-Brexit data policy, esp. regarding biometrics and facial recognition

    Tach 2021

    Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o grŵp neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)
  • Digital Futures Commission

    Roundtable on problems and realising the benefits of processing children’s education data (led by Baroness Kidron). I advised on biometrics in education and schools.

    Hyd 2021

    Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o grŵp neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)
  • Ada Lovelace/RCA workshop

    Ada Lovelace/RCA workshop on responsible and ethical AI. Decided nature of next round of AHRC AI funding.

    Meh 2021

    Gweithgaredd: Cymryd rhan mewn gweithdy, seminar, cwrs (Siaradwr)
  • Emotional AI and Empathic Technologies: Implications of an Ontology of Mediated Emotion, Data Justice Conference 2021

    14 Mai 2021

    Cysylltau:

    • https://drive.google.com/file/d/1YeDMR6hS9BPUMLZP8cmpEox8h5K2azHz/view
    Gweithgaredd: Cymryd rhan mewn cynhadledd (Siaradwr)
  • Empathic Media, Emotional AI, and the Optimization of Disinformation

    Book launch and panel discussion

    23 Ebr 2021 – 28 Ebr 2021

    Cysylltau:

    • https://www.youtube.com/watch?v=ZcKqzEmcB2U
    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Darlith/trafodaeth/seminar gyhoeddus (Siaradwr)
  • Taking Back Control of Our Personal Data: An ethical impact assessment of personal data storage apps

    40 page Interim Report on progress on Innovate UK research project and insights for Cufflink to feed into design of their app.

    21 Ion 2021

    Gweithgaredd: Mathau o Fusnes a Chymuned - Ymgynghoriaeth (mewn da) (Cyfrannwr)
  • North Wales Police AI Governance Group

    I advise on AI ethics, esp. face recognition technologies

    2021 – 2022

    Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o grŵp neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)

2020

  • Submission to Inquiry on Impact of Social Media on Elections and Electoral Administration - Victoria Parliament, Australia - plus resulting influence

    Invited written submission (Aug 2020) to the Victoria Parliament (Australia) Electoral Matters Committee’s Inquiry into the Impact of Social Media on Elections and Electoral Administration. Informed the Inquiry's Final Report's findings and recommendations (Sep 2021).

    24 Awst 2020 – 20 Medi 2021

    Cysylltau:

    • https://www.parliament.vic.gov.au/images/EMC/21._Vian_Bakir_and_Andrew_McStay_Redacted.pdf
    • https://parliament.vic.gov.au/images/stories/committees/emc/Social_Media_Inquiry/EMC_Final_Report.pdf
    Gweithgaredd: Arall (Cyfrannwr)
  • Virtual Mind the PR Gap 2020: AI, creativity and fake news in a post Covid-19 world.

    keynote

    9 Gorff 2020 – 10 Gorff 2020

    Cysylltau:

    • https://pracademy.co.uk/insights/sign-up-for-mind-the-pr-gap/
    • https://pracademy.co.uk/insights/fake-news-how-to-solve-a-really-wicked-problem/
    Gweithgaredd: Cymryd rhan mewn cynhadledd (Siaradwr)
  • AGAINST OPACITY, OUTRAGE & DECEPTION: Towards an ethical code of conduct for transparent, explainable, civil & informative digital political campaigns. Evidence submitted to House of Lords Select Committee on Democracy and Digital Technologies.

    Evidence and recommendations published in the report, Digital Technology and the Resurrection of Trust, published by the House of Lords Select Committee on Democracy and Digital Technologies.

    To prevent further harm, our evidence recommends greater transparency of digital campaigns, better media literacy for voters, and self-reflection by political campaigners on things like the informativeness and civility of their own campaign.

    Building on such evidence, the House of Lords’ report makes an urgent case for reform of electoral law as well as our overwhelming need to become a digitally literate society.

    29 Meh 2020

    Cysylltau:

    • https://committees.parliament.uk/download/file/?url=%2Fwrittenevidence%2F352%2Fdocuments%2F383%3Fconvertiblefileformat%3Dhtml&slug=dad0019-network-for-media-and-persuasive-communicaiton-bangor-universityhtml
    • https://publications.parliament.uk/pa/ld5801/ldselect/lddemdigi/77/7702.htm
    • https://committees.parliament.uk/publications/1634/documents/17731/default/
    Gweithgaredd: Arall (Cyfrannwr)
  • Profiling & Targeting Emotion in Digital Political Campaigns.

    Briefing Paper for All Party Parliamentary Group on Electoral Campaigning Transparency.

    20 Ebr 2020

    Gweithgaredd: Arall (Cyfrannwr)
  • Older People & Digital Literacy

    Briefing Paper for All Party Parliamentary Group on Electoral Campaigning Transparency.

    10 Ebr 2020

    Gweithgaredd: Arall (Cyfrannwr)

2019

  • Final Report - Emotional AI - Japan and UK. Final Report on a Conversation between cultures

    Funded by Economic & Social Research Council - Arts & Humanities Research Council - UK-Japan Social Sciences & Humanities Connections grant

    1 Tach 2019

    Cysylltau:

    • https://drive.google.com/file/d/1GglzWFCPmNnROuCJf3EvuNG_uDo9b1xL/view
    • https://drive.google.com/file/d/1hwc8TBGcmXqsh6tDSEUWdy8Nt9w1-chf/view
    Gweithgaredd: Arall (Cyfrannwr)
  • Workshop on emotional AI

    Multi-Stakeholder (government, NGO, company, regulator), multi-disciplinary (media, journalism, law, criminology, Ai ethics, robotics, big data) workshop to discuss UK-Japan elements of emotional AI

    9 Medi 2019

    Cysylltau:

    • http://emotionalai.bangor.ac.uk/workshops.php.en
    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Darlith/trafodaeth/seminar gyhoeddus (Trefnydd)
  • CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns

    Based on our synthesis of research from academia, investigative journalism and regulatory and political inquiries, we find:

    - Extensive use of deception and emotion in campaigning for the 2016 ‘Brexit’ referendum.

    - Techniques for targeting citizens with emotive and deceptive information have intensified in terms of granularity of targeting; and remain hidden from the view of the wider community or nation.

    - False messages prompt reactions of fear, disgust and surprise, and have a propensity towards recirculation online.

    To address this, we recommend:

    - That there be incentives for digital political campaigners to act ethically, and for their behaviour to be critically and regularly reflected upon by society.

    - Specifically, we recommend the institution of publicly available self-evaluations by all political campaign groups post-elections to: Summarise which audiences were targeted, and with what success; Reflect upon which aspects of the campaign most succeeded in mobilising voters (e.g. specific adverts, messages, themes, memes); Reflect upon whether the campaign gave voters enough information with which to make an informed choice on which to base their electoral decision (i.e. was information true, complete, undistorted and relevant?); Reflect upon to what extent the campaign was civil.

    - We further recommend that this self-reporting be incentivised via: An independent panel (of diverse stakeholders, including fact-checkers, academics, and campaigners from opposing sides) to verify, and critically comment upon, the self-evaluations; A kite-mark system to brand the veracity and civility of the campaigning; Ensuring that this is covered by the media, post-election, and that the analysis is available online in a public archive.

    2 Awst 2019

    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Erthygl neu gyfranogiad yn y cyfryngau (Cyfrannwr)
  • Parliamentary submission: Datafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show. Submission to DCMS Committee Inquiry into Reality TV

    The UK Parliament's Digital, Culture, Media and Sport Committee launched the Reality TV inquiry in May 2019 following events leading up to the decision to axe The Jeremy Kyle Show. It is considering the duty of care offered by broadcasters and programme makers to participants of reality TV shows. 

    The Network for Media & Persuasive Communication submitted written evidence focusing on DCMS' question: What is the future for reality TV of this kind? How does it accord with our understanding of, and evolving attitudes to, mental health?

    The submission offers a cautionary note on a likely future of reality media - where the media industry makes use of data about emotions to add new layers of engagement through “emotional AI”. This emotional AI entails affective computing and AI techniques that read and react to emotions through text, voice, computer vision and biometric sensing. While usage of emotional AI has scope to enhance experience of media, there is scope for abuse when competing for audience attention, engagement and advertising revenue.

    The submission recommends that:

    - Regulators and policymakers are suitably aware of media and technological trends described in this document: namely, the potential dangers of a media environment in which emotion is quantified and utilised by the media industry.

    - Media companies and home technology providers understand that regulators and policymakers are aware of these developments and are willing to regulate if there is misuse,or if individual, collective or technological vulnerabilities (such as lack of awareness of “consent” to domestic profiling) are exploited.

    - There is further engagement with academics and other specialists on these questions.

    1 Meh 2019 – 1 Medi 2019

    Cysylltau:

    • http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/digital-culture-media-and-sport-committee/reality-tv/written/102736.html
    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Erthygl neu gyfranogiad yn y cyfryngau (Cyfrannwr)

2018

  • Regulating Digital Campaigning: What is to be Done?

    Invited to a conference on Regulating Digital Campaigning: What is to be Done? in Portcullis House, Lodnon. The conference programme has been devised in collaboration with the Cabinet Office, Electoral Commission, and Information Commissioner’s Office, and the conference is hosted by the DCMS Select Committee.

    29 Tach 2018

    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Darlith/trafodaeth/seminar gyhoeddus (Cyfranogwr)
  • United International College Beijing Normal University-Hong Kong Baptist University

    Grant reviewer.

    16 Tach 2018

    Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Adolygydd)
  • Opinion Forming in the Digital Age: Fake News, Echo Chambers and Populism - Key Themes, Concerns & Recommendations for European Research and Innovation

    Invited to co-produce a white paper to shape the European Commission’s (EC) research agenda on the Internet's Impact on Echo Chambers, Fake News and Populism. This will assist the EC to define a future work programme of research within the H2020 framework and FP9. hTrough regular consultation across 2018, this generated a report on sociotechnical implications of the Internet related to the impact of closed communities and misinformation and makes recommendations to address specific challenges.

    Edited by Steve Taylor, Brian Pickering, Paul Grace, Michael Boniface -University of Southampton IT Innovation Centre, UK

    1 Chwef 2018 – 25 Hyd 2018

    Cysylltau:

    • https://www.ngi.eu/download/opinion-forming-in-the-digital-age/?wpdmdl=26472&masterkey=5bd16b3695380
    Gweithgaredd: Ymgynghoriad (Ymgynghorydd)

2017

  • Fake News & Digital Advertising

    Invited Speaker: House of Commons, London. Fake News & Digital Advertising. Branded Content Network (AHRC-funded). (Public Talk – approx. 30 people)

    We presented on the fake news phenomenon as part of an invited panel.

    It received media coverage from trade press.

    25 Ebr 2017

    Cysylltau:

    • http://www.thebcma.info/branded-content-regulation-bcma-invited-to-uk-parliament-2/
    • http://www.thedrum.com/news/2017/04/26/branded-content-regulation-recommended-parliamentary-review-advertiser-pressure
    Gweithgaredd: Sgwrs wadd (Siaradwr)
  • Written MPC submissions to UK Fake News Parliamentary Inquiry and wider public discourse

    3 x 3000 words reports - Bakir and McStay (MPC), and Bakir et al

    1 report for MECCSA

    1 blog for PSA Political Insight

    2 talks to COmmsCymru

    1 Ebr 2017 – 29 Tach 2017

    Cysylltau:

    • http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/digital-culture-media-and-sport-committee/fake-news/written/71533.html
    • http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/culture-media-and-sport-committee/fake-news/written/48101.html
    • http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/culture-media-and-sport-committee/fake-news/written/48255.html
    • https://www.psa.ac.uk/insight-plus/blog/what-drives-fake-news
    • http://www.meccsa.org.uk/news/three-d-issue-28-combatting-fake-news-analysis-of-submissions-to-the-fake-news-inquiry/
    • https://www.slideshare.net/VianBakir/fake-news-talk-comms-cymru-2017/1
    Gweithgaredd: Ymgynghoriad (Ymgynghorydd)
  • Veillance

    Gillian Jein hosted the round table discussion which launched the interactive, generative exhibition, Veillance. The roundtable included project team members. Artist Ronan Devlin, Academics Prof. Vian Bakir and Prof. Andy McStay, Technician Carwyn Edwards.

    24 Chwef 2017

    Cysylltau:

    • https://www.bangor.ac.uk/ml/news/veillance-31229
    Gweithgaredd: Cyflwyniad llafar (Siaradwr)
  • Veillance

    Generative Exhibition - White Box, Pontio

    24 Chwef 2017 – 12 Maw 2017

    Cysylltau:

    • https://vimeo.com/208222363
    Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Gŵyl/Arddangosfa (Aelod)

2016

  • Membership of AHRC peer review college

    Membership of AHRC peer review college

    18 Tach 2016

    Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Aelod)

Projectau

  • Developing AI Ethics and Governance for Wales

    01/02/2022 – 30/04/2022 (Wedi gorffen)

  • Taking Back Control of our Personal Data

    01/07/2020 – 09/04/2022 (Wedi gorffen)

  • Emotional AI in Cities: Cross Cultural Lessons from UK and Japan on Designing for An Ethical

    01/01/2020 – 30/09/2023 (Wrthi'n gweithredu)

  • Rights of Childhood: Affective Computing and Data Protection

    01/07/2019 – 14/12/2020 (Wedi gorffen)

  • Emotional AI: Comparative Considerations for UK and Japan across Commercial, Civic and Security Sectors

    10/01/2019 – 25/06/2020 (Wedi gorffen)

  • Empathic Media: Theory-Building & K Exchange with Industry Regulators & NGOs

    01/09/2015 – 21/09/2017 (Wedi gorffen)

Gwybodaeth Arall

Gwobrau Addysgu

  • £500 Gwobr Addysgu a Dysgu (2008) gan HEFCE/TQEF i gydnabod rhagoriaeth mewn cefnogi addysgu a dysgu.                          
  • £500 Gwobr Addysgu a Dysgu (2007) gan HEFCE/TQEF i gydnabod rhagoriaeth mewn cefnogi addysgu a dysgu.                          

Aelodaeth o Gyrff Proffesiynol

Rwy’n aelod o’r Association of Internet Researchers AOIR ac o MeCCSA.

Hafan

Amdanom Ni

Ysgolion Academaidd a Cholegau

Ysgol Hanes, y Gyfraith a Gwyddorau Cymdeithas

  • Staff
    • Yr Athro Andrew McStay
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