Rhedir gan School of Psychology

10.000 Credyd neu 5.000 Credyd ECTS

Semester 1

Trefnydd: Prof Rob Ward

1. To introduce evolutionary bases for group living, and how evolution has led humans to be highly susceptible to influence and manipulation

2. To provide an overview of some basic techniques of social influence

3. To arm students with defences against unwanted social influence

Indicative content

1. Evolution, social selection, and how evolution has led humans to be highly susceptible to influence and manipulation

2. Basic principles of persuasion and how they can be used against you

3. Case studies in persuasion: The gambling industry

4. Case studies in persuasion: The Nudge unit

5. The "Hook" model of creating habits

6. Case studies in persuasion: Social media and the surveillance economy

trothwy

Some basic consideration of the applications of social influence in the real world. Adequate knowledge of some of the key concepts in social influence. Some errors in use of material covered in class lectures. Weaknesses in understanding theoretical issues with multiple or significant factual errors. Limited evidence of critical analysis and evaluation of theory and research. Arguments are weak with no synthesis and without careful application to the question. Answer only briefly focussed on question and with some irrelevant material and poor structure. Grades in this criteria would range from a D- to a D+.

ardderchog

Depth of insight into the applications of social influence in the real world. Comprehensive and detailed knowledge of key concepts in social influence and evidence, going beyond what is covered in class lectures, to include further readings. Excellent understanding and original interpretation of theoretical issues with no factual errors. Clear evidence of critical analysis and evaluation of theory and research. Logically presented and defended arguments presented with coherent synthesis and original interpretation. Answer focussed on question, with no irrelevant material and clear structure. Grades in this criteria would range from a A- to a A*.

da

Clear insight into the applications of social influence in the real world. Substantial knowledge of key concepts in social influence, with evidence of knowledge from recommended further reading. Solid understanding and original interpretation of theoretical issues, mostly free of factual errors. Evidence of critical analysis and evaluation of theory and research. Logically presented and defended arguments presented with some original interpretation. Answer focussed on question, with little irrelevant material and clear structure. Grades in this criteria would range from a B- to a B+.

C- i C+

Some insight into the applications of social influence in the real world. Knowledge of key concepts in social influence, that stays close to what is covered in class lectures. Some understanding of theoretical issues, in which the interpretation stays close to what is covered in class lectures. Some evidence of critical analysis and evaluation of theory and research. Some arguments presented but with little synthesis or original interpretation. Answer focussed on question, with some irrelevant material and disorganised structure. Grades in this criteria would range from a C- to a C+.

1. Describe basic techniques of social influence, and be able to detect those techniques in practice

2. Describe ways in which evolution by social selection has led humans to be susceptible to manipulation by others

3. Test and evaluate techniques to guard against unwanted social influences.

Math	Enw	Disgrifiad	Pwysau
PRAWF DOSBARTH	MCQs	There will be 6 quizzes throughout the module, approximately every 2 weeks, which will be administered via Blackboard and will assess knowledge and understanding of the material covered in the lectures.	50.00
GWAITH CWRS	Using persuasion principles	Students are provided with an attempt at social influence (a nudge policy or ad), and improve its effectiveness using identified principles of persuasion	25.00
GWAITH CWRS	Assess and Reflect	Respond to social influence events at the beginning of term. Compare with your response to social influence events at the end of term. Reflect on what principles were utilised by the events, were they effective, and were you able to defend yourself successfully or not	25.00

		Oriau
Lecture	There will be 2 hours of scheduled lecture time every week for 11 weeks excluding Reading Week.	22
Private study	During private study, students are expected to revise lecture content, do wider reading around the course material and prepare for assessments.	78

• Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
• Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
• Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
• Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
• Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
• Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
• Rheloaeth - Gallu defnyddio, cydlynu a rheoli adnoddau (dynol, ffisegol ac/neu ariannol)
• Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
• Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.

• Understand the scientific underpinnings of psychology as a discipline.
• Apply multiple perspectives to psychological issues and integrate ideas and findings across the multiple perspectives in psychology.
• Communicate psychological concepts effectively in written form.
• Be sensitive and react appropriately to contextual and interpersonal psychological factors.
• Problem-solve by clarifying questions, considering alternative solutions, making critical judgements, and evaluating outcomes.
• Reason scientifically and demonstrate the relationship between theory and evidence.
• Employ evidence-based reasoning and examine practical, theoretical and ethical issues associated with the use of different methodologies, paradigms and methods of analysis in psychology.

Goblygiadau o ran adnoddau ar gyfer myfyrwyr

Minimal -- access to a computer that can run an online experiment

Rhestrau Darllen Bangor (Talis)

http://readinglists.bangor.ac.uk/modules/psp-1003.html

Gorfodol mewn cyrsiau:

• C880: BSC Psych with Cl & Hlth Psych year 1 (BSC/PHS)
• C88B: BSc Psychology w Clin & Health Psy (4yr with Incorp Found) year 1 (BSC/PHS1)
• 8X44: BSc Psychology with Clinical & Health Psychology (Int Exp) year 1 (BSC/PHSIE)
• C88P: BSc Psychology with Clinical & Health Psy with Placement Yr year 1 (BSC/PHSP)
• C804: BSc Psychology (with International Experience) year 1 (BSC/PIE)
• C800: BSC Psychology year 1 (BSC/PS)
• C81B: BSc Psychology (4 year with Incorporated Foundation) year 1 (BSC/PS1)
• C80F: BSc Psychology year 1 (BSC/PSF)
• C80P: BSc Psychology with Placement Year year 1 (BSC/PSP)
• C813: BSc Psychology with Forensic Psychology year 1 (BSC/PSYFP)
• C84B: BSc Psychology with Forensic Psych (4 yr with Incorp Foundn) year 1 (BSC/PSYFP1)
• C81P: BSc Psychology with Forensic Psychology with Placement Year year 1 (BSC/PSYFPP)
• C801: BSC Psychol w Neuropsychol year 1 (BSC/PSYN)
• C83B: BSc Psychology with Neuropsychology (4yr with Incorp Found) year 1 (BSC/PSYN1)
• C84P: BSc Psychology with Neuropsychology with Placement Year year 1 (BSC/PSYNP)

Opsiynol mewn cyrsiau:

• C681: BSc Sport & Exercise Psychology w International Experience year 1 (BSC/SEPIE)
• C680: BSc Sport and Exercise Psychology year 1 (BSC/SEXP)