Run by School of Human and Behavioural Sciences
10.000 Credits or 5.000 ECTS Credits
Organiser: Prof Rob Ward
Overall aims and purpose
To introduce evolutionary bases for group living, and how evolution has led humans to be highly susceptible to influence and manipulation
To provide an overview of some basic techniques of social influence
To arm students with defences against unwanted social influence
Evolution, social selection, and how evolution has led humans to be highly susceptible to influence and manipulation
Basic principles of persuasion and how they can be used against you
Case studies in persuasion: The gambling industry
Case studies in persuasion: The Nudge unit
The "Hook" model of creating habits
Case studies in persuasion: Social media and the surveillance economy
Some basic consideration of the applications of social influence in the real world. Adequate knowledge of some of the key concepts in social influence. Some errors in use of material covered in class lectures. Weaknesses in understanding theoretical issues with multiple or significant factual errors. Limited evidence of critical analysis and evaluation of theory and research. Arguments are weak with no synthesis and without careful application to the question. Answer only briefly focussed on question and with some irrelevant material and poor structure. Grades in this criteria would range from a D- to a D+.
Depth of insight into the applications of social influence in the real world. Comprehensive and detailed knowledge of key concepts in social influence and evidence, going beyond what is covered in class lectures, to include further readings. Excellent understanding and original interpretation of theoretical issues with no factual errors. Clear evidence of critical analysis and evaluation of theory and research. Logically presented and defended arguments presented with coherent synthesis and original interpretation. Answer focussed on question, with no irrelevant material and clear structure. Grades in this criteria would range from a A- to a A*.
Clear insight into the applications of social influence in the real world. Substantial knowledge of key concepts in social influence, with evidence of knowledge from recommended further reading. Solid understanding and original interpretation of theoretical issues, mostly free of factual errors. Evidence of critical analysis and evaluation of theory and research. Logically presented and defended arguments presented with some original interpretation. Answer focussed on question, with little irrelevant material and clear structure. Grades in this criteria would range from a B- to a B+.
C- to C+
Some insight into the applications of social influence in the real world. Knowledge of key concepts in social influence, that stays close to what is covered in class lectures. Some understanding of theoretical issues, in which the interpretation stays close to what is covered in class lectures. Some evidence of critical analysis and evaluation of theory and research. Some arguments presented but with little synthesis or original interpretation. Answer focussed on question, with some irrelevant material and disorganised structure. Grades in this criteria would range from a C- to a C+.
Describe basic techniques of social influence, and be able to detect those techniques in practice
Describe ways in which evolution by social selection has led humans to be susceptible to manipulation by others
Test and evaluate techniques to guard against unwanted social influences.
There will be multiple quizzes throughout the module, which will be administered via Blackboard and will assess knowledge and understanding of the material covered in the lectures.
|COURSEWORK||Using persuasion principles||
Students are provided with an attempt at social influence (a nudge policy or ad), and improve its effectiveness using identified principles of persuasion
|COURSEWORK||Assess and Reflect||
Respond to social influence events at the beginning of term. Compare with your response to social influence events at the end of term. Reflect on what principles were utilised by the events, were they effective, and were you able to defend yourself successfully or not
Teaching and Learning Strategy
There will be 2 hours of scheduled lecture time every week for 11 weeks excluding Reading Week.
During private study, students are expected to revise lecture content, do wider reading around the course material and prepare for assessments.
- Literacy - Proficiency in reading and writing through a variety of media
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
- Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
- Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
- Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
Subject specific skills
- Understand the scientific underpinnings of psychology as a discipline.
- Apply multiple perspectives to psychological issues and integrate ideas and findings across the multiple perspectives in psychology.
- Communicate psychological concepts effectively in written form.
- Be sensitive and react appropriately to contextual and interpersonal psychological factors.
- Problem-solve by clarifying questions, considering alternative solutions, making critical judgements, and evaluating outcomes.
- Reason scientifically and demonstrate the relationship between theory and evidence.
- Employ evidence-based reasoning and examine practical, theoretical and ethical issues associated with the use of different methodologies, paradigms and methods of analysis in psychology.
Resource implications for students
Minimal -- access to a computer that can run an online experiment
Talis Reading listhttp://readinglists.bangor.ac.uk/modules/psp-1003.html
Courses including this module
Compulsory in courses:
- C880: BSC Psych with Cl & Hlth Psych year 1 (BSC/PHS)
- C88B: BSc Psychology w Clin & Health Psy (4yr with Incorp Found) year 1 (BSC/PHS1)
- 8X44: BSc Psychology with Clinical & Health Psychology (Int Exp) year 1 (BSC/PHSIE)
- C88P: BSc Psychology with Clinical & Health Psy with Placement Yr year 1 (BSC/PHSP)
- C804: BSc Psychology (with International Experience) year 1 (BSC/PIE)
- C800: BSC Psychology year 1 (BSC/PS)
- C81B: BSc Psychology (4 year with Incorporated Foundation) year 1 (BSC/PS1)
- C80F: BSc Psychology year 1 (BSC/PSF)
- C80P: BSc Psychology with Placement Year year 1 (BSC/PSP)
- C813: BSc Psychology with Forensic Psychology year 1 (BSC/PSYFP)
- C84B: BSc Psychology with Forensic Psych (4 yr with Incorp Foundn) year 1 (BSC/PSYFP1)
- C81P: BSc Psychology with Forensic Psychology with Placement Year year 1 (BSC/PSYFPP)
- C801: BSC Psychol w Neuropsychol year 1 (BSC/PSYN)
- C83B: BSc Psychology with Neuropsychology (4yr with Incorp Found) year 1 (BSC/PSYN1)
- C84P: BSc Psychology with Neuropsychology with Placement Year year 1 (BSC/PSYNP)
Optional in courses:
- R1C8: BA French with Psychology year 1 (BA/FPSY)
- C681: BSc Sport & Exercise Psychology w International Experience year 1 (BSC/SEPIE)
- C680: BSc Sport and Exercise Psychology year 1 (BSC/SEXP)