Modiwl ASB-4010:
New Venture Creation
Ffeithiau’r Modiwl
Rhedir gan Bangor Business School
15.000 Credyd neu 7.500 Credyd ECTS
Semester 2
Trefnydd: Dr Siwan Mitchelmore
Amcanion cyffredinol
To evaluate the role of entrepreneurs and small firms as the lifeblood of an economy; to examine their contribution to innovation, wealth creation and employment; and to gain insights into the concepts of entrepreneurship and routes to new venture creation.
Cynnwys cwrs
The content may include but will not be limited to: Entrepreneurship theory and evolution of the concept; Role of SME and contribution to the economy Starting your own business; Creativity and Innovation; Franchising; Succeeding in family business.
Meini Prawf
trothwy
D- to D+; No major omissions or inaccuracies in the deployment of information/skills; Some grasp of theoretical/conceptual/practical elements; Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
da
B- to B+; Much of the relevant information and skills mostly accurately deployed; Adequate grasp of theoretical/conceptual/practical elements; Fair integration of theory/practice/information in the pursuit of the assessed work's objectives; Some evidence of the use of creative and reflective skills.
ardderchog
A- to A*.An outstanding performance, exceptionally able; The relevant information accurately deployed; Excellent grasp of theoretical/conceptual/practice elements; Good integration of theory/practice/information in pursuit of the assessed work's objectives; Strong evidence of the use of creative and reflective skills.
C- i C+
Another level: C- to C+; Some of the relevant information and skills mostly accurately deployed; Some grasp of theoretical/conceptual/practical elements; Some integration of theory/practice/information in the pursuit of the assessed work's objectives; Some evidence of the use of creative and reflective skills.
Canlyniad dysgu
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Understand the role of small firm in the economy.
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Demonstrate familiarity with the routes available to new venture creation.
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Evaluate and screen new venture opportunities.
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Recognise and understand the role of innovation and creativity in a fast paced global competitive environment, where businesses need to innovate to survive.
Dulliau asesu
Math | Enw | Disgrifiad | Pwysau |
---|---|---|---|
Assignment | 50.00 | ||
Final Examination | 50.00 |
Strategaeth addysgu a dysgu
Oriau | ||
---|---|---|
Lecture | One 3-hour lecture per week. |
33 |
Private study | Researching the topic - reading journal articles, working on case studies understanding the SME enviroment. |
117 |
Sgiliau Trosglwyddadwy
- Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
- Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
- Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
- Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
- Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
- Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
- Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
Sgiliau pwnc penodol
- Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
- Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
Cyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- N1BJ: MA Business and Marketing (with Incorporated Pre-Masters) year 1 (MA/BMK1)
- N1AV: MA Business and Marketing year 1 (MA/BUSMRK)
- N3CR: MSc Investment Management (10 month) year 1 (MSC/IMGT10)
- N2AY: MSc Management and Finance (with Incorporated Pre-Masters) year 1 (MSC/MANF1)
- N2AO: MSc Management and Finance year 1 (MSC/MANFIN)
Opsiynol mewn cyrsiau:
- N2AN: MBA Management year 1 (MBA/M)
- N2BA: MBA Management (with Incorporated Pre-Masters) year 1 (MBA/M1)
- P3AS: MSc International Media & Management year 1 (MSC/IMEDM)
- N3CC: MSc Investment Management year 1 (MSC/IMGT)
- N3CX: MSc Investment Management (with Incorporated Pre-Masters) year 1 (MSC/IMGT1)
- P3AT: MSc Intl Media & Management (with Incorporated Pre-Masters) year 1 (MSC/IMM1)