Overview

Students can work individually or in teams on a brief provided by a member of staff. Students will be given a deadline to complete the team element of the project (this element involves the design and collection of primary data if applicable). The research will be written up individually in the form of a marketing report. There is no set syllabus as the tasks required will depend on the brief given. Students will have the opportunity to select a brief to work on from those available. No more than 4 students can work on the same brief.

Assessment Strategy

-threshold -C- to C+ (50-59%) Satisfactory standard: No major omissions or inaccuracies in the deployment of information/skills.Some grasp of theoretical/conceptual/practical elements.Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

-good -B- to B+ (60-69%) Average Standard: Much of the relevant information and skills mostly accurately deployed.Adequate grasp of theoretical/conceptual/practical elements.Fair integration of theory/practice/information in the pursuit of the assessed work's objectives.Some evidence of the use of creative and reflective skills.High Standard: Very good performanceMost of the relevant information accurately deployed.Good grasp of theoretical/conceptual/practical elements.Good integration of theory/practice/information in pursuit of the assessed work'sobjectives.Evidence of the use of creative and reflective skills

-excellent -A- to A* (70% +) Excellent standard: An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

Learning Outcomes

• Acquire skills in report writing.

• Apply managerial judgement, analytical and critical skills to interpret and understand the relevancy of marketing theories and research data in tackling a real world international marketing problem.

• Demonstrate a thorough understanding of the international marketing research process.

• Plan, organise and manage an extensive international marketing research project on the chosen topic.