Modiwlau cwrs N50P | BSC/MKTP
BSc Marketing with Placement Year

Modiwlau Blwyddyn 1

Compulsory Modules The student must take 80 credits from the modules.
ASB-1604 Digital Marketing Essentials (20) (Semester 2)
ASB-1603 Marketing in Practice (20) (Semester 2)
Foundations of Marketing The student must take 20 credits from the modules.
ADB-1605 Egwyddorion Marchnata Cymraeg (20) (Semester 1)
ASB-1605 Foundations of Marketing (20) (Semester 1)
Professional Marketing skills The student must take 20 credits from the modules.
ADB-1661 Sgiliau Marchnata Proffesiynol Cymraeg (20) (Semester 1)
ASB-1601 Professional Marketing Skills (20) (Semester 1)
optional The student must take 40 credits from the modules.
ASB-1005 Princ of Mgmnt & Organisation (20) (Semester 1)
ASB-1006 Management and enterprise (20) (Semester 1)
ASB-1008 Tourism structure & infrastruc (20) (Semester 1)
ASB-1502 Personal Finance and Banking (20) (Semester 1)
ASB-1120 Principles of Financial Accoun (20) (Semester 1)
ASB-1602 Technology in Marketing (20) (Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)

Modiwlau Blwyddyn 2

Compulsory Modules The student must take 80 credits from the modules.
ASB-2602 Services and Experiential MKT (20) (Semester 1)
ASB-2603 Marketing Research and CRM (20) (Semester 2)
ASB-2116 Consumer Behaviour (20) (Semester 2)
Marketing and Social Media Communications The student must take 20 credits from the modules.
ADB-2520 Cyfathrebu Marchnata a Chyfryn Cymraeg (20) (Semester 1)
ASB-2520 Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules The student must take 40 credits from the modules.
ASB-2018 Op strat across the enterprise (20) (Semester 1)
ASB-2019 Business Information Systems (20) (Semester 1)
ASB-2533 Brand and Retail Management (20) (Semester 1)
ASB-2020 Mgmnt Planning & Co-ordination (20) (Semester 1)
ASB-2518 Strategic Management Accountin (20) (Semester 2)
ASB-2405 Law for Business (20) (Semester 2)
Professional Marketing Skills This module is compulsory for students entering year 2 of the programme and is not available to students who took Professional Marketing Skills in year 1.
ASB-2601 Professional Marketing Skills (20) (Semester 1)

Modiwlau Blwyddyn 3

Compulsory Modules
ASB-3005 Marketing Preformance monitori (20) (Semester 1)
ASB-3006 Marketing and Society (20) (Semester 1)
ASB-3007 International Strategic MKT (20) (Semester 1)
ASB-3119 Customer Insight Project (20) (Semester 2)
Optional Modules The student must take 40 credits from the modules.
ASB-3013 Managing Sustainable and Resil (20) (Semester 1)
ASB-3009 Strategic Management (20) (Semester 2)
ASB-3003 Marketing Applied Project (40) (Semester 2)
ASB-3004 Marketing Dissertation (40) (Semester 2)