The Psychology of Shopping

Philip Adcock, Managing Director of SBXL during his presentation to Consumer Psychology Postgraduates
Philip Adcock, Managing Director of SBXL during his presentation to Consumer Psychology Postgraduates

 

Students on the Consumer Psychology with Business degree were recently treated to a practical insight into the psychology of shopping by Mr Philip Adcock, who is one of the world's experts on how people shop. His company Shopping Behaviour Xplained Ltd (SBXL) works for a large number of leading retailers and brand-owners and incorporates state of the art eye tracking technology as well as more traditional techniques.  During his three-hour informal presentation to Consumer Psychology postgraduates he chatted about topics as broad ranging as:  how emotions drive decision making, how shoppers evaluate products, and how brands and retailers influence choices through signs, packages, and music. Dr James Intrilligator, the course director of the Consumer Psychology with Business programme, was delighted to welcome Mr Adcock, who is also the author of 'Supermarket Shoppology', to the School of Psychology and said that "SBXL are a great example of the practical application of Consumer Psychology theory and it gave students an aspirational example of the sort of employment options that could be available to them on graduation.

Publication date: 7 March 2012