Rhedir gan Bangor Business School

15.000 Credyd neu 7.500 Credyd ECTS

Semester 1

Trefnydd: Prof Gareth Griffiths

To introduce the language of strategy: Explore the link between strategic and operational management; Discuss strategic management as a core management process; Outline the dangers of strategic drift; Ensure familiarity with the work of key writers; To place strategic decision making in a culturally defined, dynamic environment.

This should specify the purpose of the module where it fits into the programme specification and what it aims to provide. This will be in the Gazette entry for this module.

The concepts of strategic management. The vocabulary of strategy; prescriptive and emergent strategies. Strategy, the organisation and the environment. The core processes: strategic analysis; strategy formulation; strategic choice. Vertical integration; make/buy decision; corporate parenting and internationalisation.

Summary of course content Normally an itemised list of the course content, giving a summary of the main themes.

trothwy

Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in corporate strategy. Pursue a sustained piece of independent work requiring subject-specific and transferable skills.

da

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in corporate strategy. Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of independent work.

ardderchog

Demonstrate a critical and evaluative knowledge and understanding of theories, concepts operational issues and practice in corporate strategy and of the sources and methodologies which underpin them. Show appraising and evaluative insights, creativity and evidence-based judgements as well as a capacity to innovate and challenge assumptions from an informed perspective across all components of the assessment.

1. Use the terminology of strategic management in an organisational context.

2. View strategy as a continuing management process and appreciate the dangers of drift.

3. Distinguish between and understand the relationship of strategic and operational management.

4. Identify and cite the key theorists and concepts

5. Understand the dynamics of strategic decision making and implementation and the significance of culture and cultural change.

6. Understand the impact of the green agenda on strategy formation and development.

Math	Enw	Disgrifiad	Pwysau
ARHOLIAD	Formal Examination		70.00
ARHOLIAD	Assignment		30.00

		Oriau
Lecture		36
Private study		114

• Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
• Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
• Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
• Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
• Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
• Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
• Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
• Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
• Ymwybyddiaeth o ddiogelwch - Bod yn ymwybodol o'ch amgylchedd a hyder o ran cadw at reoliadau iechyd a diogelwch
• Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
• Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
• Mentora - Gallu cefnogi, helpu, arwain, ysbrydoli ac/neu hyfforddi eraill
• Gofalu - Dangos consyrn am eraill; gofalu am blant, pobl ag anableddau ac/neu'r henoed
• Rheloaeth - Gallu defnyddio, cydlynu a rheoli adnoddau (dynol, ffisegol ac/neu ariannol)
• Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
• Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.
• Arweinyddiaeth - Gallu arwain a rheoli, datblygu cynlluniau gweithredu ac amcanion, cynnig arweiniad a chyfarwyddyd i eraill, ac ymdopi â'r pwysau sy'n gysylltiedig ag awdurdod o'r fath

• Analysis, deduction and induction. Economic reasoning is highly deductive, and logical analysis is applied to assumption-based models. However, inductive reasoning is also important. The development of such analytical skills enhances students' problem-solving and decision-making ability.
• Quantification and design. Data, and their effective organisation, presentation and analysis, are important in economics. The typical student will have some familiarity with the principal sources of economic information and data relevant to industry, commerce, society and government, and have had practice in organising it and presenting it informatively. This skill is important at all stages in the decision-making process.
• Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
• Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
• Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
• Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
• Articulating and effectively explaining information.
• Communication and listening including the ability to produce clear, structured business communications in a variety of media.
• Conceptual and critical thinking, analysis, synthesis and evaluation.
• Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
• Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

Gorfodol mewn cyrsiau:

• N1BT: MA Business and Marketing (January start) year 1 (MA/BUSMRKJ)
• N2BF: MBA Environmental Management (January start) year 1 (MBA/EMJ)
• N5AH: MBA International Marketing (January start) year 1 (MBA/IMJ)
• N2BG: MBA Information Management (January start) year 1 (MBA/INFMANJ)
• N1BS: MBA International Business (January start) year 1 (MBA/INTBUSJ)
• N2BH: MBA Law and Management (January start) year 1 (MBA/LMGTJ)
• N2BE: MBA Management (January start) year 1 (MBA/MJ)