Modiwl ASB-2533:
Brand and Retail Management
Brand and Retail Management 2024-25
ASB-2533
2024-25
Bangor Business School
Module - Semester 1
20 credits
Module Organiser:
Georgina Smith
Overview
The module explores the theories, frameworks, models and contemporary practices in brand and retail management. Topics include brand equity theory and brand positioning theory; planning and implementing brand management programs; measuring, interpreting, and monitoring brand performance; and growing brand equity. The module also covers the dynamics of retail management; retail theories and strategic approaches to retail management; store formats and design; e-retailing and virtual merchandising; and the customer experience.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -good -B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A (70% +):* Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Apply managerial judgement, and analytical and critical skills to address brand and retail management issues.
- Demonstrate an ability to explain and discuss how brand and retail management practices might influence individual consumer behaviour and enhance brand equity.
- Demonstrate an ability to explain and discuss key issues concerning the planning, implementation, measurement, interpretation, and monitoring of brand management programmes.
- Demonstrate an ability to explain and discuss the theories and principles underlying brand and retail management.
- Demonstrate knowledge and understanding of the impact of the dynamic nature of the retail industry on retail management.
- Present clearly and confidently in oral form to demonstrate knowledge and understanding key factors that would influence effective brand or retail management in context.
Assessment method
Logbook Or Portfolio
Assessment type
Crynodol
Description
Logbook of Blogs
Weighting
75%
Due date
12/12/2024
Assessment method
Individual Presentation
Assessment type
Crynodol
Description
Presentation
Weighting
25%
Due date
28/11/2024