Sgipiwch i’r prif gynnwys
Home

Gwybodaeth ar gyfer:

  • Alumni
  • Ymgeiswyr
  • Myfyrwyr Presennol
  • Staff
  • Rhieni
  • Swyddi
  • Covid-19
  • English
Fy ngwlad:

Main Menu

    • Opsiynau Astudio
      • Hafan Astudio
      • Pam Astudio ym Mangor?
      • Astudiaethau Israddedig
      • Astudiaethau Ôl-raddedig Trwy Ddysgu
      • Ymchwil Ôl-raddedig
      • Cyrsiau Rhan-amser
      • Cyrsiau sy’n Cychwyn Fis Ionawr
      • Prentisiaethau Gradd
      • Astudio Dramor
      • Cyfleoedd Profiad Gwaith
    • Cyngor Astudio
      • Gwneud Cais
      • Wedi Gwneud Cais?
      • Ffioedd a Chyllid
      • Ysgoloriaethau a Bwrsariaethau
      • Paratoi ar gyfer y Brifysgol
    • Blas o Fangor
      • Dyddiau Agored ac Ymweliadau Ar-lein
      • Teithiau 360, Fideos a Mwy

    Dod o hyd i Gwrs

    Archebu Prospectws

    • Bywyd Myfyrwyr
      • Hafan Bywyd Myfyrwyr
      • Bangor a’r Ardal
      • Bywyd Cymdeithasol ac Adloniant
      • Llety
      • Clybiau a Chymdeithasau
      • Chwaraeon
      • Teithiau 360, Fideos a Mwy
    • Eich Profiad ym Mangor
      • Cefnogaeth i Fyfyrwyr
      • Sgiliau a Chyflogadwyedd
      • Astudio neu Gweithio Dramor
      • Ffioedd a Chyllid

    Proffiliau Myfyrwyr

    Gwyliwch ein Fideos

    • Ymchwil
      • Hafan Ymchwil
      • Ein Hymchwil
      • Ymchwil o fewn Ysgolion/Colegau Academaidd
      • Sefydliadau a Chanolfannau Ymchwil
      • Porth Ymchwil
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Ynni
      • Newyddion Ymchwil
    • Cyfleoedd Ymchwil Ôl-raddedig
      • Ymchwil Ôl-raddedig
      • Ysgol Ddoethurol
    • Digwyddiadau a Chyfleoedd Hyfforddi
      • Datblygu Ymchwilwyr
    • Y Brifysgol
      • Amdanom Ni
      • Ein Cenhadaeth
      • Strategaeth 2030
      • Adolygiad Blynyddol
      • Ein Lleoliad
      • Ysgolion Academaidd a Cholegau
      • Gwasanaethau a Chyfleusterau
      • Swyddfa’r Is-Ganghellor
      • Gweithio gyda Busnes
      • Gweithio gyda’r Gymuned
      • Cynaliadwyedd
      • Iechyd a Lles
      • Cysylltwch â Ni
    • Gweithio i Ni
      • Swyddi
    • Rheolaeth a Llywodraeth y Brifysgol
      • Polisïau a Gweithdrefnau’r Brifysgol
      • Datganiad ar Gaethwasiaeth a Masnachu Pobl
      • Rheolaeth a Llywodraethiant
    • Y Brifysgol a’r Gymuned
      • Pontio
      • Cyfleusterau Chwaraeon
      • Cyfleusterau Cynadleddau
      • Llefydd i Fwyta ac Yfed
      • Digwyddiadau Cyhoeddus
      • Ehangu Mynediad
      • Gwasanaethau i Ysgolion
    • Gwasanaethau Busnes
      • Hafan Gwasanaethau Busnes
    • Hwb Cydweithredu
      • Cyllid ar gyfer Cydweithio, Ymchwil a Datblygu ac Arloesi
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ymgynghoriaeth, Arbenigedd a Gwybodaeth Arbenigol
      • Eiddo Deallusol a Masnacheiddio
      • Lleoliadau Myfyrwyr ac Interniaethau Mewn Busnes a Menter
      • Hyfforddiant a Datblygiad Proffesiynol Parhaus
      • Prentisiaethau Gradd
      • Hwb Cydweithredu
    • Cynadleddau a Chiniawa Busnes
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ciniawa Busnes
    • Cysylltiadau
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Cysylltwch â Ni
    • Newyddion
      • Newyddion Cyfredol
      • Newyddion Ymchwil
      • Newyddion Myfyrwyr
    • Digwyddiadau
      • Digwyddiadau

    • Opsiynau Astudio
      • Hafan Astudio
      • Pam Astudio ym Mangor?
      • Astudiaethau Israddedig
      • Astudiaethau Ôl-raddedig Trwy Ddysgu
      • Ymchwil Ôl-raddedig
      • Cyrsiau Rhan-amser
      • Cyrsiau sy’n Cychwyn Fis Ionawr
      • Prentisiaethau Gradd
      • Astudio Dramor
      • Cyfleoedd Profiad Gwaith
    • Cyngor Astudio
      • Gwneud Cais
      • Wedi Gwneud Cais?
      • Ffioedd a Chyllid
      • Ysgoloriaethau a Bwrsariaethau
      • Paratoi ar gyfer y Brifysgol
    • Blas o Fangor
      • Dyddiau Agored ac Ymweliadau Ar-lein
      • Teithiau 360, Fideos a Mwy

    Dod o hyd i Gwrs

    Archebu Prospectws

    • Bywyd Myfyrwyr
      • Hafan Bywyd Myfyrwyr
      • Bangor a’r Ardal
      • Bywyd Cymdeithasol ac Adloniant
      • Llety
      • Clybiau a Chymdeithasau
      • Chwaraeon
      • Teithiau 360, Fideos a Mwy
    • Eich Profiad ym Mangor
      • Cefnogaeth i Fyfyrwyr
      • Sgiliau a Chyflogadwyedd
      • Astudio neu Gweithio Dramor
      • Ffioedd a Chyllid

    Proffiliau Myfyrwyr

    Gwyliwch ein Fideos

    • Ymchwil
      • Hafan Ymchwil
      • Ein Hymchwil
      • Ymchwil o fewn Ysgolion/Colegau Academaidd
      • Sefydliadau a Chanolfannau Ymchwil
      • Porth Ymchwil
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Ynni
      • Newyddion Ymchwil
    • Cyfleoedd Ymchwil Ôl-raddedig
      • Ymchwil Ôl-raddedig
      • Ysgol Ddoethurol
    • Digwyddiadau a Chyfleoedd Hyfforddi
      • Datblygu Ymchwilwyr
    • Y Brifysgol
      • Amdanom Ni
      • Ein Cenhadaeth
      • Strategaeth 2030
      • Adolygiad Blynyddol
      • Ein Lleoliad
      • Ysgolion Academaidd a Cholegau
      • Gwasanaethau a Chyfleusterau
      • Swyddfa’r Is-Ganghellor
      • Gweithio gyda Busnes
      • Gweithio gyda’r Gymuned
      • Cynaliadwyedd
      • Iechyd a Lles
      • Cysylltwch â Ni
    • Gweithio i Ni
      • Swyddi
    • Rheolaeth a Llywodraeth y Brifysgol
      • Polisïau a Gweithdrefnau’r Brifysgol
      • Datganiad ar Gaethwasiaeth a Masnachu Pobl
      • Rheolaeth a Llywodraethiant
    • Y Brifysgol a’r Gymuned
      • Pontio
      • Cyfleusterau Chwaraeon
      • Cyfleusterau Cynadleddau
      • Llefydd i Fwyta ac Yfed
      • Digwyddiadau Cyhoeddus
      • Ehangu Mynediad
      • Gwasanaethau i Ysgolion
    • Gwasanaethau Busnes
      • Hafan Gwasanaethau Busnes
    • Hwb Cydweithredu
      • Cyllid ar gyfer Cydweithio, Ymchwil a Datblygu ac Arloesi
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ymgynghoriaeth, Arbenigedd a Gwybodaeth Arbenigol
      • Eiddo Deallusol a Masnacheiddio
      • Lleoliadau Myfyrwyr ac Interniaethau Mewn Busnes a Menter
      • Hyfforddiant a Datblygiad Proffesiynol Parhaus
      • Prentisiaethau Gradd
      • Hwb Cydweithredu
    • Cynadleddau a Chiniawa Busnes
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ciniawa Busnes
    • Cysylltiadau
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Cysylltwch â Ni
    • Newyddion
      • Newyddion Cyfredol
      • Newyddion Ymchwil
      • Newyddion Myfyrwyr
    • Digwyddiadau
      • Digwyddiadau

Gwybodaeth ar gyfer:

  • Alumni
  • Ymgeiswyr
  • Myfyrwyr Presennol
  • Staff
  • Rhieni
  • Swyddi
  • Covid-19
Fy ngwlad:

Search

Close

Breadcrumb

  • English

Rhannwch y dudalen hon
  • Twitter
  • Facebook
  • LinkedIn

Gwneud Cais

Sut i wneud cais

Cofrestrwch eich diddordeb mewn cwrs ôl-raddedig

Cofrestru

Ffair Ôl-raddedigion

Mwy o wybodaeth

Ffioedd Dysgu Ôl-radd

Edrychwch ar ein wybodaeth ffioedd dysgu

Modiwl BIC-0012:
Business Functions

Ffeithiau’r Modiwl

Rhedir gan Bangor University International College

10.000 Credydau neu 5.000 Credyd ECTS

Semester 1 a 2

Trefnydd: Mrs Laura McKenzie

Amcanion cyffredinol

1) To provide students with a basic introduction to the study of business

2) To introduce the function and purpose of marketing within a range of different types of businesses and organisations

3) To explain the importance of marketing information and marketing research, the bases for segmenting markets and the elements of a marketing strategy and approach

4) To consider issues around the liberalisation of trade and the development of the global market and how these have affected businesses and the emergence of the international manager

5) To help students to understand the importance of issues around work and people in organisations by looking at basic HRM functions, activities and issues.

Cynnwys cwrs

a) The marketing function within a business; marketing goals and structures and simple strategic analysis of the marketing environment

b) Pricing, distribution and marketing communications; marketing mix planning, the product life cycle and research into and development of new products

c) Globalisation; the growth of the multi-national company; the impact of new technology, especially the Internet; the international manager

d) European Union and its impact on British business; implicit and explicit barriers to trade; WTO and other global organisations and agencies

e) HRM role and standard functions; managing change and resolving conflict in the workplace

Meini Prawf

rhagorol

Grade A

Student has demonstrated consistent engagement with all topics and issues studied in the module and attained a grade which shows the ability to study effectively at undergraduate degree level.

dda

Grade B

Student has demonstrated a sound, basic knowledge of most of the topics and issues covered in the module and achieved a grade showing clear suitability for study at undergraduate degree level.

trothwy

Grade D

Student has shown sufficient grasp of some of the topics studied to have achieved the lowest level of pass which allows progression onto an undergraduate degree programme

Canlyniad dysgu

  1. Demonstrate an understanding of the importance of marketing and devising an appropriate marketing strategy for a business

  2. Explain the factors affecting the effective marketing of a product, including market research, planning, positioning, pricing, promotion and distribution of products

  3. Explain the move towards a global economy and give examples of international organisations, groupings and agencies that influence the flow of international trade

  4. Show how globalisation has impacted on businesses and influenced the development of the managerial role and function

  5. Explain the HR role and functions in terms of recruitment, appointment, training and appraisal of staff

  6. Show how HR can contribute to change management and conflict resolution within businesses

Dulliau asesu

Math Enw Disgrifiad Pwysau
COURSEWORK Coursework essay

A coursework essay on a topic related to the marketing element in this module. Specific and task relevant assessment criteria.

30.00
EXAM Final exam

Unseen examination with short answer questions on the human resource function of businesses and longer answers on questions on globalisation and the impact that the growth of the ‘global economy’ has had on the structures and activities of businesses. Specific and task relevant assessment criteria.

70.00

Strategaeth addysgu a dysgu

Oriau
Private study

Private Study – reading time, preparing and taking assessments

50
Seminar

50 hours in seminar style classes – 5 hours a week over a 10-week term

50

Sgiliau Trosglwyddadwy

  • Literacy - Proficiency in reading and writing through a variety of media
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Information retrieval - Able to access different and multiple sources of information
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
  • Management - Able to utilise, coordinate and control resources (human, physical and/or financial)

Sgiliau pwnc penodol

  • Demonstrate an understanding and ability to analyse economic issues on a local and international scale
  • Demonstrate an understanding of the business environment, legal processes and systems

Adnoddau

Rhestr ddarllen

Hall, D., Jones R., Raffo, C. and Anderton, A. (2008) Business Studies (4th edition) Causeway Press Lines, D., Marcouse, I. and Martin, B. (2009) A-Z Business Handbook (6th edition) Philip Allan Smith, P., Farmer, M. and Yellowley, W. (2012) Organizational Behaviour Hodder Education: Abingdon Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2009) Marketing; an introduction Pearson Education Dibb, S., and Simkin, L. (2013) Marketing Essentials Cengage Learning

Cyrsiau sy’n cynnwys y modiwl hwn

Gorfodol mewn cyrsiau:

  • N2MB: BA Business Man & Law (4 year with Incorp Foundation) year 0 (BA/BML1)
  • NM1B: BA Business and Law (4 year with Incorporated Foundation) year 0 (BA/BUSLAW1)
  • NN46: BSc Accounting and Banking (4 year with Incorp Found) year 0 (BSC/ACCB1)
  • NN3F: BSc Accounting and Banking year 0 (BSC/ACCBF)
  • NL4B: BSc Accounting and Economics (4 year with Incorp Foundation) year 0 (BSC/ACCEC1)
  • NL4F: BSc Accounting and Economics year 0 (BSC/ACCECF)
  • NN4J: BSc Accounting and Finance (4 year with Incorp Found) year 0 (BSC/ACCF1)
  • NN4F: BSc Accounting and Finance year 0 (BSC/ACCFINF)
  • L19B: BSc Business Economics (4 year with Incorporated Foundation) year 0 (BSC/BEC1)
  • L19F: BSc Business and Economics year 0 (BSC/BECF)
  • N39B: BSc Banking and Finance (4 year w Incorporated Foundation) year 0 (BSC/BFIN1)
  • N39F: Banking and Finance year 0 (BSC/BFINF)
  • N20B: BSc Business Management (4 year with Incorp Foundation) year 0 (BSC/BM1)
  • N2NF: BSc Business Man with Account (4 yr with Incorp Foundation) year 0 (BSC/BMA1)
  • N3NF: BSc Business Management with Accounting year 0 (BSC/BMAF)
  • NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 0 (BSC/BMF1)
  • N20F: BSc Business Management year 0 (BSC/BMFF)
  • NN2F: BSc Business Management and Finance year 0 (BSC/BMFINF)
  • N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 0 (BSC/BMM1)
  • N5NF: BSc Business Management and Marketing year 0 (BSC/BMMF)
  • N10B: BSc Business Studies (4 year with Incorporated Foundation) year 0 (BSC/BS1)
  • NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 0 (BSC/BSFIN1)
  • NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 0 (BSC/BSMKT1)
  • L11B: BSc Financial Economics (4 year w Incorporated Foundation) year 0 (BSC/FINEC1)
  • L11F: BSc Financial Economics year 0 (BSC/FINECF)
  • N50B: BSc Marketing (4 year with Incorporated Foundation) year 0 (BSC/MKT1)
  • N50F: BSc Marketing year 0 (BSC/MKTF)

Hafan

Astudio

  • Astudio Ôl-raddedig Trwy Ddysgu
Hafan

Dilynwch Ni

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn

Prifysgol Bangor

Bangor, Gwynedd, LL57 2DG, UK

+44 (0)1248 351151

Cysylltwch â Ni

Ymweld â’r Brifysgol

Mapiau a Chyfarwyddiadau Teithio

Polisi

  • Cydymffurfiaeth Gyfreithiol
  • Datganiad Deddf Caethwasiaeth Modern 2015
  • Datganiad Hygyrchedd Prifysgol Bangor
  • Polisi Iaith Gymraeg
  • Preifatrwydd a Chwcis
Map

Mae Prifysgol Bangor yn Elusen Gofrestredig: Rhif 1141565

© 2020 Prifysgol Bangor