Modules for course N5C8 | BSC/MP
BSc Marketing with Psychology

Compulsory Modules

Semester 1

• ASB-1105: Principles of Business Mgmt (20)
  This module builds on the introduction to a range of core quantitative methods (covered in ACR/ASR1004) which will be applied to various problems in finance, business and economics. The main techniques covered include linear algebra, equation solving, indices and logarithms, differentiation and optimisation. The module is designed to be accessible and useful to students of all levels of mathematical background and ability. Throughout the course, the amphasis is very much on practical applications of quantitative techniques.
  or
  ADB-1105: Egwyddorion Rheoli Busnes (20)
• ASB-1114: Business Analytics (20) or
  ADB-1114: Dulliau Dadansoddi Busnes (20)
• ASB-1207: Tutorials in Marketing (20)
• ASB-1600: Marketing (20) or
  ACB-1600: Marchnata (20)

Semester 2

• ASB-1105: Principles of Business Mgmt
  This module builds on the introduction to a range of core quantitative methods (covered in ACR/ASR1004) which will be applied to various problems in finance, business and economics. The main techniques covered include linear algebra, equation solving, indices and logarithms, differentiation and optimisation. The module is designed to be accessible and useful to students of all levels of mathematical background and ability. Throughout the course, the amphasis is very much on practical applications of quantitative techniques.
  or
  ADB-1105: Egwyddorion Rheoli Busnes
• ASB-1114: Business Analytics or
  ADB-1114: Dulliau Dadansoddi Busnes
• ASB-1207: Tutorials in Marketing
• ASB-1600: Marketing or
  ACB-1600: Marchnata

Optional Modules

40 credits from:

• PPP-1002: Stress & Distress (10) (Semester 1)
  Reading List Health Psychology. Core text: Morrison, V., & Bennett, P. (2012). An Introduction to Health Psychology (3rd ed.). Essex: Pearson. The first edition of this text will be suitable. Clinical Psychology. Core text: Kring, A. M., Johnson, S. L., Davison, G. C., & Neale, J. M., (2010/2012). Abnormal Psychology (11th/12th ed.). Hoboken, NJ: Wiley. Previous editions of the core text and other Abnormal Psychology texts will be suitable.
• PPP-1003: Scientific Writing & Comm I (10) (Semester 1)
  Recommended reading for this module is as follows: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. The general online handbook: Essay Writing Guide; APA & Writing Research Reports; Edit, acknowledgements & choosing resources. Further reading materials and guidance will be provided in class and additional resources will be accessible on Blackboard.
  or
  PCC-1001: Ysgrifennu Gwyddonol I (10) (Semester 1)
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition). Washington, DC: Awdur. Y llawlyfr ar-lein cyffredinol: Arweiniad ar Ysgrifennu Traethodau; APA ac Ysgrifennu Adroddiadau Ymchwil, cydnabyddiaethau a dewis adnoddau. Bydd deunyddiau darllen pellach yn cael eu darparu yn y dosbarth a bydd adnoddau ychwanegol i'w cael ar Blackboard.
• PPP-1005: Brain & Mind (10) (Semester 2)
  Recommended reading for this module is as follows: Carlson N. R. Physiology of Behaviour (10th Edition) London: Allyn and Bacon. ISBN 9781408227992
• PPP-1006: Scientific Writing & Comm II (10) (Semester 2)
  Recommended reading for this module is as follows: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. POPPS handbook Further guidance will be provided in class, and additional resources will be made accessible on Blackboard.
  or
  PCC-1003: Ysgrifennu Gwyddonol II (10) (Semester 2)
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. Llawlyfr Sgiliau Ymarfer Cyflwyniadau Llafar Seicoleg (POPPS) Rhoddir rhagor o gyfarwyddyd yn y dosbarth, a threfnir i adnoddau ychwanegol fod ar gael ar Blackboard.
• PPP-1007: Learning to be Happy (10) (Semester 2)
  Recommended reading for this module is as follows: Carr A (2003) Positive Psychology: The Science of Happiness and Human Strengths. Brunner-Routledge ISBN-10: 1583919910 Miltenberger, R.G. (2007). Behaviour Modification: Principles and Procedures. (5th edition). Wadsworth. (4th edition also fine). can be brought by chapter.