Menter Busnes ac Entrepreneuriaeth BSc (Anrh.) 2025-26 Bangor - Llawn Amser gyda Blwyddyn ar Leoliad - Ionawr

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The process of developing data-driven digital marketing strategy is explored with a focus on the selection of appropriate digital media, specification of the marketing mix, and the use of relationship marketing on digital platforms. \r\n\r\nBy the end of the module students will be able to demonstrate the ability to effectively apply digital marketing tools and techniques to measure the performance of digital marketing activity. Clearly communicate digital marketing ideas, grounded in theory, to a specific audience. Differentiate between effective and ineffective applications of digital marketing. Understand the role of digital marketing in marketing strategy. Appreciate the strategic options available to marketers when developing digital marketing strategies. Then apply digital marketing principles and techniques to real world organisations.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 4", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}, {"title": "January Intake Level 4 Optional Modules", "description": "", "progress": "Group", "rule_summary": "Rhaid i'r myfyriwr gymryd 20 credyd o'r modiwlau.", "subgroups": [{"title": "Business Analytics (Welsh or English)", "description": "", "progress": "Sub-Group", "rule_summary": "Mae'n rhaid i'r myfyriwr astudio gwerth 20 credyd o blith y modiwlau.", "modules": [{"title": "Dulliau Dadansoddi Busnes", "module_title": "Dulliau Dadansoddi Busnes", "short_title": "Dulliau Dadansoddi Busnes", "module_code": "ADB-1114", "marketing_synopsis": "Mae hwn yn gwrs sylfaen mewn sgiliau dadansoddi busnes sy'n cynnwys dulliau ystadegol, casglu a dehongli data, dosraniadau tebygolrwydd, ac ymchwilio i gysylltiadau. 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We'll take a critical view of the actions of retail banks and position the learning in the context of increasing personal responsibility for our personal financial futures.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 4", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Sylfeini Marchnata", "module_title": "Sylfeini Marchnata", "short_title": "Foundations of Marketing", "module_code": "ASB-1605", "marketing_synopsis": "This module covers a wide range of topics which includes the introduction of the 7 pillars of marketing, and enables students to understand why each pillar is important and how they support the marketing process.\r\n\r\nThis module introduces students to the function of marketing within organizations and the origins of marketing as a subject. The importance of wider factors such as the environment, culture and ethics are also covered.\r\n\r\nBy the end of the module students will understand the origins and evolution of thinking about marketing. Be able to compare and contrast across the strengths and weaknesses of marketing theories, concepts and frameworks. Understand key marketing theories and their relevance to real life marketing examples. As well as being able to examine changes in marketing functions due to the evolution of technology, changes in consumer needs and wants, and the development of consumer protection laws and ethical standards.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 4", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}]}, {"name": "Blwyddyn Academaidd 2", "title": "Blwyddyn 2", "title_short": "Bl 2", "description": "", "heading": "", "year": 2, "progress": "Stage", "rule_summary": "Rhaid i'r myfyriwr gymryd 120 credyd o'r modiwlau.", "groups": [{"title": "January Intake Level 5 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Ymwybyddiaeth Fasnachol a Mewnwelediad i Waith", "module_title": "Ymwybyddiaeth Fasnachol a Mewnwelediad i Waith", "short_title": "Com Awareness & Insight of Work", "module_code": "ASB-2021", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}, {"title": "Menter Gymdeithasol", "module_title": "Menter Gymdeithasol", "short_title": " Social Enterprise", "module_code": "ASB-2031", "marketing_synopsis": "In this module you will learn about the growing role and importance of Social Enterprises, how their formed and their benefits. You will have the opportunity to build on your skill base to develop sustainable solutions to a range of social challenges.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}]}, {"title": "January Intake Level 5 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Strategaeth Gweithrediadau Menter Gyfan", "module_title": "Strategaeth Gweithrediadau Menter Gyfan", "short_title": "Op strat across the enterprise", "module_code": "ASB-2018", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}, {"title": "Meddwl yn Feirniadol mewn Entrepreneuriaeth", "module_title": "Meddwl yn Feirniadol mewn Entrepreneuriaeth", "short_title": "Crtcl thinking in entpnrshp", "module_code": "ASB-2030", "marketing_synopsis": "This module aims to investigate the innovation process in organisations how innovation can be encouraged and managed to generate successful new products and services. You will learn how to efficiently gather knowledge, quickly process information, and intelligently analyse data to generate venture opportunities as well as planning new business models.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}]}, {"title": "January Intake Level 5 Optional Modules", "description": "", "progress": "Group", "rule_summary": "Rhaid i'r myfyriwr gymryd 20 credyd o'r modiwlau.", "expanded_by_default": true, "modules": [{"title": "Ymddygiad Defnyddwyr", "module_title": "Ymddygiad Defnyddwyr", "short_title": "Consumer Behaviour", "module_code": "ASB-2116", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Y Gyfraith ar gyfer Busnes", "module_title": "Y Gyfraith ar gyfer Busnes", "short_title": "Law for Business", "module_code": "ASB-2405", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Ymchwil Marchnata a Marchnata Cysylltiadau Cwsmeriaid", "module_title": "Ymchwil Marchnata a Marchnata Cysylltiadau Cwsmeriaid", "short_title": "Marketing Research and CRM", "module_code": "ASB-2603", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}, {"title": "January Intake Level 5 Optional Modules", "description": "", "progress": "Group", "rule_summary": "Rhaid i'r myfyriwr gymryd 20 credyd o'r modiwlau.", "expanded_by_default": true, "modules": [{"title": "Marchnata Cynnwys Creadigol", "module_title": "Marchnata Cynnwys Creadigol", "short_title": "Creative Content Marketing", "module_code": "ASB-2002", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Systemau Gwybodaeth Busnes", "module_title": "Systemau Gwybodaeth Busnes", "short_title": "Business Information Systems", "module_code": "ASB-2019", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Cynllunio a Chydlynu Rheolaeth", "module_title": "Cynllunio a Chydlynu Rheolaeth", "short_title": "Mgmnt Planning & Co-ordination", "module_code": "ASB-2020", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Egwyddorion Arweinyddiaeth ac Ymgysylltiad Gweithwyr Cyflogedig", "module_title": "Egwyddorion Arweinyddiaeth ac Ymgysylltiad Gweithwyr Cyflogedig", "short_title": "Princ of Lead & Emp Engagement", "module_code": "ASB-2023", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Marchnata a Chyfathrebu\u2019n defnyddio\u2019r Cyfryngau Cymdeithasol", "module_title": "Marchnata a Chyfathrebu\u2019n defnyddio\u2019r Cyfryngau Cymdeithasol", "short_title": "Marketing & Soc Media Communic", "module_code": "ASB-2520", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 5", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}]}, {"name": "Blwyddyn Academaidd 3", "title": "Blwyddyn 3", "title_short": "Bl 3", "description": "", "heading": "", "year": 3, "progress": "Stage", "rule_summary": "", "is_placement_year": true}, {"name": "Blwyddyn Academaidd 4", "title": "Blwyddyn 4", "title_short": "Bl 4", "description": "", "heading": "", "year": 4, "progress": "Stage", "rule_summary": "Rhaid i'r myfyriwr gymryd 120 credyd o'r modiwlau.", "subject_to_change": true, "groups": [{"title": "January Intake Level 6 Compulsory Modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Entrepreneuriaeth Ryngwladol", "module_title": "Entrepreneuriaeth Ryngwladol", "short_title": "International Entrepreneurship", "module_code": "ASB-3014", "marketing_synopsis": "SMEs\u2019 internationalisation activities have become one of the most crucial strategic decisions for managers and their ability to adapt rapidly within the global market has become critical to their growth and long-term survival which will be key to this module. \r\n\r\n In this module, you will evaluate entrepreneurship in an international context. This will include the specific international aspects of defining and evaluating entrepreneurial opportunities through various global expansion paths. \r\n\r\nYou will explore different aspects of entrepreneurial decision-making, and entrepreneurial mobility in the context of international entrepreneurship.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}, {"title": "Project Ymgynghoriaeth", "module_title": "Project Ymgynghoriaeth", "short_title": "Consultancy Project", "module_code": "ASB-3430", "marketing_synopsis": "The Consultancy Project is designed to enable students to develop an advanced ability to select, define, research, analyse, develop solutions to an issue introduced by a business, as well as employability skills.\r\n\r\nStudents will be able to apply academic knowledge and research skills to address business and organisational issues. It will deliver professional values and the ability to work in a team as well as under self guidance.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}]}, {"title": "January Intake Compulsory modules", "description": "", "progress": "Group", "rule_summary": "", "expanded_by_default": true, "modules": [{"title": "Cylchredau Oes mewn Entrepreneuriaeth", "module_title": "Cylchredau Oes mewn Entrepreneuriaeth", "short_title": "Lifecycles in Entrepreneurship", "module_code": "ASB-3015", "marketing_synopsis": "In this module you will learn about the different life stages of enterprises as the develop over time. In doing so you will learn about how to best plan for each stage of business development and how to plan for any future opportunities or challenges that may arise at different stages and develop strategies to address them.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}, {"title": "Menter, Creadigrwydd ac Arloesedd", "module_title": "Menter, Creadigrwydd ac Arloesedd", "short_title": "Ent, Creativity & Innov", "module_code": "ASB-3152", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Gorfodol", "language_choice": false}]}, {"title": "January Intake Level 6 Optional Modules", "description": "", "progress": "Group", "rule_summary": "Rhaid i'r myfyriwr gymryd 20 credyd o'r modiwlau.", "expanded_by_default": true, "modules": [{"title": "Rheolaeth Strategol", "module_title": "Rheolaeth Strategol", "short_title": "Strategic Management", "module_code": "ASB-3009", "marketing_synopsis": "Environmental analysis, strategic capability, critical success factors, competences, SWOT analysis; the corporate parent, the corporate rationale, the corporate portfolio, corporate diversity; bases of competitive advantage, sustaining competitive advantage, competitive strategy Strategic options. directions for strategy development, product/market development, diversification, methods of strategy development, internal development, mergers and acquisitions, joint developments, success criteria. international markets, entry modes to the international markets, strategic controls, strategy and structure, strategic planning, managing strategic change, levers for managing strategic change and strategic leadership.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Project Mewnwelediad i Gwsmeriaid", "module_title": "Project Mewnwelediad i Gwsmeriaid", "short_title": "Customer Insight Project", "module_code": "ASB-3119", "marketing_synopsis": "This module completes an extended marketing research activity which focuses on key marketing outcomes, and then students make relevant recommendations to relevant stakeholders. It builds on marketing concepts studied in earlier modules in the degree programme.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Deall yr Economi Fyd-eang", "module_title": "Deall yr Economi Fyd-eang", "short_title": "Understanding the Global Econ", "module_code": "ASB-3142", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Rheoli Banciau", "module_title": "Rheoli Banciau", "short_title": "Bank Management", "module_code": "ASB-3525", "marketing_synopsis": "This module examines the main theoretical and practical issues concerning banking business. In particular, the module covers the theory of the banking firm by considering all aspects of the bank\u2019s balance sheet in addition to regulation, structural and environmental issues that affect the bank\u2019s strategic decision-making and risk behaviour. After completing the module, students should be familiar with how to measure, manage and maximise the bank\u2019s value and its risks, and have developed an understanding of management strategies and the importance of risk management and risk culture in banking.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}, {"title": "January Intake Optional Modules", "description": "", "progress": "Group", "rule_summary": "Rhaid i'r myfyriwr gymryd 20 credyd o'r modiwlau.", "expanded_by_default": true, "modules": [{"title": "Marchnata Cynnwys Creadigol", "module_title": "Marchnata Cynnwys Creadigol", "short_title": "Creative Content Marketing", "module_code": "ASB-3002", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Busnes Rhyngwladol a Chymhwysedd Byd-eang", "module_title": "Busnes Rhyngwladol a Chymhwysedd Byd-eang", "short_title": "Intl Business Competency", "module_code": "ASB-3122", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Arweinyddiaeth, Rheolaeth a Datblygu Gweithwyr Cyflogedig", "module_title": "Arweinyddiaeth, Rheolaeth a Datblygu Gweithwyr Cyflogedig", "short_title": "Lead, Mgmnt & Employee Dev", "module_code": "ASB-3155", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Dadansoddi Datganiadau Ariannol", "module_title": "Dadansoddi Datganiadau Ariannol", "short_title": "Financial Statement Analysis", "module_code": "ASB-3222", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Rheoli Brand ac Adwerthu", "module_title": "Rheoli Brand ac Adwerthu", "short_title": "Brand and Retail Management", "module_code": "ASB-3533", "marketing_synopsis": "", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}, {"title": "Materion a Thueddiadau mewn Marchnata", "module_title": "Materion a Thueddiadau mewn Marchnata", "short_title": "Issues and Trends in Marketing", "module_code": "ASB-3534", "marketing_synopsis": "Discover the future of marketing with this cutting-edge module designed to enhance your understanding of contemporary issues and emerging trends. You\u2019ll learn to apply core marketing principles to real-world challenges, gaining insights into innovative practices and new business models shaping the industry. With a strong focus on the complexities of modern marketplaces and evolving macro environments, this module equips you with the knowledge and skills to navigate and thrive in a rapidly changing business landscape.", "delivery_locations": ["Bangor"], "credits": 20, "level": "Lefel 6", "language_code": "en", "language_name": "Saesneg", "semester": "", "semester_months": "", "type": "Dewisol", "language_choice": false}]}]}]}