Modules for course N1AY | MSC/BUSPSY
MSc Business with Consumer Psychology
These were the modules for this course in the 2019–20 academic year.
You can also view the modules offered in the years: 2020–21; 2021–22.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- PCP-4004: Consumer Psychology: Theory (20) Core
- ASB-4006: Marketing Strategy (15)
- PPP-4017: Nudges and Beh Change for Busi (20)
Semester 2
- PRP-4009: Applied Consumer Psych (20) Core
- ASB-4115: Management Research (15)
credits from:
- ASB-4902: MSc Dissertation (60) (Semester 3) Core or
ASB-4922: MSc Dissertation (60) (Semester 3) Core
Optional Modules
30 credits from:
- ASB-4007: Finance for Managers (15) (Semester 2)
- ASB-4010: New Venture Creation (15) (Semester 2)
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
- ASB-4439: International Marketing (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4521: Int'l Marketing Communication (15) (Semester 1)