Modules for course C8CM | MSC/CPSBUS
MSc Consumer Psychology with Business
These are the modules currently offered on this course in the 2019–20 academic year.
You can also view the modules offered in the years: 2018–19; 2020–21.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- PCP-4004: Consumer Psychology: Theory (20) Core
- PPP-4017: Nudges and Beh Change for Busi (20) Core
- PRP-4025: Research Project (60) Core
Semester 2
Optional Modules
60 credits from:
- ASB-4006: Marketing Strategy (15) (Semester 1)
- ASB-4007: Finance for Managers (15) (Semester 2)
- ASB-4010: New Venture Creation (15) (Semester 2)
- PRP-4014: Advanced Research Methods (20) (Semester 2)
- ASB-4030: Knowledge Management (15) (Semester 2)
- ASB-4413: Int'l Strategic Management (15) (Semester 1)
- ASB-4426: Contemporary Issues in Mgmt (15) (Semester 2)
- ASB-4431: Organisations and People (15) (Semester 1)
- ASB-4439: International Marketing (15) (Semester 2)
- ASB-4440: Consumers in Global & Digital (15) (Semester 2)
- ASB-4521: Int'l Marketing Communication (15) (Semester 1)
- ASB-4530: Global Brand Management (15) (Semester 1)
- Students may chose PPP4019 and/ or PRP4014 instead of a Business module(s).