Modiwl ASB-3103:
Marketing Strategy & Management
Ffeithiau’r Modiwl
Rhedir gan Bangor Business School
10.000 Credyd neu 5.000 Credyd ECTS
Semester 1
Trefnydd: Dr Sonya Hanna
Amcanion cyffredinol
To advance knowledge of strategic marketing concepts and models, and facilitate the development of a critical and evaluative approach to marketing analysis. To provide a vehicle for analysis of the nature of marketing and to evaluate the role of marketing in contemporary organisational environments.
Cynnwys cwrs
The content will include an introduction to marketing strategy and management, concepts and practices in relation to among others relationship and entrepreneurial marketing, the various strategic options available to marketers and the auditing tools used by them in analysing their competitive positioning and marketing environment.
Meini Prawf
trothwy
D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
da
B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
ardderchog
A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
C- i C+
C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Canlyniad dysgu
-
Analyze and evaluate strategic marketing concepts, models and processes to case-study organisations.
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Evaluate professional/commercial and academic literature.
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Examine the nature of marketing strategy in contemporary and changing organisational environments.
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Demonstrate an understanding of the analytical and evaluative approach to competitor analysis.
Dulliau asesu
| Math | Enw | Disgrifiad | Pwysau |
|---|---|---|---|
| CYFLWYNIAD UNIGOL | Individual Case-study Presentation | You are asked to research your chosen case-study company, and to critically evaluate and formulate a marketing strategy for that company. |
40.00 |
| ARHOLIAD | Exam 1.5 hours | Section A: multiple choice questions, Section B: a choice of essay questions |
60.00 |
Strategaeth addysgu a dysgu
| Oriau | ||
|---|---|---|
| Lecture | One 2-hour lecture per week for weeks 5-9 and 11-16, and an extra 2 hour lecture in week 15. |
22 |
| Private study | 80 hrs study required outside formal timetabled session. |
78 |
Sgiliau Trosglwyddadwy
- Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
- Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
- Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
- Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
- Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
Sgiliau pwnc penodol
- Ability to work with people from a range of cultures.
- Building and maintaining relationships.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
Cyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- NQ26: BA Astudiaethau Busnes a Chymraeg year 3 (BA/ABCH)
- 8N60: BA Business Studies and Marketing (with International Exp) year 4 (BA/BSMIE)
- R1N1: BA French with Marketing year 4 (BA/FRMKT)
- R2N1: BA German with Marketing year 4 (BA/GERMKT)
- N500: BA Marketing year 3 (BA/MK)
- N5R3: BA Marketing with Italian year 4 (BA/MKITAL)
- N5R1: BA Marketing with French year 4 (BA/MKTFR)
- NR51: BA Marketing and French (4 year) year 4 (BA/MKTFR#)
- N5R2: BA Marketing with German year 4 (BA/MKTGER)
- NR52: BA Marketing and German (4 year) year 4 (BA/MKTGER4)
- NR53: BA Marketing and Italian (4 year) year 4 (BA/MKTITAL)
- NR54: BA Marketing and Spanish (4 year) year 4 (BA/MKTSP)
- N5R4: BA Marketing with Spanish year 4 (BA/MKTSP#)
- R4N5: BA Spanish with Marketing year 4 (BA/SPMKT)
- N503: BSc Marketing (Bangor International College) year 3 (BSC/BICMRK)
- N2N5: BSc Business Management and Marketing year 3 (BSC/BMM)
- N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 3 (BSC/BMM1)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 4 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 3 (BSC/BSMKT)
- NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 3 (BSC/BSMKT1)
- IN00: BSc Computer Information Systems for Business year 3 (BSC/CISB)
- IN0B: BSc Computer Information Sys for Bus (4 year w Incorp Found) year 3 (BSC/CISB1)
- IN02: BSc Computer Information Systems for Business (Franchised) year 3 (BSC/CISBF)
- N501: BSc Marketing year 3 (BSC/MKT)
- N50B: BSc Marketing (4 year with Incorporated Foundation) year 3 (BSC/MKT1)
- N50F: BSc Marketing year 3 (BSC/MKTF)
- C6N5: BSc Sport Science & Marketing year 3 (BSC/SSM)
- CN5P: Sport Science and Marketing with Placement Year year 4 (BSC/SSMP)
- M104: LLB Law with Business Studies (International Experience) year 4 (LLB/LIB)
Opsiynol mewn cyrsiau:
- N322: BA Banking and Finance year 3 (BA/BIF)
- N2T1: BA Business Management and Chinese year 4 (BA/BMCH)
- N2R1: BA Business Management and French year 4 (BA/BMFR)
- N2R2: BA Business Management and German year 4 (BA/BMG)
- N2R3: BA Business Management and Italian year 4 (BA/BMI)
- N2M1: BA Business Management and Law year 3 (BA/BML)
- N2R4: BA Business Management and Spanish year 4 (BA/BMS)
- NN14: BA Business Stud & Finance (with International Experience) year 4 (BA/BSFIE)
- N1R1: BA Bus Stud with French year 4 (BA/BSFR)
- N1R2: BA Business Studies with German year 3 (BA/BSGER)
- N1R3: BA Business Studies with Italian year 3 (BA/BSIT)
- N1R4: BA Business Studies with Spanish year 3 (BA/BSSP)
- N107: BA Business year 3 (BA/BUS)
- NM11: BA Business and Law year 3 (BA/BUSALAW)
- N1T1: BA Business Studies and Chinese year 4 (BA/BUSCH)
- NM1B: BA Business and Law (4 year with Incorporated Foundation) year 3 (BA/BUSLAW1)
- N100: BA Business Studies year 3 (BA/BUSS)
- NR1C: BA Business Studies/French year 4 (BA/BUSSF)
- NR1F: BA Business Studies and German year 4 (BA/BUSSG)
- NR1H: BA Business Studies and Italian year 4 (BA/BUSSI)
- N102: BA Business Studies (with International Experience) year 4 (BA/BUSSIE)
- NR1K: BA Business Studies and Spanish year 4 (BA/BUSSS)
- R1NC: BA French with Business Studies year 4 (BA/FBS)
- R2NC: BA German with Business Studies year 4 (BA/GBS)
- N2N4: BA Management with Accounting year 3 (BA/MAF)
- R4N1: BA Spanish with Business Studies year 4 (BA/SPBS)
- N109: BSc Bus Analytics w Financial Tech year 3 (BSC/BAFT)
- L190: BSc Business Economics year 3 (BSC/BEC)
- L19B: BSc Business Economics (4 year with Incorporated Foundation) year 3 (BSC/BEC1)
- L19F: BSc Business and Economics year 3 (BSC/BECF)
- L191: BSc Business Economics with International Experience year 3 (BSC/BECIE)
- L19P: BSc Business Economics with Placement Year year 4 (BSC/BECP)
- L192: BSc Business Economics (Bangor International College) year 3 (BSC/BICBE)
- N105: BSc Business Studies (Bangor International College) year 3 (BSC/BICBS)
- N106: BSc Business Stud & Finance (Bangor International College) year 3 (BSC/BICBSF)
- NN24: BSc Management with Account (Bangor International College) year 3 (BSC/BICMNA)
- N2ND: BSc Business Management with Accounting year 3 (BSC/BMA)
- N3NF: BSc Business Management with Accounting year 3 (BSC/BMAF)
- N2NP: BSc Business Management with Accounting with Placement Year year 4 (BSC/BMAP)
- NN23: BSc Business Management and Finance year 3 (BSC/BMF)
- NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 3 (BSC/BMF1)
- NN2F: BSc Business Management and Finance year 3 (BSC/BMFINF)
- NN2P: Business Management and Finance with Placement Year year 4 (BSC/BMFP)
- N101: BSc Business Studies year 3 (BSC/BS)
- N10B: BSc Business Studies (4 year with Incorporated Foundation) year 3 (BSC/BS1)
- NN1H: BSc Business Studies and Finance year 3 (BSC/BSFIN)
- NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 3 (BSC/BSFIN1)
- GN41: BSC Computer Science for Business year 3 (BSC/CSFB)
- N2NK: BSc Management with Accounting year 3 (BSC/MWACC)
- N2NL: BSc Management with Accounting (4 year with Incorp Found) year 3 (BSC/MWACC1)
- C8N2: BSc Psychology with Business Management year 3 (BSC/PBM)
- C82B: BSc Psychology with Business (4yr with Incorp Foundation) year 3 (BSC/PWB1)
- 2R88: BSc Psychology with Business with International Experience year 4 (BSC/PWBIE)
- C6N1: BSc Sport Science & Business Management year 3 (BSC/SSB)
- M1N1: LLB Law with Business Studies year 3 (LLB/LBS)
- MN1B: LLB Law with Business (4year with Incorporated Foundation) year 3 (LLB/LBS1)