Rhedir gan Bangor Business School
20.000 Credyd neu 10.000 Credyd ECTS
Trefnydd: Dr Sara Parry
To examine the processes by which an integrated marketing communications program is planned, developed and executed. To examine the various tools which marketers use in order to communicate their messages to their audiences and to consider the social and economic factors that affect an organisation’s integrated marketing communications program.
Integrated marketing communication, the application of contemporary communication theories, marketing communications strategies and planning, advertising and media planning, sales promotion and online marketing communication, public relations and exhibitions, branding and sponsorship, point of purchase communications and personal selling, and the implementation and evaluation of integrated marketing communications strategy.
D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
C- i C+
C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
A- to A (70% +):* Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Evaluate the theories and principles underlying marketing communication practice.
Develop a creative integrated marketing communication plan.
Compare and apply the tools and techniques used by marketers in developing marketing communications.
Examine various media and their characteristics and set media objectives as part of the integrated marketing communication plan
|ARHOLIAD||Two hour exam||50.00|
|ADDRODDIAD||Integrated Marketing Communication Plan||
Developing an IMC campaign
Strategaeth addysgu a dysgu
Reading the core textbook or other resources. Preparing for assessments and classes.
Interactive lectures with videos and short discussions.
|Practical classes and workshops||
Workshops or other practical classes involve longer individual or group-based exercises that build on from lecture content. They allow an in-depth engagement with specific module content and facilitate a focus on theory in practice or opportunities for learning key professional skills.
Opportunity to discuss questions and feedback with the lecturer in timetabled one-to-one slots. Drop-in sessions that are timetabled.
- Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
- Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
- Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
- Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
- Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
- Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
- Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
- Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
- Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
- Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.
Sgiliau pwnc penodol
- Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
- Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
- Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
- Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
- Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
- Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Building and maintaining relationships.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
- The ability to devise and develop effective advertising and communications strategies and (online and off-line) content development.
- The ability to evaluate digital and technological innovations that have the potential to impact marketing thinking and practices.
Rhestrau Darllen Bangor (Talis)http://readinglists.bangor.ac.uk/modules/asb-2517.html
De Pelsmacker, P., Geuens, M. and Van den Bergh, J. (2017). Marketing Communications: A European Perspective, 6th ed. Pearson
Cyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- R1N1: BA French with Marketing year 2 (BA/FRMKT)
- R2N1: BA German with Marketing year 2 (BA/GERMKT)
- N5R3: BA Marketing with Italian year 2 (BA/MKITAL)
- N5R1: BA Marketing with French year 2 (BA/MKTFR)
- N5R6: Marketing with French with International Experience year 2 (BA/MKTFRIE)
- N5R2: BA Marketing with German year 2 (BA/MKTGER)
- N5R4: BA Marketing with Spanish year 2 (BA/MKTSP#)
- R4N5: BA Spanish with Marketing year 2 (BA/SPMKT)
- N503: BSc Marketing (Bangor International College) year 2 (BSC/BICMRK)
- N501: BSc Marketing year 2 (BSC/MKT)
- N50B: BSc Marketing (4 year with Incorporated Foundation) year 2 (BSC/MKT1)
- N50F: BSc Marketing year 2 (BSC/MKTF)
- N50P: BSc Marketing with Placement Year year 2 (BSC/MKTP)
- N5C8: BSc Marketing with Psychology year 2 (BSC/MP)
Opsiynol mewn cyrsiau:
- N107: BA Business year 2 (BA/BUS)
- NR51: BA Marketing and French (4 year) year 2 (BA/MKTFR#)
- NR52: BA Marketing and German (4 year) year 2 (BA/MKTGER4)
- NR53: BA Marketing and Italian (4 year) year 2 (BA/MKTITAL)
- NR54: BA Marketing and Spanish (4 year) year 2 (BA/MKTSP)
- P306: BA Media Studies year 2 (BA/MS)
- P31B: BA Media Studies (4 year with Incorporated Foundation) year 2 (BA/MS1)
- P30F: BA Media Studies [with Foundation Year] year 2 (BA/MSF)
- 8U76: BA Media Studies (with International Experience) year 2 (BA/MSIE)
- P30P: BA Media Studies with Placement Year year 2 (BA/MSP)
- L190: BSc Business Economics year 2 (BSC/BEC)
- L19B: BSc Business Economics (4 year with Incorporated Foundation) year 2 (BSC/BEC1)
- L19F: BSc Business and Economics year 2 (BSC/BECF)
- L191: BSc Business Economics with International Experience year 2 (BSC/BECIE)
- L19P: BSc Business Economics with Placement Year year 2 (BSC/BECP)
- L192: BSc Business Economics (Bangor International College) year 2 (BSC/BICBE)
- N2N5: BSc Business Management and Marketing year 2 (BSC/BMM)
- N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 2 (BSC/BMM1)
- N5NF: BSc Business Management and Marketing year 2 (BSC/BMMF)
- N5NP: BSc Business Management and Marketing with Placement Year year 2 (BSC/BMMP)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 2 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 2 (BSC/BSMKT)
- NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 2 (BSC/BSMKT1)
- IN00: BSc Computer Information Systems for Business year 2 (BSC/CISB)
- IN0B: BSc Computer Information Sys for Bus (4 year w Incorp Found) year 2 (BSC/CISB1)
- IN02: BSc Computer Information Systems for Business (Franchised) year 2 (BSC/CISBF)
- C6N5: BSc Sport Science & Marketing year 2 (BSC/SSM)
- CN5P: Sport Science and Marketing with Placement Year year 2 (BSC/SSMP)