Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

  • Chair of Athena SWAN Self Assessment Team (SAT)
  • Equality and Diversity Representative
  • Principal Investigator for the 20Twenty Management and Leadership Project
  • Moderator for the Bangor University partnership with the Chartered Institute of Marketing (CIM).
  • Year 2 Lead
  • Personal tutor
  • Supervision of PGR, PGT and UG dissertations
  • PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
    2008

I teach on the following undergraduate modules at Bangor Business School: Marketing Communication (also available through the medium Welsh) and Tutorials in Marketing. At postgraduate level I teach Consumer Behaviour in a Global & Digital World.

My current research interests include consumer behaviour in various social contexts, place attachment, social media marketing and marketing in small-and-medium sized enterprises.

I am willing to supervise exceptional PhD students in the following research areas: Place attachment in retail environments and in relation to the decline of the British High Street; Consumer behaviour in social contexts such as binge drinking and smoking; Social media marketing; Small business marketing.

2023

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2022

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2020

  • CyhoeddwydPerswadio a Hyrwyddo
    Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296
    Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod

2019

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2017

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2016

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2015

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2013

  • CyhoeddwydUncertainty in ethical consumer choice: a conceptual model
    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3
    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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2012

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2011

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2010

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2009

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