Overview

There is no set syllabus. The subject matter can be drawn from any area of marketing, and may involve working with others as part of a team to solve a real-life marketing problem that an organization faces.

Assessment Strategy

-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -good -B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A (70% +):* Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Apply appropriate analytical, statistical, IT, research design, writing and other research skills in order to extract and present relevant theoretical and/or empirical evidence on the chosen topic.

• Demonstrate an ability to breakdown and explain the marketing research process.

• Demonstrate an ability to confidently present complex ideas orally and in written form.

• Demonstrate good presentation and organisational skills through planning, writing, editing, and compiling a substantial research report.

• Demonstrate sound business acumen in providing recommendations on how to solve the marketing problem stipulated in the research brief provided.

• Identify and synthesise relevant research to inform the design of the project.