Overview

The module is of an applied nature, and it involves a wider knowledge of the tourism industry. The module requires students to design and propose a new service/product/experience solving a real-life problem that a tourism organisation is facing.

The module aims to provide students with the necessary skills in managing tourism businesses and in such roles to take informed decisions on managerial and development strategies. The module is of an applied nature, and it involves a wider knowledge of the tourism industry. The module requires students to design and propose a new service/product/experience solving a real-life problem that a tourism organisation is facing.

Assessment Strategy

-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -good -B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -satisfying -C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills. -threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

Learning Outcomes

• Apply theoretical models

• Creatively plan, design, lead, manage and execute practical activities to deliver successful outcomes, and take innovative and informed decisions according to stakeholders’ and consumers’ changing needs.

• Demonstrate good presentation and organisational skills through planning, writing, editing, and presenting a substantial research work

• Demonstrate sound business acumen in providing recommendations on how to solve the problem stipulated in the research brief provided

• Describe, synthesise, interpret, analyse and evaluate information and data of an applied nature.

• Research and assess paradigms, theories, principles, concepts and data, and apply such skills creatively in explaining and solving familiar and unfamiliar problems within the tourism and associated sectors