Rhedir gan School of Languages, Literatures, Linguistics and Media

20 Credyd neu 10 Credyd ECTS

Semester 1

Trefnydd: Dr Eben Muse

Game design is a creative practice that allows complex self-expression of a personal view of the social, cultural and physical world. It is also a creative practice bound by markets and embedded into industrial practices of production and distribution. In this module you will apply learn to be a creative practioner working within the game industry. You will take a game idea of your own and research its market potential. You will apply theory and practice to the design of a industry-standard game design document (GDD) based on that game idea and market analysis. You will have the opportunity to study the current state of the games industry, from indie game development through to AAA producers, learning their practices and team structures. You will learn to analyse the potential market for your game (its needs and its interests) and how to make that market aware of your product. You will also explore the latest innovations in game design, gaming technology, and the gaming communities. Your GDD will reflect a critical application of these factors as well as core principles of game aesthetics, narrative and mechanics.

• Conceptualization
• Prototyping
• Playtesting
• Functionality and balance
• Game development teams
• Development methodologies & strategies
• The game industry
• Market and audience research
• Communicating game design
• Innovations in game technology

da

Good (C- to B+)

• Strong knowledge of key areas/principles
• Understanding of theoretical underpinnings
• Evidence of background study
• Limited original interpretation
• Well known links between topics are described
• Problems addressed by existing methods/approaches
• Good presentation with accurate communication

ardderchog

Excellent (A- to A**)

• Comprehensive knowledge
• Detailed understanding
• Extensive background study
• Original interpretation
• New links between topics are developed
• New approach to a problem
• Excellent presentation with very accurate communication

trothwy

Threshold (D- to D+)

• Knowledge of key areas/principles only
• Weaknesses in understanding of main areas
• Limited evidence of background study
• No original interpretation
• Only major links between topics are described
• Limited problem solving
• Many weaknesses in presentation and accuracy

1. Appreciate the structures of the game design indutry, including indie and AAA developers

2. Critically evaluate and utilise current game genres and technologies

3. Design and critically evaluate game aesthetics, narratives and mechanics

4. Critically evaluate the impact of audiences and markets on game design

5. Critically evaluate and document the market potential of a game design

6. Utilise appropriate game industry documentation and communication formats

Math	Enw	Disgrifiad	Pwysau
CYFLWYNIAD GRWP	Market Research		25
LLYFR LOG NEU BORTFFOLIO	GDD		50
LLYFR LOG NEU BORTFFOLIO	Production Journal		25

		Oriau
Private study	Self-directed research into game market and development of game design	156
Lecture	An introduction to weekly tasks, milestones and deliverables.	11
Practical classes and workshops	2-hour weekly braintorming, design, development and testing workshops	22
Study group	Weekly, minuted team meetings to collaborate on design critique and to discuss current game innovations.	11

• Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
• Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
• Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
• Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
• Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
• Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
• Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
• Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
• Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
• Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
• Mentora - Gallu cefnogi, helpu, arwain, ysbrydoli ac/neu hyfforddi eraill
• Rheloaeth - Gallu defnyddio, cydlynu a rheoli adnoddau (dynol, ffisegol ac/neu ariannol)
• Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
• Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.

• An understanding of creative and critical processes, and of the wide range of skills inherent in creative writing. (NAWE Creative Writing Benchmark Statement 3.1).
• An awareness of writing and publishing contexts, opportunities and audiences in the wider world (NAWE Creative Writing Benchmark Statement 3.1).
• Artistic engagement and ability to articulate complex ideas in oral and written forms. (NAWE Creative Writing Benchmark Statement 3.2).
• Ability to connect creative and critical ideas between and among forms, techniques and types of creative and critical praxis. (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
• Reflective practitioner skills, including awareness of the practice of others in collaborative learning (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
• The ability to synthesize information from various sources, choosing and applying appropriate concepts and methods (English Benchmark Statement 3.3).
• Ability to formulate and solve problems, anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
• Ability to gather information, analyse, interpret and discuss different viewpoints (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
• Information technology (IT) skills broadly understood and the ability to access, work with and evaluate electronic resources (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).

Goblygiadau o ran adnoddau ar gyfer myfyrwyr

There are no special resource requirements, but students are encouraged to purchase the core texts.

Rhestrau Darllen Bangor (Talis)

http://readinglists.bangor.ac.uk/modules/uxs-3800.html

Rhestr ddarllen

Core texts

Rouse, R. (2005) Game Design: Theory and practice. Plano, Tex: Wordware Pub.

McGuire, M., Jenkins O.C. (2009) Creating Games: Mechanics, content, and technology. Wellesly, MA: AKPeters.

Gorfodol mewn cyrsiau:

• W622: BA Film Studies with Game Design year 3 (BA/FSGD)
• P310: BA Media Studies with Game Design year 3 (BA/MSGD)
• W839: BA Professional Writing with Game Design year 3 (BA/PWGD)
• I103: BSc Computer Science with Game Design year 3 (BSC/CSGD)
• GW49: BSC Creative Technologies year 3 (BSC/CT)

Opsiynol mewn cyrsiau:

• W3P3: BA Astudiaethau'r Cyfr & Cherdd year 3 (BA/ACC)
• T103: BA Chinese and Creative Studies year 4 (BA/CHCS)
• W890: BA Creative&Professional Writing year 3 (BA/CPW)
• WPQ0: BA Creative Studies year 3 (BA/CST)
• WPQB: BA Creative Studies (4 year with Incorporated Foundation) year 3 (BA/CST1)
• WQ93: BA Creative Stds & English Lang. year 3 (BA/CSTEL)
• WR91: BA French and Creative Studies year 4 (BA/CSTFR)
• WR92: BA German and Creative Studies year 4 (BA/CSTG)
• WR93: BA Italian and Creative Studies year 4 (BA/CSTITAL)
• WW93: BA Creative Studies and Music year 3 (BA/CSTMUS)
• WR94: BA Spanish & Creative Studies year 4 (BA/CSTSP)
• WP83: BA Media Studies & Creative Wrtng year 3 (BA/CWMS)
• W620: BA Film Studies year 3 (BA/FLM)
• W62B: BA Film Studies (4 year with Incorporated Foundation) year 3 (BA/FLM1)
• 2W89: BA Film Studies (with International Experience) year 3 (BA/FSIE)
• PP53: BA Journalism and Media Studies year 3 (BA/JMS)
• PP5B: BA Journalism & Media Studies (4yr with Incorp Foundation) year 3 (BA/JMS1)
• 3HPQ: BA Media Studies and English Literature year 3 (BA/MEN)
• PW33: BA Media Studies and Music year 3 (BA/MSMUS)
• LP33: BA Media Studies and Sociology year 3 (BA/MSSOC)
• P3WL: BA Media Studies with Theatre and Performance year 3 (BA/MSTP)
• P3WB: BA Media Stud with Theatre & Perform (4yr with Incorp Found) year 3 (BA/MSTP1)
• W6W8: BA Professional Writing & Film year 3 (BA/PWF)
• P3W9: BA Professional Writing and Media year 3 (BA/PWM)
• W900: MArts Creative Practice year 3 (MARTS/CP)
• W891: MArts Professional Writing year 3 (MARTS/PW)