News: August 2019

How do we prepare cricketers for the pressure of performance on the pitch?

In July 2019 the England Men’s cricket team won the World Cup, and on Sunday 25th August 2019 Ben Stokes steered the team to a record run-chase to delivery victory against Australia in the 3rd Ashes Test Match.

Ground-breaking individualised training programmes are helping the England & Wales Cricket Board (ECB) to prepare their players to face the pressure of performing on the pitch, and were a key factor in the England Mens teams’ recent world cup success.

Publication date: 27 August 2019

Does social media influence your physical activity levels?

As concerns are being raised about how social media influences young people’s perceptions of their body image, sports scientists at Bangor University as asking whether and how social media affects our participation in physical exercise, and who and what are the motivators?

Surprisingly little research has been published on how social media affects participation in exercise, and yet there are numerous influencers, coaches and participants sharing their tips and triumphs to be found on various social media platforms. Could social media also be acting as a positive influencer, encouraging some to participate in physical exercise or to have a healthier body image?

Publication date: 20 August 2019