Rizalniyani Binti Abdul Razak
2nd year student of PhD in Management at BBS.
Academician at Faculty of Accountancy, University Teknologi MARA, Malaysia (2000 - 2012).
Consumer Psychology, Online Consumer Behaviour and Social Media studies.
To investigate the role of subjective norm (SN) in influencing consumers’ intentions and actual behaviours in the context of online purchase behaviour. To examine whether actual subjective norm (ASN) has direct effect on behaviour and/or moderate the relationship between intention and behaviour, particularly in an online context.
- MSc International Accounting, Universiti Utara Malaysia
- BA (Hons.) Accounting and Finance, Manchester Metropolitan University, UK