Rizalniyani Binti Abdul Razak

Email: abp344@bangor.ac.uk


2nd year student of PhD in Management at BBS.

Academician at Faculty of Accountancy, University Teknologi MARA, Malaysia (2000 - 2012).

Research Interests

Consumer Psychology, Online Consumer Behaviour and Social Media studies.

Current Research

To investigate the role of subjective norm (SN) in influencing consumers’ intentions and actual behaviours in the context of online purchase behaviour. To examine whether actual subjective norm (ASN) has direct effect on behaviour and/or moderate the relationship between intention and behaviour, particularly in an online context.


Dr Sara Parry
Professor Edward Shiu

Academic Qualifications

  • MSc International Accounting, Universiti Utara Malaysia
  • BA (Hons.) Accounting and Finance, Manchester Metropolitan University, UK