International Marketing 2022-23
Bangor Business School
Module - Semester 2
The content will cover the key concepts, theories and issues involved in international marketing including the influence of the macro-environment, on international marketing. Students will assess different market entry modes available to companies and consider the challenges surrounding the design of the international marketing mix for different international markets.
-threshold -Satisfactory Standard (D- to D+ / 40 - 49%) No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -High Standard (B- to B+ / 60-69%) Very good performance. Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -Excellent (A- to A* / 70+ %) An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-Average Standard (C- to C+ / 50 - 59 %) Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
- Analyse the factors influencing marketers in developing/implementing international marketing practice.
- Apply judgement and analytical skill to international marketing practice.
- Demonstrate an understanding of the theories and principles underlying international marketing.
- Evaluate professional/commercial and academic literature.
Report For a brand of your choice, you are to analyse and evaluate the implementation of its international marketing plan.
Exam 1 hour written examination consisting of either: multiple choice, OR a choice of essay questions 1 of which is to be answered - each essay question maybe divided into sub-questions with each sub-question commanding a number of marks.