Modules for course 8N60 | BA/BSMIE
BA Business Studies and Marketing (with International Exp)
This is a provisional list of modules to be offered on this course in the 2020–21 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the years: 2018–19; 2019–20.
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2416: Operations Strategy (10)
- ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20) - ASB-2521: Leadership and HRM (20)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2116: Consumer Behaviour (20)
- ASB-2521: Leadership and HRM
Optional Modules
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2112: Business Information Systems (10) (Semester 2) or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2) - ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites. QXS modules are for international students only.
Year 4 Modules
Compulsory Modules
Semester 1
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3104: Entrepreneurship Cap & Firm (10) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) - ASB-3114: e-Marketing (10)
Semester 2
- ASB-3009: Strategic Management (20)
- ASB-3119: Customer Insight Project (20)
- ASB-3532: Trends in Marketing (10)
Optional Modules
40 credits from:
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3204: Corporate Risk Management (10) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- Students may choose from the above list of modules subject to pre-requisites.