Modules for course 8N60 | BA/BSMIE
BA Business Studies and Marketing (with International Exp)

These are the modules currently offered on this course in the 2020–21 academic year.

You can also view the modules offered in the years: 2019–20.

Year 2 Modules
Year 4 Modules

Year 2 Modules

Compulsory Modules

Semester 1

ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20)
ASB-2416: Operations Strategy (10)
ASB-2517: Marketing Communication (20) or
ADB-2517: Cyfathrebu Marchnata (20)
ASB-2521: Leadership and HRM (20)

Semester 2

Optional Modules

30 credits from:

QXS-2001: Integrated English Skills 1 (10) (Semester 1)
QXS-2002: Integrated English Skills 2 (10) (Semester 2)
QXS-2003: Business English 1 (10) (Semester 1)
QXS-2004: Business English 2 (10) (Semester 2)
ASB-2112: Business Information Systems (10) (Semester 2) or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2)
ASB-2117: The Marketing of Services (10) (Semester 2)
ASB-2400: Law for Business (20) (Semester 1 + 2)
ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2)
ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2)
ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
Students may choose from the above list of modules subject to pre-requisites. QXS modules are for international students only.

Year 4 Modules

Compulsory Modules

Semester 1

ASB-3103: Marketing Strategy & Man. (10)
ASB-3104: Entrepreneurship Cap & Firm (10) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10)
ASB-3114: e-Marketing (10)

Semester 2

Optional Modules

40 credits from:

ASB-3122: Intl Business Competency (20) (Semester 1)
ASB-3400: Law for Business (20) (Semester 1 + 2)
ASB-3509: Corp. Social Responsibility (10) (Semester 2)
ASB-3530: Brand Management (10) (Semester 1)
Students may choose from the above list of modules subject to pre-requisites.