Modules for course 8N60 | BA/BSMIE
BA Business Studies and Marketing (with International Exp)
This is a provisional list of modules to be offered on this course in the 2019–20 academic year.
The list may not be complete, and the final course content may be different.
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20)
- ASB-2416: Operations Strategy (10) Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
- ASB-2517: Marketing Communication (20)
- ASB-2521: Leadership and HRM (20)
- ASB-2109: Marketing Research (10) The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol
- ASB-2116: Consumer Behaviour (20)
- ASB-2521: Leadership and HRM
30 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1) This course is only available to students whose native langauage is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video & audio recordings and authentic reading texts. The course places particular emphasis on Listening skills, Communication skills, Grammar and Idiomatic English. The six broad topics around which this language work takes place are Health, Homes, Travel, Culture, Work and People & Relationships. Handouts of materials are provided for students.
- QXS-2002: Integrated English Skills 2 (10) (Semester 2) This course is only available to students whose native language is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video tapes and authentic reading texts. The course places particular emphasis on Writing skills, Reading skills, Vocabulary development and Communicative grammar. The six broad topics around which this language work takes place are the Media, Learning & Teaching, Science & Technology, Entertainment, Crime & Punishment, and Stranger and Fiction. Handouts of materials are provided for students.
- QXS-2003: Business English 1 (10) (Semester 1) This course is only available to students whose native language is not English, who would like to improve their skills in Business English. (QXS2004 can be taken as a follow up course but is not a co-requisite). This single module course provides practice in the skills required to work or do business effectively in an English-speaking environment. International business interaction, customs and etiquette are covered as well as British business culture. Students also work on improving their presentation skills and gain confidence in telephoning in English. Business writing is an important element of the course including business letters, reports, memos, faxes and email. Studnets also work on improving their business vocabulary, in particular areas of international trade and the internet. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- QXS-2004: Business English 2 (10) (Semester 2) This course is only available to students whose native language is not English. (QXS2003 can be taken as a pre-course but is not a co-requisite). Ths course is recommended for all non-native speakers of English who would like to improve their skills in Business English. The single module course provides practive in the skills required to work or do business effectively in an English-speaking environment. This course focuses on cross-cultural issues, advertising, sales, marketing, interview skills and finding a job as well as job selection procedures. Report writing is also dealt with during this module. Writing, speaking and listening skills for business are an integral part of the course and the course also covers teamwork, travel and hospitality in addition to meeting and negotiation skills. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- ASB-2112: Business Information Systems (10) (Semester 2) Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2)Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
- ASB-2117: The Marketing of Services (10) (Semester 2)
- CCB-2202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 2) Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu gwahanol ddarnau yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaoedd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir gyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) Preparatory tutorials; Compilation of a CV; Job application letter writing; Ten days at a placement provider's workplace. Debriefing session.or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2)Tiwtorialau paratoadol; Llunio CV; Ysgrifennu llythyrau i wneud cais am swyddi; Deg diwrnod yng ngweithle darparwr lleoliad;
- ASB-2414: Management: Planning & Control (20) (Semester 1 + 2) The two principal tasks are as follows: 1) A crisis management scenario, completed over the course of a two-day field trip. You will respond to a series of simulated events that unfold over the course of a match day. 2) Development of a proposal for an affinity product partnership, linking the football club's brand to the marketing of another product.
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2) What is a corporation? The development and the role of corporate governance systems and codes; The importance of ownership in corporate governance; The role of the board in corporate governance; The performance and remuneration of senior management; The role of the professions in corporate governance; Current International issues of corporate governance and regulation; Why regulate? Institutions of regulation; Forms of economic regulation.
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2) Introduction: academics, top executives, consultants and management gurus; The power of ideas to explain organizational change; The diffusion of management ideas (business education, management consultants, knowledge management within the firm); Great contributors to management thinking (e.g. o Scientific organization of work: Taylor o The role of directors and entrepreneurs: Fayol o Managers in organizations: Drucker); Management gurus and their contributions to management (Presentations); Conclusion: What lies ahead?
- Students may choose from the above list of modules subject to pre-requisites. QXS modules are for international students only.
- ASB-3103: Marketing Strategy & Man. (10) Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
- ASB-3104: Entrepreneurship Cap & Firm (10) Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10)Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
- ASB-3114: e-Marketing (10) Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
- ASB-3009: Strategic Management (20)
- ASB-3119: Customer Insight Project (20)
- ASB-3532: Trends in Marketing (10) (10)
40 credits from:
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2) Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
- ASB-3122: Intl Business Competency (20) (Semester 1)
- CCB-3202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 2) Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu darnau gwahanol yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaeodd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir cyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn eu cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
- ASB-3204: Corporate Risk Management (10) (Semester 1) The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2) This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
- Students may choose from the above list of modules subject to pre-requisites.