Module ACB-2103:
Egwyddorion Marchnata
Module Facts
Run by Bangor Business School
10 Credits or 5 ECTS Credits
Semester 1
Organiser: Mr David James
Overall aims and purpose
Astudio’r cysyniad o gyflwyno gwerth i gwsmeriaid, a phwyso a mesur y penderfyniadau a’r dulliau sydd ar gael i sefydliadau i roi gwerth am arian. Archwilio'r farchnadle byd-eang ynghyd ag astudio’r dulliau marchnata amrywiol, gan gynnwys cynnyrch, brand, hyrwyddo a lleoliad. Archwilio'r sylw arbennig a roddir i farchnata gwasanaethau, yn ogystal ag ystyried moeseg mewn marchnata.
Course content
Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Moeseg marchnata Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
Learning outcomes
-
Defnyddio, a phwyso a mesur, cysyniadau a modelau marchnata gwahanol.
-
Darganfod a dadansoddi gwybodaeth am sefydliadau a’u hamgylchedd marchnata yn ogystal â’u gweithgareddau marchnata.
Assessment Methods
| Type | Name | Description | Weight |
|---|---|---|---|
| Aseiniad | 40 | ||
| Arholiad S1 2awr | 60 |
Teaching and Learning Strategy
| Hours | ||
|---|---|---|
Dwy ddarlith awr yr wythnos. |
Pre- and Co-requisite Modules
Pre-requisites:
Courses including this module
Compulsory in courses:
- NQ26: BA Astudiaethau Busnes a Chymraeg year 2 (BA/ABCH)
- N1R1: BA Bus Stud with French year 2 (BA/BSFR)
- N1R2: BA Business Studies with German year 2 (BA/BSGER)
- N1R3: BA Business Studies with Italian year 2 (BA/BSIT)
- NN15: BA Business Studies and Marketing year 2 (BA/BSM)
- 8N60: BA Business Studies and Marketing (with International Exp) year 2 (BA/BSMIE)
- N1R4: BA Business Studies with Spanish year 2 (BA/BSSP)
- NM11: BA Business and Law year 2 (BA/BUSALAW)
- N1T1: BA Business Studies and Chinese year 2 (BA/BUSCH)
- NM1B: BA Business and Law (4 year with Incorporated Foundation) year 2 (BA/BUSLAW1)
- N100: BA Business Studies year 2 (BA/BUSS)
- NR1C: BA Business Studies/French year 2 (BA/BUSSF)
- NR1F: BA Business Studies and German year 2 (BA/BUSSG)
- NR1H: BA Business Studies and Italian year 2 (BA/BUSSI)
- N102: BA Business Studies (with International Experience) year 2 (BA/BUSSIE)
- NR1K: BA Business Studies and Spanish year 2 (BA/BUSSS)
- R1NC: BA French with Business Studies year 2 (BA/FBS)
- R2NC: BA German with Business Studies year 2 (BA/GBS)
- N2N4: BA Management with Accounting year 2 (BA/MAF)
- N500: BA Marketing year 2 (BA/MK)
- N5R3: BA Marketing with Italian year 2 (BA/MKITAL)
- N5R1: BA Marketing with French year 2 (BA/MKTFR)
- NR51: BA Marketing and French (4 year) year 2 (BA/MKTFR#)
- N5R2: BA Marketing with German year 2 (BA/MKTGER)
- NR52: BA Marketing and German (4 year) year 2 (BA/MKTGER4)
- NR53: BA Marketing and Italian (4 year) year 2 (BA/MKTITAL)
- NR54: BA Marketing and Spanish (4 year) year 2 (BA/MKTSP)
- N5R4: BA Marketing with Spanish year 2 (BA/MKTSP#)
- R4N1: BA Spanish with Business Studies year 2 (BA/SPBS)
- L190: BSc Business Economics year 2 (BSC/BEC)
- L19B: BSc Business Economics (4 year with Incorporated Foundation) year 2 (BSC/BEC1)
- L191: BSc Business Economics with International Experience year 2 (BSC/BECIE)
- L192: BSc Business Economics (Bangor International College) year 2 (BSC/BICBE)
- N105: BSc Business Studies (Bangor International College) year 2 (BSC/BICBS)
- N106: BSc Business Stud & Finance (Bangor International College) year 2 (BSC/BICBSF)
- NN24: BSc Management with Account (Bangor International College) year 2 (BSC/BICMNA)
- N503: BSc Marketing (Bangor International College) year 2 (BSC/BICMRK)
- N101: BSc Business Studies year 2 (BSC/BS)
- N10B: BSc Business Studies (4 year with Incorporated Foundation) year 2 (BSC/BS1)
- NN1H: BSc Business Studies and Finance year 2 (BSC/BSFIN)
- NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 2 (BSC/BSFIN1)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 2 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 2 (BSC/BSMKT)
- NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 2 (BSC/BSMKT1)
- N501: BSc Marketing year 2 (BSC/MKT)
- N50B: BSc Marketing (4 year with Incorporated Foundation) year 2 (BSC/MKT1)
- N2NK: BSc Management with Accounting year 2 (BSC/MWACC)
- N2NL: BSc Management with Accounting (4 year with Incorp Found) year 2 (BSC/MWACC1)
- 2R87: BSc Psychology with Business year 2 (BSC/PWB)
- C82B: BSc Psychology with Business (4yr with Incorp Foundation) year 2 (BSC/PWB1)
- 2R88: BSc Psychology with Business with International Experience year 2 (BSC/PWBIE)
- M1N1: LLB Law with Business Studies year 2 (LLB/LBS)
- MN1B: LLB Law with Business (4year with Incorporated Foundation) year 2 (LLB/LBS1)
Optional in courses:
- N400: BA Accounting and Finance year 2 (BA/AF)
- N401: BA Accounting & Finance (with International Experience) year 2 (BA/AFIE)
- N322: BA Banking and Finance year (BA/BIF)
- NN4J: BSc Accounting and Finance (4 year with Incorp Found) year 2 (BSC/ACCF1)
- NN4H: BSc Accounting and Finance year 2 (BSC/ACCFIN)
- N402: BSc Accounting & Finance (with International Experience) year 2 (BSC/ACCFINIE)
- N406: BSc Accounting and Finance (Bangor International College) year 2 (BSC/BICAF)
- GN41: BSC Computer Science for Business year 2 (BSC/CSFB)
- GN4B: BSc Computer Science for Business (4 year with Incorp Found) year 2 (BSC/CSFB1)