Module ASB-2416:
Operations Strategy

Module Facts

Run by Bangor Business School

10 Credits or 5 ECTS Credits

Semester 1

Organiser: Prof Kostas Nikolopoulos

Overall aims and purpose

Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. This module aims to: 1. Critically evaluate the impact and role of Operations Strategy 2. Define the key dimensions of Competitiveness and how Operations Strategy can contribute Using case studies to equip students to evaluate, perform analysis of, and make proposals for the enhancement of overall Organisational Strategies and more specific for the Operations Strategy.

Course content

Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy

Assessment Criteria

threshold

• Knowledge of key areas/principles only; • Weaknesses in understanding of main areas; • Limited evidence of background study; • Answer only poorly focussed on question and with some irrelevant material and poor structure; • Arguments presented but lack coherence; • Several factual/computational errors; • No original interpretation; • Only major links between topics are described; • Limited problem solving; • Many weaknesses in presentation and accuracy;

good

• Understands most but not all; • Evidence of background study; • Focussed answer with good structure; • Arguments presented coherently; • Mostly free of factual/computational errors; • Some limited original interpretation; • Well known links between topics are described; • Problems addressed by existing methods/approaches; • Good presentation with accurate communication;

excellent

• Comprehensive knowledge; • Detailed understanding; • Extensive background study; • Highly focussed answer and well structured; • Logically presented and defended arguments; • No factual/computational errors; • Original interpretation; • New links between topics are developed; • New approach to a problem; • Excellent presentation with very accurate communication;

Learning outcomes

  1. Explain the contributions that operations strategy makes to, and the impacts it has on, organisations.
  2. Analyse supply chains in different business sectors.
  3. Discuss and debate issues associated with inventory control, material requirements planning, and scheduling especially at the strategic level.
  4. Undertake case study analysis .

Assessment Methods

Type Name Description Weight
Assignment 50
Examination S1 2hrs 50

Teaching and Learning Strategy

Hours
  The teaching and learning strategy for this module embraces two components: • Lectures, designed to provide introductions to key themes and knowledge. • Drop-in sessions to support case study analysis and the development of skills in business analysis Assessment and student centred learning are integral to the learning in the module.  

Courses including this module

Compulsory in courses:

Optional in courses: