Modules for course L191 | BSC/BECIE
BSc Business Economics with International Experience
These were the modules for this course in the 2018–19 academic year.
You can also view the modules offered in the years: 2019–20.
- ASB-1103: Intro to Business and Mgmt (10) • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflictor
ADB-1103: Busnes a Rheolaeth (10)• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
- ASB-1110: Mgmt & Financial Accounting (20) Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.or
ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20)Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
- ASB-1114: Business Analytics (20) or
ADB-1114: Dulliau Dadansoddi Busnes (20)
- ASB-1202: Financial Mrkts & Institutions (10) Motivation for the existence of financial markets and financial intermediaries; Main types of financial instruments, financial markets and financial intermediaries; Unique characteristics of banks and recent developments in the banking sector; Different concepts relating to market efficiency; Financial crises and contagion risk for the real economy; Regulation in the financial sector: motivation and recent developments; Theory of central banking: monetary policy, supervision and lender of last resort.or
ADB-1202: Marchnadoedd Sefyd Ariannol (10)Elfennau sy'n arwain at fodolaeth marchnadoedd ariannol a chyfryngwyr ariannol; Prif fathau o offer ariannol, marchnadoedd ariannol a chyfryngwyr ariannol. Nodweddion unigryw banciau a datblygiadau diweddar yn y sector bancio; Gwahanol gysyniadau'n ymwneud ag effeithiolrwydd y farchnad; Argyfyngau ariannol a risg i hynny ymledu i'r economi wirioneddol; Rheolaethau yn y sector ariannol: ysgogiad a datblygiadau diweddar; Theori bancio ganolog: polisi ariannol, goruchwyliaeth a benthyciwr pan fetho popeth arall.
- ASB-1300: CORE Economics (20) or
ACB-1300: Economeg CORE (20)
- ASB-1104: Introduction to Marketing (10) Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.or
ACB-1104: Cyflwyniad i Farchnata (10)Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
- ASB-1110: Mgmt & Financial Accounting Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.or
ACB-1110: Cyfrifeg Rheolaeth ac AriannolCyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
- ASB-1114: Business Analytics or
ADB-1114: Dulliau Dadansoddi Busnes
- ASB-1115: Financial Mathematics (10) or
ADB-1115: Mathemateg Cyllidol (10)
- ASB-1300: CORE Economics or
ACB-1300: Economeg CORE
20 credits from:
- QXS-1002: Vocabulary (10) (Semester 2) This course is only available to students whose native language is not English and who have not passed the Cambridge Advanced level examination.
- QXS-1003: Speaking and listening (10) (Semester 1) This course is only available to students whose native language is not English and who have not passed the Cambridge Advanced level examination. This is a single module, taught during the first term of the university year. The course is thematically organised around topics of general interest and wide academic application. Each unit comprises a video or audio tape and exercises and speaking activities based on it. The exercises used are approximately equivalent to Cambridge Advanced level, ALTE level 4, corresponding to 'Competent User' in the Council of Europe framework. Tapes and videos are at levels from Advanced to native speaker level to reflect the needs of students' other study at this university.
- QXS-1004: Grammar and Writing 1 (10) (Semester 1) This course is recommended for all non-native speakers of English who would like to improve their overall competence in communicative grammar and written English. QXS1005 can be taken as a follow-up course but is not a co-requisite. This single module course provides practice in the different areas of academic writing skills with emphasis on essay writing, editing, style, referencing and quotation. It also covers work-related skill sincluding preparing a CV. This course also provides practice and gives reinforcement in major grammar areas including tenses, conjunctions, articles, prepositions, phrasal verbs and passives. The module uses a communicative approach and by the end of the course, students would be expected to be approaching the level of ALTE level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- QXS-1005: Grammar and Writing 2 (10) (Semester 2) This course is only available to students whose native language is not English, who would like to improve their overall competence in communicative grammar and written English. QXS1004 can be taken as a pre-course but is not a co-requsite). This single module provides communicative grammar practice in the areas of conditional, modal verbs, subject/verb agreement, prepositions, phrasal verbs, gerunds and infinitives, relative clauses, expressions of probability and possibility, articles and tenses. The course also provides practive in different writing skills including business and personal letters, reports, book reviews, literature reviews and essays. The academic writing skills of re-writing, editing, quoting and referencing are also reinforced and set expressions in academic writing are also reviewed. The module uses a communicative approach and by the end of the course, students would be expected to be approaching the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- ASB-1400: Law for Business (20) (Semester 1 + 2)
- Uchod mae rhestr o fodiwlau sy’n nodweddiadol o'r rhai sy'n cael eu cymryd gan fyfyrwyr yr Ysgol Busnes. Os ydych chi eisiau cymryd modiwlau eraill, cysylltwch gyda’ch Ysgol Academaidd. Above is a list of suggested modules typically taken by Business School students. Please contact your Academic School if you wish to take alternative modules.
- ASB-2103: Principles of Marketing (10) The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.or
ACB-2103: Egwyddorion Marchnata (10)Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
- ASB-2104: Princ.of Organisation & Mgmt (10) Introduction to management and organisations; The 'big picture' external environmental context, PESTLE framework; Organisational structure; Influence of technology and work systems; Management strategy; Organisational culture; Organisational democracy, employee voice, teamwork; Employee motivation and work orientations; Conflict: competing frames of reference, conflict resolution, power and politics.
- ASB-2110: Statistical Methods (10) Constrained optimisation; Hypothesis tests; Type I and Type II errors; Level of significance; Correlation and causality; Linear Regression model; Ordinary Least Squares estimation; Testing the significance of a regression.or
ADB-2110: Dulliau Ystadegol (10)
- ASB-2307: Microeconomics (20) • Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.
- ASB-2320: Current Issues in Economics (20)
- ASB-2108: Probability and Optimisation (10) • Partial differentiation, and optimisation of functions of two variables; • Integration; • Probability distributions and random variables; • Measures of central tendency and dispersion, mean and variance; • Discrete random variables, the Binomial and Poisson distributions; • Continuous random variables, the Normal distribution, and statistical tables; • Populations and samples, estimators and estimates; • Confidence intervals.or
ADB-2108: Tebygolrwydd ac Optimeiddiaeth (10)
- ASB-2308: Macroeconomics (20) • The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.
- ASB-2320: Current Issues in Economics
20 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1) This course is only available to students whose native langauage is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video & audio recordings and authentic reading texts. The course places particular emphasis on Listening skills, Communication skills, Grammar and Idiomatic English. The six broad topics around which this language work takes place are Health, Homes, Travel, Culture, Work and People & Relationships. Handouts of materials are provided for students.
- QXS-2002: Integrated English Skills 2 (10) (Semester 2) This course is only available to students whose native language is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video tapes and authentic reading texts. The course places particular emphasis on Writing skills, Reading skills, Vocabulary development and Communicative grammar. The six broad topics around which this language work takes place are the Media, Learning & Teaching, Science & Technology, Entertainment, Crime & Punishment, and Stranger and Fiction. Handouts of materials are provided for students.
- QXS-2003: Business English 1 (10) (Semester 1) This course is only available to students whose native language is not English, who would like to improve their skills in Business English. (QXS2004 can be taken as a follow up course but is not a co-requisite). This single module course provides practice in the skills required to work or do business effectively in an English-speaking environment. International business interaction, customs and etiquette are covered as well as British business culture. Students also work on improving their presentation skills and gain confidence in telephoning in English. Business writing is an important element of the course including business letters, reports, memos, faxes and email. Studnets also work on improving their business vocabulary, in particular areas of international trade and the internet. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- QXS-2004: Business English 2 (10) (Semester 2) This course is only available to students whose native language is not English. (QXS2003 can be taken as a pre-course but is not a co-requisite). Ths course is recommended for all non-native speakers of English who would like to improve their skills in Business English. The single module course provides practive in the skills required to work or do business effectively in an English-speaking environment. This course focuses on cross-cultural issues, advertising, sales, marketing, interview skills and finding a job as well as job selection procedures. Report writing is also dealt with during this module. Writing, speaking and listening skills for business are an integral part of the course and the course also covers teamwork, travel and hospitality in addition to meeting and negotiation skills. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
- ASB-2107: Consumer Behaviour (10) (Semester 2) Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.
- ASB-2109: Marketing Research (10) (Semester 2) The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
- ASB-2112: Business Information Systems (10) (Semester 2) Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.or
ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2)Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
- ASB-2113: Marketing Communication (10) (Semester 1) Integrated marketing communication; Application of contemporary communication theory and research methods; Marketing communications strategies and planning; Advertising and media planning; Sales promotion and online marketing communication; Public relations and exhibitions; Packaging and field marketing; Implementation and evaluation of integrated marketing communications strategy.or
ACB-2113: Cyfathrebu Marchnata (10) (Semester 1)Cyfathrebu marchnata integredig; Defnyddio theori cyfathrebu a dulliau ymchwil cyfoes; Strategaethau a chynllunio dulliau o gyfathrebu marchnata; Hysbysebu a chynllunio yn y cyfryngau; Hyrwyddo gwerthiannau a chyfathrebu marchnata ar-lein; Cysylltiadau cyhoeddus ac arddangosfeydd; Gwerthu’n bersonol a marchnata uniongyrchol; Gweithredu a gwerthuso strategaeth cyfathrebu marchnata integredig.
- ASB-2115: OrgLearn&Innov in Knowledge Ec (10) (Semester 1) Module content will be research led and incorporate high quality historical and current research scholarship on a number of important theories and contemporary themes in organisational learning and knowledge management. The module is likely to incorporate the following topics: • Introduction to key terms including Learning and Knowledge • Historical/ theoretical overview of Individual Learning • Group, Collective and Social Learning • Organisational Learning and Learning Organisation • Knowledge Management, Knowledge Workers and the Knowledge Economy • Designing, Delivering and Evaluating Organisational Learning • The role of e-learning technologies and social media • The role of HRM in OL and KM • Future directions, challenges and opportunities • Personal Learning and Personal Knowledge Management
- ASB-2202: Finance (20) (Semester 1 + 2) Present value and the opportunity cost of capital; Net present value and alternative methods of investment appraisal; Project analysis; Financial planning, and analysing financial performance; Investment risk and return, and portfolio theory; The Capital Asset Pricing Model; Short-term and long-term financing; Capital structure, and market imperfections; Weighted average cost of capital; Dividend policy; Financial and real options.
- CCB-2202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 1) Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu gwahanol ddarnau yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaoedd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir gyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
- ASB-2217: Investment (10) (Semester 1) or
ADB-2217: Buddsoddiant (10) (Semester 1)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) Preparatory tutorials; Compilation of a CV; Job application letter writing; Ten days at a placement provider's workplace. Debriefing session.or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2)Tiwtorialau paratoadol; Llunio CV; Ysgrifennu llythyrau i wneud cais am swyddi; Deg diwrnod yng ngweithle darparwr lleoliad;
- ASB-2414: Management: Planning & Control (20) (Semester 1 + 2) The two principal tasks are as follows: 1) A crisis management scenario, completed over the course of a two-day field trip. You will respond to a series of simulated events that unfold over the course of a match day. 2) Development of a proposal for an affinity product partnership, linking the football club's brand to the marketing of another product.
- ASB-2415: Personal Finance (10) (Semester 2) The lecture programme will outline the principle areas of content with specific skills honed within seminars. The lecture programme will be introduced through considering the importance of personal finance education, the need for financial literacy and how this relates to the student and graduate experience. Following this introduction areas of income, expenditure and taxation are considered. The module also provides consideration as to the form and use of different financial services encountered in life including debt, pensions, insurance, savings and investments, Lastly there is also discussion of how to financial customers make decisions in financial services markets and can be prey and mislead by current sales techniques employed by the financial services industry.or
ADB-2415: Cyllid Personol (10) (Semester 2)
- ASB-2416: Operations Strategy (10) (Semester 1) Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
- ASB-2507: Management Accounting 1 & 2 (20) (Semester 1 + 2) Costings, budgets and pricing; Target costing, life-cycling costings, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advanced standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2) What is a corporation? The development and the role of corporate governance systems and codes; The importance of ownership in corporate governance; The role of the board in corporate governance; The performance and remuneration of senior management; The role of the professions in corporate governance; Current International issues of corporate governance and regulation; Why regulate? Institutions of regulation; Forms of economic regulation.
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2) Introduction: academics, top executives, consultants and management gurus; The power of ideas to explain organizational change; The diffusion of management ideas (business education, management consultants, knowledge management within the firm); Great contributors to management thinking (e.g. o Scientific organization of work: Taylor o The role of directors and entrepreneurs: Fayol o Managers in organizations: Drucker); Management gurus and their contributions to management (Presentations); Conclusion: What lies ahead?
- ASB-2515: Financial Accounting 1 (10) (Semester 1)
- ASB-2525: Bank Management (20) (Semester 1 + 2)
- QXS modules are only for students whose first language is not English or Welsh.
- ASB-3101: Human Resource Management (10) History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
- ASB-3313: Financial Economics (10)
- ASB-3317: Econometrics (20) 1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
- ASB-3514: Industrial Organisation (10) 1.Market structure. a. Static imperfect competition. b. Dynamic imperfect competition. 2. Sources of market power. a. Product differentiation. b. Advertising and marketing. c. Information and reputation. 3. Pricing strategy. a. Price discrimination. b. Intertemporal price discrimination. c. Bundling. 4. Competition and regulation. a. Mergers and acquisitions. b. Entry and exit.
- ASB-3206: Money and Banking (10) Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
- ASB-3301: Macroeconomics (10) Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
- ASB-3316: Applied Economics (20) • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories
30 credits from:
- ASB-3008: Financial Technology (10) (Semester 2)
- ASB-3102: International Business (10) (Semester 1) Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
- ASB-3103: Marketing Strategy & Man. (10) (Semester 1) Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
- ASB-3105: Business Planning (10) (Semester 2) Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
- ASB-3107: The Marketing of Services (10) (Semester 2) Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
- ASB-3108: Customer Insight Project (10) (Semester 2) Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
- ASB-3109: Strategic Management (10) (Semester 2) The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
- ASB-3112: Advertising Strategy (10) (Semester 1) Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.or
ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
- ASB-3114: e-Marketing (10) (Semester 1) Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2) Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
- CCB-3202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 2) Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu darnau gwahanol yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaeodd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir cyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn eu cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
- ASB-3204: Corporate Risk Management (10) (Semester 1) The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
- ASB-3210: Advanced Corporate Finance (20) (Semester 1 + 2) The module examines the theory and practice of corporate investment and financial decisions. Topics include: mean-variance analysis, option pricing, capital structure, dividend policy, efficient capital markets, agency theory, mergers and restructuring. Particular emphasis will be placed on topical areas within corporate governance and investments.
- ASB-3215: Adv Inv Theory & Practice (10) (Semester 2) Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
- ASB-3217: Investment (10) (Semester 1)
- ASB-3309: Behavioural Finance (10) (Semester 2) Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3500: Britain and the EU (10) (Semester 1) Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
- ASB-3509: Corp. Social Responsibility (10) (Semester 2) This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
- ASB-3513: Advanced Consumer Psychology (10) (Semester 2) Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour
- ASB-3525: Bank Management (20) (Semester 1 + 2)
- ASB-3527: Executive Compensation (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.