Modules for course N5R2 | BA/MKTGER
BA Marketing with German

These are the modules currently offered on this course in the 2019–20 academic year.

You can also view the modules offered in the years: 2018–19; 2020–21.

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Year 1 Modules

Compulsory Modules

Semester 1

Semester 2

40 credits from:

  • LZG-1001: Advanced German 1 (20) (Semester 1) Core
    This module has been designed in order to enable post 'A' level students to develop written communicative skills in German by extending linguistic competence acquired at 'A' level. It comprises a text-based class in which students have the opportunity to develop translation skills and paraphrasing techniques. Students also have the opportunity to revise and consolidate key areas of grammar in a second class which constitutes the grammatical spine of the module. The texts used in this module are chosen from a range of sources including the media and literary works in order to familiarise students with variations in tone and register. A thematic approach is used in the text-based class in order to enable students to gain an insight into particular German themes and issues while developing the various written communicative skills outlined. Set texts: Fehringer, Carol, German Grammar in Context: Analysis and Practice (London: Arnold, 2002) Zorach, Cecile, Charlotte Melin & Elizabeth A. Kautz, English Grammar for Students of German, 5th edn (USA: The Olivia and Hill Press, 2009) Stocker, Paul, Wort für Wort. A new advanced German vocabulary, 5th edn (London: Hodder & Stoughton, 2010) German-English dictionary: Oxford-Duden German Dictionary (Oxford) or Collins German Dictionary (Collins) German-German dictionary: (Wahrig, Langenscheidt or Duden)
  • LZG-1002: Advanced German 2 (20) (Semester 2) Core
    This topic-based module complements LZS1001 by developing proficiency in spoken German acquired at 'A' level. A range of audio and visual aids is used in each class in order to stimulate group discussions, debates and individual presentations on a particular theme. Aural skills are also developed through audio and video comprehension exercises. The purpose of this module is to enable students to defend themselves orally in a range of topics relating to contemporary life and society in the German-speaking world and to improve comprehension of different German accents Set Texts: Deutschland 09. 13 Kurzfilme zur Lage der Nation, dir. by Dani Levi, Fatih Akin et al. (piffl medien, 2009) Sven Regener, Herr Lehmann (Munich: Goldman, 2003) Herr Lehmann, dir. by Leander Haußmann (Universal, 2004) * The dictionaries and websites listed for LZG-LCG 1001 are also useful for students on this module. Other Learning Resources: Course Reader will be provided with extra materials needed for class Students registered for this module (and for LZG-LCG 1001) are expected to complete the School’s co-curricular Self-Study Portfolio which is available to download from the School’s website. This portfolio encourages students to read German-language newspapers and watch German TV and German films. They should also complete online grammar exercises and read one German-language novel per semester. Students should complete one portfolio for German per semester.
  • LZG-1003: German for Beginners I (20) (Semester 1) Core
    The module is devised to suit 'ab initio' and post-GCSE students of German and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary German culture and society Key Text Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
  • LZG-1004: German for Beginners II (20) (Semester 2) Core
    This module is aimed at all first year students who have completed German for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics Course book: Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
  • With A-Level German Select Advanced Without A-Level German Select Beginners

Optional Modules

20 credits from:

Year 2 Modules

Compulsory Modules

Semester 1

  • LZG-2040: Gegenwartssprache I (40) Core
    This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
  • ASB-2517: Marketing Communication (20) or
    ADB-2517: Cyfathrebu Marchnata (20)

Semester 2

  • LZG-2040: Gegenwartssprache I
    This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
  • ASB-2116: Consumer Behaviour (20)
  • ASB-2117: The Marketing of Services (10)

Optional Modules

30 credits from:

  • ASB-2109: Marketing Research (10) (Semester 2)
    The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
  • ASB-2111: Statistical Methods (20) (Semester 1 + 2) or
    ADB-2111: Dulliau Ystadegol (20) (Semester 1 + 2)
  • ASB-2112: Business Information Systems (10) (Semester 2)
    Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.
    or
    ADB-2112: Systemau Gwybodaeth Busnes (10) (Semester 2)
    Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
  • ASB-2416: Operations Strategy (10) (Semester 1)
    Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
  • Students may choose from the above list of modules subject to pre-requisites.

Year 4 Modules

Compulsory Modules

Semester 1

  • LZG-3030: Gegenwartssprache II (30) Core
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
  • ASB-3103: Marketing Strategy & Man. (10)
    Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
  • ASB-3114: e-Marketing (10)
    Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
  • ASB-3530: Brand Management (10)

Semester 2

  • LZG-3030: Gegenwartssprache II
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
  • ASB-3119: Customer Insight Project (20)
  • ASB-3439: International Marketing (10)

Optional Modules

20 credits from:

  • ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
    Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
    or
    ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
    Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
  • ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
    Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
  • ASB-3122: Intl Business Competency (20) (Semester 1)
  • ASB-3400: Law for Business (20) (Semester 1 + 2)
  • ASB-3509: Corp. Social Responsibility (10) (Semester 2)
    This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
  • ASB-3532: Trends in Marketing (10) (Semester 2)
  • Students may choose from the above list of modules subject to pre-requisites.

10 credits from:

  • LXE-3101: Approaching Translation (10) (Semester 2)
    This module aims to further develop and consolidate translation skills students have acquired in their language courses. By approaching translation as a process, it examines translation at different textual levels, from the lexico-grammatical level such as words and grammar, to the textual-pragmatic level such as cohesion, register and text types. It provides students with a framework to reflect on the translational difficulties in their chosen language pairs and explore strategies and their implications. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
    or
    LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)
    Bwriad y modiwl hwn yw datblygu ac atgyfnerthu ymhellach sgiliau cyfieithu a enillwyd gan fyfyrwyr yn eu cyrsiau iaith. Trwy ystyried cyfieithu fel proses, mae'n craffu ar gyfieithu ar wahanol lefelau testunol, o lefel geiriau a gramadeg, i'r lefel destunol a phragmataidd sy'n ystyried cydlyniad, cywair a mathau o destun. Mae'n rhoi fframwaith i'r myfyrwyr i ystyried yr anawsterau cyfieithu yn y parau iaith a ddewiswyd ganddynt ac i ymchwilio i strategaethau a'u goblygiadau. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
  • LXE-3102: Culture and the Body (10) (Semester 1)
  • LXE-3210: Press Dossier (10) (10) (Semester 1)
    This module provides students with the opportunity to examine a topical issue relevant to one or more countries/regions in which the target language is spoken. The chosen issue will be examined through the prism of the press and media, in order to develop an understanding not only of the specific issue in question, but also of the media landscape of the relevant society. The resulting dossier will comprise the analysis of contrasting media and press types in their coverage of the chosen topic, as well as an assessment of their importance in influencing public opinion. The dossier will be written in the target language, and should contain an appendix of materials which have been examined. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php