Modules for course NG10 | BA/BCIS
BA Business and Computer Information Systems
This is a provisional list of modules to be offered on this course in the 2019–20 academic year.
The list may not be complete, and the final course content may be different.
- ICP-3011: Computer & Network Security (10)
- ICP-3025: Apps Artificial Intelligence (10)
- ASB-3103: Marketing Strategy & Man. (10) Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
- ICP-3027: Databases - Design & Implement (10)
- ICP-3046: Web-Based Applications (10)
- IED-3064: Business Process Reengineering (10)
- ICP-3123: Internet Tech for E-Commerce (10)
20 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
- ASB-3114: e-Marketing (10) (Semester 1) Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
- ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2) Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
- ASB-3201: International Banking (10) (Semester 1) Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
- ASB-3204: Corporate Risk Management (10) (Semester 1) The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
- ASB-3208: Financial Statement Analysis (10) (Semester 2) Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
- ASB-3210: Advanced Corporate Finance (20) (Semester 1 + 2) The module examines the theory and practice of corporate investment and financial decisions. Topics include: mean-variance analysis, option pricing, capital structure, dividend policy, efficient capital markets, agency theory, mergers and restructuring. Particular emphasis will be placed on topical areas within corporate governance and investments.
- ASB-3214: Auditing (20) (Semester 1 + 2) Theoretical, regulatory and ethical background to both internal and external auditing; Risk assessment in the context of internal and external audit; The audit planning process; Gathering of audit evidence; Contents of audit reports; International procedural and ethical standards.
- ASB-3215: Portfolio Management (10) (Semester 2) Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
- ASB-3217: Investment (10) (Semester 1)
- ASB-3301: Macroeconomics (10) (Semester 2) Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
- ASB-3309: Behavioural Finance (10) (Semester 2) Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
- ASB-3316: Applied Economics (20) (Semester 2) • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories
- ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-3507: Advanced Management Accounting (20) (Semester 1 + 2) Costings, budgets and pricing; Target costing, life-cycle costing, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advances standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
- ASB-3509: Corp. Social Responsibility (10) (Semester 2) This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
- Any BBS year 3 module not listed as compulsory for your degree programme, subject to pre-requisites and EXCLUDING ASB-3111, ASB-3313, ASB-3317 & ASB-3412.