Modules for course GN4B | BSC/CSFB1
BSc Computer Science for Business (4 year with Incorp Found)

This is a provisional list of modules to be offered on this course in the 2019–20 academic year.

The list may not be complete, and the final course content may be different.

You can also view the modules offered in the years: 2017–18; 2018–19.

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Year 1 Modules

Compulsory Modules

Semester 1

Semester 2

Optional Modules

40 credits from:

  • ASB-1103: Intro to Business and Mgmt (10) (Semester 1)
    • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
    or
    ADB-1103: Busnes a Rheolaeth (10) (Semester 1)
    • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
  • ASB-1104: Introduction to Marketing (10) (Semester 2)
    Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
    or
    ACB-1104: Cyflwyniad i Farchnata (10) (Semester 2)
    Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
  • ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2)
    Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
    or
    ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2)
    Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
  • ASB-1300: CORE Economics (20) (Semester 1 + 2) or
    ACB-1300: Economeg CORE (20) (Semester 1 + 2)

Year 2 Modules

Compulsory Modules

Semester 1

  • ICP-2005: Graphics & Web Design (10)
  • ICP-2150: Advanced Java Programming (10)
  • ICP-2302: Software Hut (20)
    Aims:To enable students to develop their professional skills, work as part of a group and deepen their understanding of software specification, design, development and implementation processes in modifying existing systems with a change in requirements. To facilitate understanding of component based systems. Learning Goals: To provide a student with the opportunity to: 1. Undertaks a collaborative software development project under group supervision, using a legacy application (possibly from first software hut module) 2. Enhance and extend skills in finding and critically evaluating technical literature 3. Develop and demonstrate skills in progress reporting and project planning to meet deadlines 4. Deepen their knowledge of project-specific software techniques and collaborative software development methodologies, and 5. explore the ideas behind component based systems and COTS (Components Off the Shelf) 6. Understand the need for software engineering approaches by analysing, modifying or maintaining an existing system, not developed by themselves 7. Apply approaches (tools/techniques) for development of component based systems 8. Practice and develop their ability to convey technical information both orally and in written form. Syllabus: Dependent upon specific project allocated

Semester 2

  • ICP-2027: Data Structures and Algorithms (10)
    To enable the student to appreciate the importance of appropriately selected data structures describe and contrast selected data structures illustrate and justify optimal data structures to execute selected algorithms design, document and implement selected data structures and algorithms work with colleagues to produce a reasoned argument presented in the form of a written report.
  • ICP-2037: Databases - Design & Implement (10)
  • ICP-2152: Java Technologies (10)
  • ICP-2225: Knowledge Manag & Info Retriev (10)
  • ICP-2302: Software Hut
    Aims:To enable students to develop their professional skills, work as part of a group and deepen their understanding of software specification, design, development and implementation processes in modifying existing systems with a change in requirements. To facilitate understanding of component based systems. Learning Goals: To provide a student with the opportunity to: 1. Undertaks a collaborative software development project under group supervision, using a legacy application (possibly from first software hut module) 2. Enhance and extend skills in finding and critically evaluating technical literature 3. Develop and demonstrate skills in progress reporting and project planning to meet deadlines 4. Deepen their knowledge of project-specific software techniques and collaborative software development methodologies, and 5. explore the ideas behind component based systems and COTS (Components Off the Shelf) 6. Understand the need for software engineering approaches by analysing, modifying or maintaining an existing system, not developed by themselves 7. Apply approaches (tools/techniques) for development of component based systems 8. Practice and develop their ability to convey technical information both orally and in written form. Syllabus: Dependent upon specific project allocated

Optional Modules

20 credits from:

  • ASB-2103: Principles of Marketing (10) (Semester 1)
    The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.
    or
    ACB-2103: Egwyddorion Marchnata (10) (Semester 1)
    Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
  • ASB-2104: Princ.of Organisation & Mgmt (10) (Semester 1)
    Introduction to management and organisations; The 'big picture' external environmental context, PESTLE framework; Organisational structure; Influence of technology and work systems; Management strategy; Organisational culture; Organisational democracy, employee voice, teamwork; Employee motivation and work orientations; Conflict: competing frames of reference, conflict resolution, power and politics.
  • ASB-2108: Probability and Optimisation (10) (Semester 2)
    • Partial differentiation, and optimisation of functions of two variables; • Integration; • Probability distributions and random variables; • Measures of central tendency and dispersion, mean and variance; • Discrete random variables, the Binomial and Poisson distributions; • Continuous random variables, the Normal distribution, and statistical tables; • Populations and samples, estimators and estimates; • Confidence intervals.
    or
    ADB-2108: Tebygolrwydd ac Optimeiddiaeth (10) (Semester 2)

20 credits from:

  • ASB-2107: Consumer Behaviour (10) (Semester 2)
    Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.
  • ASB-2109: Marketing Research (10) (Semester 2)
    The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
  • ASB-2110: Statistical Methods (10) (Semester 1)
    Constrained optimisation; Hypothesis tests; Type I and Type II errors; Level of significance; Correlation and causality; Linear Regression model; Ordinary Least Squares estimation; Testing the significance of a regression.
    or
    ADB-2110: Dulliau Ystadegol (10) (Semester 1)
  • ASB-2305: Economics for Managers (10) (Semester 2)
    Part 1: Nature of Markets Part 2 :Production and Cost Part 3: Market Structure and Simple Pricing Strategies Part 4: Sophisticated Market Pricing Part 5: The Strategic World of Managers Part 6 : Government action and Managerial Behavior
    or
    ACB-2305: Economeg i Reolwyr (10) (Semester 2)

Year 3 Modules

Compulsory Modules

Semester 1

Semester 2

Optional Modules

40 credits from:

  • ASB-3102: International Business (10) (Semester 1)
    Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
  • ASB-3103: Marketing Strategy & Man. (10) (Semester 1)
    Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
  • ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
    Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
    or
    ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
    Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
  • ASB-3109: Strategic Management (10) (Semester 2)
    The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
  • ASB-3313: Financial Economics (10) (Semester 1)