Modules for course L1T1 | BA/ECCH
BA Economics and Chinese

These were the modules for this course in the 2017–18 academic year.

You can also view the modules offered in the years: 2018–19; 2019–20.

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Year 1 Modules

Compulsory Modules

Semester 1

  • LZC-1003: Chinese for Beginners 1 (20) Core
  • LXC-1100: Intro. to Chinese Studies (20) Core
  • ASB-1101: Quantitative Methods (20)
    Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
    or
    ADB-1101: Dulliau Meintiol (20)
    • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
  • ASB-1300: CORE Economics (20) or
    ACB-1300: Economeg CORE (20)

Semester 2

  • LZC-1004: Chinese for Beginners 2 (20) Core
  • LXC-1100: Intro. to Chinese Studies
  • ASB-1101: Quantitative Methods
    Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
    or
    ADB-1101: Dulliau Meintiol
    • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
  • ASB-1300: CORE Economics or
    ACB-1300: Economeg CORE

Optional Modules

20 credits from:

  • ASB-1103: Intro to Business and Mgmt (10) (Semester 1)
    • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
    or
    ADB-1103: Busnes a Rheolaeth (10) (Semester 1)
    • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
  • ASB-1104: Introduction to Marketing (10) (Semester 2)
    Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
    or
    ACB-1104: Cyflwyniad i Farchnata (10) (Semester 2)
    Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
  • ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2)
    Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
    or
    ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2)
    Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
  • ASB-1200: Business Study Skills (10) (Semester 1)
    Writing academic essays and reports; Referencing and bibliographies; Sourcing information using libraries, databases and the web; Basic statistics and presentation of data; Internet, email and Blackboard; Word processing using MS Word; Spreadsheets using MS Excel; Presentations using MS PowerPoint; Communication and presentation skills; Career and employability awareness.
    or
    ACB-1200: Sgiliau Astudio Busnes (10) (Semester 1)
    Ysgrifennu traethodau ac adroddiadau academaidd; Cyfeirnodau a llyfryddiaethau; Dod o hyd i wybodaeth gan ddefnyddio llyfrgelloedd, cronfeydd data a’r we; Ystadegau sylfaenol a chyflwyno data; Rhyngrwyd, e-bost a Blackboard; Prosesu geiriau gydag MS Word; Taenlenni gydag MS Excel; Cyflwyniadau gydag MS PowerPoint; Sgiliau cyfathrebu a chyflwyno; Ymwybyddiaeth o yrfaoedd a chyflogadwyedd.
  • ASB-1202: Financial Mrkts & Institutions (10) (Semester 2)
    Motivation for the existence of financial markets and financial intermediaries; Main types of financial instruments, financial markets and financial intermediaries; Unique characteristics of banks and recent developments in the banking sector; Different concepts relating to market efficiency; Financial crises and contagion risk for the real economy; Regulation in the financial sector: motivation and recent developments; Theory of central banking: monetary policy, supervision and lender of last resort.
    or
    ADB-1202: Marchnadoedd Sefyd Ariannol (10) (Semester 2)
    Elfennau sy'n arwain at fodolaeth marchnadoedd ariannol a chyfryngwyr ariannol; Prif fathau o offer ariannol, marchnadoedd ariannol a chyfryngwyr ariannol. Nodweddion unigryw banciau a datblygiadau diweddar yn y sector bancio; Gwahanol gysyniadau'n ymwneud ag effeithiolrwydd y farchnad; Argyfyngau ariannol a risg i hynny ymledu i'r economi wirioneddol; Rheolaethau yn y sector ariannol: ysgogiad a datblygiadau diweddar; Theori bancio ganolog: polisi ariannol, goruchwyliaeth a benthyciwr pan fetho popeth arall.
  • ASB-1400: Law for Business (20) (Semester 1 + 2)

Year 2 Modules

Compulsory Modules

Semester 1

  • LZC-2040: Chinese Language Skills (40) Core
  • ASB-2108: Probability and Optimisation (10)
    • Partial differentiation, and optimisation of functions of two variables; • Integration; • Probability distributions and random variables; • Measures of central tendency and dispersion, mean and variance; • Discrete random variables, the Binomial and Poisson distributions; • Continuous random variables, the Normal distribution, and statistical tables; • Populations and samples, estimators and estimates; • Confidence intervals.
    or
    ADB-2108: Tebygolrwydd ac Optimeiddiaeth (10)
  • LXC-2200: Contemporary Chinese Studies (20) Core
  • ASB-2307: Microeconomics (20)
    • Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.

Semester 2

  • LZC-2040: Chinese Language Skills
  • ASB-2110: Statistical Methods (10)
    Constrained optimisation; Hypothesis tests; Type I and Type II errors; Level of significance; Correlation and causality; Linear Regression model; Ordinary Least Squares estimation; Testing the significance of a regression.
    or
    ADB-2110: Dulliau Ystadegol (10)
  • LXC-2200: Contemporary Chinese Studies
  • ASB-2308: Macroeconomics (20)
    • The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.

Year 4 Modules

Compulsory Modules

Semester 1

  • ASB-3313: Financial Economics (10)
  • ASB-3514: Industrial Organisation (10)
    1.Market structure. a. Static imperfect competition. b. Dynamic imperfect competition. 2. Sources of market power. a. Product differentiation. b. Advertising and marketing. c. Information and reputation. 3. Pricing strategy. a. Price discrimination. b. Intertemporal price discrimination. c. Bundling. 4. Competition and regulation. a. Mergers and acquisitions. b. Entry and exit.

Semester 2

  • ASB-3301: Macroeconomics (10)
    Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
  • ASB-3316: Applied Economics (20)
    • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories

Optional Modules

10 credits from:

  • ASB-3101: Human Resource Management (10) (Semester 1)
    History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
  • ASB-3102: International Business (10) (Semester 1)
    Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
  • ASB-3103: Marketing Strategy & Man. (10) (Semester 1)
    Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
  • ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
    Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
    or
    ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
    Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
  • ASB-3105: Business Planning (10) (Semester 2)
    Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
  • ASB-3107: The Marketing of Services (10) (Semester 2)
    Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
  • ASB-3108: Customer Insight Project (10) (Semester 2)
    Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
  • ASB-3109: Strategic Management (10) (Semester 2)
    The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
  • ASB-3111: Operations Management (10) (Semester 2)
    Introduction to operation management: OM jobs, processes and techniques; Service and product design; Quality management: defining quality, total quality management (schools and tools); Process and capacity design: process strategies, process analysis tools, process and technology, process reenineering, capacity planning, resource allocation; Location strategies: location evaluation; Layout design: layout options, layout in specific contexts (e.g warehouse, retailing); Human resources and job design: human resources strategy, job design, labour planning; change and development; Supply chain management: supply chain strategies and structures, vendor selection; Inventory control and material requirements planning: inventory models and tools; Scheduling: long and short term, Just-in-time systems, lean production.
  • ASB-3112: Advertising Strategy (10) (Semester 1)
    Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
    or
    ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
    Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
  • ASB-3114: e-Marketing (10) (Semester 1)
    Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
  • ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
    Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
  • ASB-3201: International Banking (10) (Semester 1)
    Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
  • ASB-3204: Corporate Risk Management (10) (Semester 1)
    The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
  • ASB-3206: Money and Banking (10) (Semester 2)
    Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
  • ASB-3208: Financial Statement Analysis (10) (Semester 2)
    Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
  • ASB-3215: Adv Inv Theory & Practice (10) (Semester 2)
    Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
  • ASB-3217: Investment (10) (Semester 1)
  • ASB-3301: Macroeconomics (10) (Semester 2)
    Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
  • ASB-3309: Behavioural Finance (10) (Semester 2)
    Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
  • ASB-3317: Econometrics (20) (Semester 1)
    1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
  • ASB-3500: Britain and the EU (10) (Semester 1)
    Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
  • ASB-3501: Comparative Public Admin (10) (Semester 2)
    Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
  • ASB-3509: Corp. Social Responsibility (10) (Semester 2)
    This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
  • ASB-3512: Investment Banking (10) (Semester 2)
    Introduction in investment banking; Underwriting; The tools of valuation; Mergers and acquisitions; Deal making with difference of opinion; Private equity and LBO; Asset restructuring; Introduction to investment funds; Trading; Investment banking: recent studies.
  • ASB-3513: Advanced Consumer Psychology (10) (Semester 2)
    Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour