# Modules for course LR12 | BA/GECBA German/Economics

These were the modules for this course in the 2017–18 academic year.

You can also view the modules offered in the years: 2018–19; 2019–20.

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### Compulsory Modules

#### Semester 1

• ASB-1101: Quantitative Methods (20)
Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
or
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1300: CORE Economics (20) or
ACB-1300: Economeg CORE (20)

#### Semester 2

• ASB-1101: Quantitative Methods
Manipulation of algebraic expressions and the solution of equations; Simultaneous linear equations, quadratic equations, and economics applications; Descriptive statistics: measures of location and dispersion; Measuring uncertainty using probability; Gradients, rates of change, rules of differentiation; Marginal functions and elasticities, maximisation of a function of one variable, profit maximisation; Functions of two variables, joint production; Financial mathematics: compound interest and discounting, net present value and investment appraisal.
or
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1300: CORE Economics or
ACB-1300: Economeg CORE

#### 40 credits from:

• LZG-1001: German Language Skills (20) (Semester 1 + 2) Core
This module has been designed in order to enable post 'A' level students to develop written communicative skills in German by extending linguistic competence acquired at 'A' level. It comprises a text-based class in which students have the opportunity to develop translation skills and paraphrasing techniques. Students also have the opportunity to revise and consolidate key areas of grammar in a second class which constitutes the grammatical spine of the module. The texts used in this module are chosen from a range of sources including the media and literary works in order to familiarise students with variations in tone and register. A thematic approach is used in the text-based class in order to enable students to gain an insight into particular German themes and issues while developing the various written communicative skills outlined. Set texts: Fehringer, Carol, German Grammar in Context: Analysis and Practice (London: Arnold, 2002) Zorach, Cecile, Charlotte Melin & Elizabeth A. Kautz, English Grammar for Students of German, 5th edn (USA: The Olivia and Hill Press, 2009) Stocker, Paul, Wort für Wort. A new advanced German vocabulary, 5th edn (London: Hodder & Stoughton, 2010) German-English dictionary: Oxford-Duden German Dictionary (Oxford) or Collins German Dictionary (Collins) German-German dictionary: (Wahrig, Langenscheidt or Duden)
• LZG-1002: Advanced German 2 (20) (Semester 1 + 2) Core
This topic-based module complements LZS1001 by developing proficiency in spoken German acquired at 'A' level. A range of audio and visual aids is used in each class in order to stimulate group discussions, debates and individual presentations on a particular theme. Aural skills are also developed through audio and video comprehension exercises. The purpose of this module is to enable students to defend themselves orally in a range of topics relating to contemporary life and society in the German-speaking world and to improve comprehension of different German accents Set Texts: Deutschland 09. 13 Kurzfilme zur Lage der Nation, dir. by Dani Levi, Fatih Akin et al. (piffl medien, 2009) Sven Regener, Herr Lehmann (Munich: Goldman, 2003) Herr Lehmann, dir. by Leander Haußmann (Universal, 2004) * The dictionaries and websites listed for LZG-LCG 1001 are also useful for students on this module. Other Learning Resources: Course Reader will be provided with extra materials needed for class Students registered for this module (and for LZG-LCG 1001) are expected to complete the School’s co-curricular Self-Study Portfolio which is available to download from the School’s website. This portfolio encourages students to read German-language newspapers and watch German TV and German films. They should also complete online grammar exercises and read one German-language novel per semester. Students should complete one portfolio for German per semester.
• LZG-1003: German for Beginners I (20) (Semester 1) Core
The module is devised to suit 'ab initio' and post-GCSE students of German and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary German culture and society Key Text Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
• LZG-1004: German for Beginners II (20) (Semester 2) Core
This module is aimed at all first year students who have completed German for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics Course book: Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
• Students with A level German must take LZG-1001 and LZG-1002 . Students without A level German must take LZG-1003 and LZG-1004.

### Optional Modules

#### 20 credits from:

• ASB-1103: Intro to Business and Mgmt (10) (Semester 1)
• Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
or
ADB-1103: Busnes a Rheolaeth (10) (Semester 1)
• Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1104: Introduction to Marketing (10) (Semester 2)
Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
or
ACB-1104: Cyflwyniad i Farchnata (10) (Semester 2)
Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
• ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2)
Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
or
ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2)
• ASB-1200: Business Study Skills (10) (Semester 1)
Writing academic essays and reports; Referencing and bibliographies; Sourcing information using libraries, databases and the web; Basic statistics and presentation of data; Internet, email and Blackboard; Word processing using MS Word; Spreadsheets using MS Excel; Presentations using MS PowerPoint; Communication and presentation skills; Career and employability awareness.
or
ACB-1200: Sgiliau Astudio Busnes (10) (Semester 1)
Ysgrifennu traethodau ac adroddiadau academaidd; Cyfeirnodau a llyfryddiaethau; Dod o hyd i wybodaeth gan ddefnyddio llyfrgelloedd, cronfeydd data a’r we; Ystadegau sylfaenol a chyflwyno data; Rhyngrwyd, e-bost a Blackboard; Prosesu geiriau gydag MS Word; Taenlenni gydag MS Excel; Cyflwyniadau gydag MS PowerPoint; Sgiliau cyfathrebu a chyflwyno; Ymwybyddiaeth o yrfaoedd a chyflogadwyedd.
• ASB-1202: Financial Mrkts & Institutions (10) (Semester 2)
Motivation for the existence of financial markets and financial intermediaries; Main types of financial instruments, financial markets and financial intermediaries; Unique characteristics of banks and recent developments in the banking sector; Different concepts relating to market efficiency; Financial crises and contagion risk for the real economy; Regulation in the financial sector: motivation and recent developments; Theory of central banking: monetary policy, supervision and lender of last resort.
or
Elfennau sy'n arwain at fodolaeth marchnadoedd ariannol a chyfryngwyr ariannol; Prif fathau o offer ariannol, marchnadoedd ariannol a chyfryngwyr ariannol. Nodweddion unigryw banciau a datblygiadau diweddar yn y sector bancio; Gwahanol gysyniadau'n ymwneud ag effeithiolrwydd y farchnad; Argyfyngau ariannol a risg i hynny ymledu i'r economi wirioneddol; Rheolaethau yn y sector ariannol: ysgogiad a datblygiadau diweddar; Theori bancio ganolog: polisi ariannol, goruchwyliaeth a benthyciwr pan fetho popeth arall.
• ASB-1400: Law for Business (20) (Semester 1 + 2)

#### 20 credits from:

• LZF-1003: French for Beginners I (20) (Semester 1)
The module is devised to suit 'ab initio' and post-GCSE students of French and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary French culture and society. Key texts: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
or
LCF-1003: Ffrangeg i Ddechreuwyr I (20) (Semester 1)
Mae'r modiwl hwn yn addas ar gyfer dechreuwyr a myfyrwyr sydd wedi astudio Ffrangeg at TGAU. Mae'n canolbwyntio ar ddatblygu sgiliau llafar, gwrando ac ysgrifennu. Mae'r modiwl yn cynnwys cyflwyniad ac adolygu (yn achos rhai sydd eisoes wedi gwneud TGAU) y rhannau allweddol o ramadeg (yr amser presennol a'r gorffennol, y dyfodol a'r amodol, enwau, ansoddeiriau, arddodiaid). Bydd y myfyrwyr yn dysgu geirfa gyffredinol a'r ymadroddion allweddol sy'n ymwneud â'r hunan, y teulu, gweithgareddau bob-dydd, diddordebau, yr hyn maent yn ei hoffi/gasáu, a hynny yn rhannol trwy sefyllfaoedd chwarae rôl. Gan ddefnyddio'r cymhorthion sain/gweledol priodol, bydd y myfyrwyr yn cael eu cyflwyno i'r diwylliant a'r gymdeithas Ffrengig heddiw. Key texts The following textbooks are used: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
• LZI-1003: Italian for Beginners I (20) (Semester 1)
This is a module running in semester 1 aimed at absolute beginners. This module intends to make students become familiar with the basic structures of the language in order to enable them to express themselves, both orally and in writing, on very simple topics related to everyday life situations. The textbook adopted for this course is 'Spazio Italia 1' (Loescher Editore). This particular text has been selected for its communicative approach to language teaching which, in conjunction with a more traditional approach to grammar, allows students to speed up their progress in all the four essential language learning skills of speaking, reading, listening and writing. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
• LZS-1003: Spanish Begin./Intermed. 1 (20) (Semester 1)
This module is aimed at ab initio and post GCSE students of Spanish and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to (and in the case of those with GCSE knowledge of the language), a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions) and general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes and role-play situations. Through selected audio/visual aids, students will also be introduced to Spanish culture and society. Textbook: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
or
LCS-1003: Sbaeneg i Ddechreuwyr 1 (20) (Semester 1)
Mae'r modiwl hwn wedi ei anelu at ddechreuwyr a myfyrwyr sydd wedi astudio TGAU Sbaeneg ac mae'n canolbwyntio ar ddatblygu sgiliau cyfathrebu llafar, clywedol ac ysgrifenedig sylfaenol. Mae'r modiwl yn cynnwys cyflwyniad ac (yn achos myfyrwyr sydd wedi astudio TGAU Sbaeneg) adolygiad o elfennau gramadegol allweddol (yr amser presennol a'r gorffennol, y dyfodol a'r amodol, enwau, ansoddeiriau, arddodiaid) a geirfa ac ymadroddion cyffredin sy'n ymwneud â'r hunan, y teulu, bywyd pob dydd, hobïau, hoff bethau a chas bethau a chwarae rôl. Trwy gymhorthion clywedol/gweledol cyflwynir myfyrwyr hefyd i ddiwylliant a chymdeithas Sbaenaidd. Llyfr cwrs: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
• LZF-1004: French for Beginners II (20) (Semester 2)
This module is aimed at all first year students who have completed French for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Key texts: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
or
LCF-1004: Ffrangeg i Ddechreuwyr II (20) (Semester 2)
Bydd y modiwl hwn, a gynhelir yn yr ail semester, yn cynnwys pedair awr o oriau cyswllt yr wythnos. Mae wedi ei anelu at fyfyrwyr yn y flwyddyn gyntaf sydd wedi cwblhau Ffrangeg i Ddechreuwyr 1 a Myfyrwyr Canolradd 1. Nod y modiwl yw datblygu'r sgiliau sylfaenol mewn siarad, gwrando ac ysgrifennu a gafwyd yn semester 1 er mwyn dod â hwy i'r lefel hyfedredd sy'n cyfateb i Lefel A. Bydd y myfyrwyr yn defnyddio'r egwyddorion gramadeg a ddysgwyd yn semester 1 wrth ysgrifennu darnau mwy estynedig, gan ganolbwyntio ar gystrawennau mwy cymhleth (Y Goddefol, y Dibynnol a'r Gorchmynnol). O ran datblygu sgiliau llafar, bydd y myfyrwyr yn trafod mwy yn yr iaith darged. Caiff sgiliau gwrando eu datblygu hefyd trwy ymarferion tâp sain a fideo. Key texts The following textbooks are used: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
• LZI-1004: Italian for Beginners II (20) (Semester 2)
This module is aimed at all first year students who have completed Italian for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
• LZS-1004: Spanish Begin./Intermed. 2 (20) (Semester 2)
This module is aimed at all first year students who have completed Spanish for Beginners and Intermediate Students 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Textbook: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
• QXL-1112: Language and Culture (20) (Semester 2)
1. the relationship between language, culture and thought processes, 2. the relationship between language and identity, 3. the structures of bilingual societies, 4. the different manifestations of multilingualism, particularly in relation to the concepts of bilingualism and diglossia, 5. the cultural, political, and anthropological issues surrounding minority languages & language policy.
• LXE-1600: Cultures in Context (20) (Semester 2)
• LXE-1700: History in Context (20) (Semester 1)
• Students with A-Levels in any of the above languages must take the intermediate options, e.g. LZ..1001/1002 (if language modules are chosen)

### Compulsory Modules

#### Semester 1

• LZG-2040: Gegenwartssprache I (40) Core
This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
• ASB-2108: Probability and Optimisation (10)
• Partial differentiation, and optimisation of functions of two variables; • Integration; • Probability distributions and random variables; • Measures of central tendency and dispersion, mean and variance; • Discrete random variables, the Binomial and Poisson distributions; • Continuous random variables, the Normal distribution, and statistical tables; • Populations and samples, estimators and estimates; • Confidence intervals.
or
• ASB-2307: Microeconomics (20)
• Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.

#### Semester 2

• LZG-2040: Gegenwartssprache I
This module deepens students' command of the written language through translation, text and essay work. Emphasis will be placed on a secure grasp of structures and sensitivity to register. Oral proficiency will be fostered through discussions of contemporary issues in the German-speaking world with students' presentations on various topics. In order to prepare students for their year abroad, key topics will be covered including aspects of business German, the press and media, university life in Germany and Austria, and general 'Landeskunde'. Students will also be required to read and review two short novels in order to expand their vocabulary and improve their grasp of grammatical structures.
• ASB-2110: Statistical Methods (10)
Constrained optimisation; Hypothesis tests; Type I and Type II errors; Level of significance; Correlation and causality; Linear Regression model; Ordinary Least Squares estimation; Testing the significance of a regression.
or
• ASB-2308: Macroeconomics (20)
• The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.

### Optional Modules

#### 20 credits from:

• LXG-2008: The German Film (20) (Semester 1)
This module will examine a selection of nine German films reflecting key themes in German cinema, from its beginnings to the present day. Students will be provided with an introduction to the history of German cinema, and will develop a detailed knowledge of the films examined both as historical documents and as cinematic texts. Whilst certain attention will be paid to cinematographic devices and the different movements associated with German cinema, the module will also explore the chosen films in a far wider context, examining the social and historical events surrounding the creation of the films, thus broadening students' knowledge of German history and culture. Primary Sources: Films: Das Cabinet des Dr Caligari, dir. by Robert Wiene (1919) M: Eine Stadt sucht einen Mörder, dir. by Fritz Lang (1931) Triumph des Willens, dir. by Leni Riefenstahl (1935) Angst essen Seele auf, dir. by Rainer Werner Fassbinder (1973) Der Himmel über Berlin, dir. by Wim Wenders (1987) Lola rennt, dir. by Tom Tykwer (1998) Good Bye Lenin!, dir. by Wolfgang Becker (2003) Das Leben der Anderen, dir. by Florian Henckel von Donnersmarck (2006) Recommended Reading Bergfelder, Tim, et al., The German Cinema Book (London: BFI, 2002) Cooke, Paul, German Expressionist Films (Harpenden: Pocket Essentials, 2002) Elsaesser, T., New German Cinema: A History (New Brunswick, NJ: Rutgers University Press, 1989) Ginsberg, T. and K.M. Thompson (eds), Perspectives on German Cinema (New York: G.K. Hall, 1996) Hake, Sabine, German National Cinema (London: Routledge, 2002) Brockmann, Stephen, A Critical History of German Film (Rochester, NY: Camden House, 2010).
• LXG-2009: Dutch I (20) (Semester 1)
An introduction to contemporary Dutch language, presenting students with a foundation knowledge of modern Dutch in both its spoken and written form. Set Text Gerdi Quist et al., Routledge Intensive Dutch Course (New York: Routledge, 2006) Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-dutch.php.en
• LXG-2011: Dutch II (20) (Semester 2)
The module builds on the foundation knowledge gained in Dutch I [LXG2009] and equips students with a sound basis in contemporary Dutch. Set Text Gerdi Quist et al., Routledge Intensive Dutch Course (New York: Routledge, 2006) Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-dutch.php.en
• LXG-2013: The Divided Germany (20) (Semester 1 + 2)
A selection of post-1945 short stories, contemporary film material and historical documents will form the basis of this course. It will familiarise students with the emergence of a divided Germany, and examine the dominant cultural and ideological trends in both East and West following the end of the Second World War. Students will be introduced to the work of some of the leading names in post-war German writing, and will undertake close analysis of texts and films, in order to examine the relationship between historical events and their depiction within the sphere of fiction. Set Texts Manfred Durzak, Die deutsche Kurzgeschichte der Gegenwart. Autorenporträts. Werkstattgespräche. Interpretationen, 3rd edn (Würzburg: Königshausen & Neumann, 2002) John Heath, ‘“Great Upheavals Make for Great Opportunities”: A Short Story by Stefan Heym with Commentary’, The Modern Language Review, 104 (October, 2009), 1063-1080. Ulrich Plenzdorf, Die neuen Leiden des jungen W. (FaM: Suhrkamp, 1976) Peter Schneider, Lenz. Eine Erzählung (Cologne: Kiepenheuer & Witsch, 2008) Films: Ich war neunzehn, dir. by Konrad Wolf (DEFA, 1968) Die Legende von Paul und Paula, dir. by Heiner Carow (DEFA, 1973) Die Ehe der Maria Braun, dir. by Rainer Werner Fassbinder (DVD Video, 1978) Recommended Reading Mary Fulbrook, The Two Germanies, 1945-1990 (Basingstoke: Macmillan, 1992) or Mary Fulbrook, German National Identity after the Holocaust. The Myth of German National Identity after the Holocaust (Malden, MA: Blackwell, 1999) or Mary Fulbrook, A Concise History of Germany (Cambridge, NY: Cambridge University Press, 2004) Mary Fulbrook and Andrew I. Port (eds), Becoming East Germans: Socialist Structures and Sensibilities After Hitler (New York: Berghahn, 2013) Ulrich Mählert, Kleine Geschichte der DDR (Munich: Beck, 1999 Nick Thomas, Protest Movements in 1960s West Germany: A Social History of Dissent and Democracy (Oxford, NY: Berg, 2003)

### Compulsory Modules

#### Semester 1

• LZG-3030: Gegenwartssprache II (30) Core
This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
• ASB-3313: Financial Economics (10)
• ASB-3514: Industrial Organisation (10)
1.Market structure. a. Static imperfect competition. b. Dynamic imperfect competition. 2. Sources of market power. a. Product differentiation. b. Advertising and marketing. c. Information and reputation. 3. Pricing strategy. a. Price discrimination. b. Intertemporal price discrimination. c. Bundling. 4. Competition and regulation. a. Mergers and acquisitions. b. Entry and exit.

#### Semester 2

• LZG-3030: Gegenwartssprache II
This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. Key Texts Davies, Winifred V. (1997) Essay-writing in German – A students’ guide, Manchester and New York: Manchester University Press. Clemmetson, Christa and Rod Hare (1998) Aufsatz! 2000 : German language essay writing, London : Hodder & Stoughton. Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/ Other Learning Resources Students are provided with separate dossiers that contain all the necessary materials for their translation, applied language and conversation classes at the beginning of each semester.
• ASB-3301: Macroeconomics (10)
Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
• ASB-3316: Applied Economics (20)
• Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories

### Optional Modules

#### 10 credits from:

• ASB-3101: Human Resource Management (10) (Semester 1)
History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
• ASB-3102: International Business (10) (Semester 1)
Globalisation and international business; Challenges of operating in an international environment; Culture in the global environment; Role of governments in international business; Economic and behavioural explanations of international business; Range of transaction modes, export/import, joint venture, licensing and other cooperative modes, wholly-owned direct investment; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
• ASB-3103: Marketing Strategy & Man. (10) (Semester 1)
Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
• ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
• ASB-3105: Business Planning (10) (Semester 2)
• ASB-3107: The Marketing of Services (10) (Semester 2)
Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
• ASB-3108: Customer Insight Project (10) (Semester 2)
Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
• ASB-3109: Strategic Management (10) (Semester 2)
The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
• ASB-3111: Operations Management (10) (Semester 2)
Introduction to operation management: OM jobs, processes and techniques; Service and product design; Quality management: defining quality, total quality management (schools and tools); Process and capacity design: process strategies, process analysis tools, process and technology, process reenineering, capacity planning, resource allocation; Location strategies: location evaluation; Layout design: layout options, layout in specific contexts (e.g warehouse, retailing); Human resources and job design: human resources strategy, job design, labour planning; change and development; Supply chain management: supply chain strategies and structures, vendor selection; Inventory control and material requirements planning: inventory models and tools; Scheduling: long and short term, Just-in-time systems, lean production.
• ASB-3112: Advertising Strategy (10) (Semester 1)
Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
or
ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
• ASB-3114: e-Marketing (10) (Semester 1)
Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
• ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
• ASB-3201: International Banking (10) (Semester 1)
Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
• ASB-3204: Corporate Risk Management (10) (Semester 1)
The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
• ASB-3206: Money and Banking (10) (Semester 2)
Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
• ASB-3208: Financial Statement Analysis (10) (Semester 2)
Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
• ASB-3215: Adv Inv Theory & Practice (10) (Semester 2)
Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
• ASB-3217: Investment (10) (Semester 1)
• ASB-3301: Macroeconomics (10) (Semester 2)
Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
• ASB-3309: Behavioural Finance (10) (Semester 2)
Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
• ASB-3317: Econometrics (20) (Semester 1)
1. The linear regression model; 2. Ordinary least squares; 3. Maximum likelihood estimation; 4. Goodness of fit and the explanatory power of a regression model; 5. Endogeneity; 6. Instrumental variables; 7. Dynamic regression models: distributed lag and autoregressive models; 8. Non-stationarity and testing for unit roots; 9. Modelling long-run relationships: cointegration; 10. Regression analysis using panel data.
• ASB-3500: Britain and the EU (10) (Semester 1)
Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
• ASB-3501: Comparative Public Admin (10) (Semester 2)
Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
• ASB-3509: Corp. Social Responsibility (10) (Semester 2)
This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
• ASB-3512: Investment Banking (10) (Semester 2)
Introduction in investment banking; Underwriting; The tools of valuation; Mergers and acquisitions; Deal making with difference of opinion; Private equity and LBO; Asset restructuring; Introduction to investment funds; Trading; Investment banking: recent studies.
• ASB-3513: Advanced Consumer Psychology (10) (Semester 2)
Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour

#### 30 credits from:

• LXG-3013: Women in Germany (20) (Semester 1)
This course will examine the development of the Women’s Movement in Germany from the early nineteenth century to the present day, based upon historical and other cultural material. Issues covered include the struggle for equality in the home, the right to work and vote, the role of women in World War I and the National Socialist regime, the treatment of women in the GDR, and the rise of twentieth century feminism. Feminist theory and literary and film material will be used to ground discussions of the historical events. Recommended Reading Ute Frevert, Women in German History: From Bourgeois Emancipation to Sexual Liberation (New York: Berg, 1989) Eva Kolinsky, Women in Contemporary Germany: Life, Work, and Politics (New York: Berg, 1993) Jo Catling (ed.), A History of Women’s Writing in Germany, Austria and Switzerland (Cambridge, New York: Cambridge University Press, 2000) Other Learning Resources Course reader will be provided at the beginning of term
• LXG-3016: East Germany and its Legacy (20) (Semester 1 + 2)
During this course you will be introduced to life in the German Democratic Republic (1949-89). You will study an outline history of the country, in order to analyse the rise and fall of Germany's first, and only, socialist experiment. You will explore the nature of everyday life and, in particular, the way in which the State sought to control every aspect of its citizens' existence. Finally, you will analyse the so-called Wende and the different ways in which the GDR has been categorised since 1989. Four literary texts will also be studied. These reflect individual experience within the GDR. Required reading Stephan Heym, Fünf Tage im Juni (FaM: Fischer, 1990) Volker Braun, Unvollendete Geschichte (FaM: Suhrkamp, 1979) Christoph Hein, Der Tangospieler (Berlin: Aufbau, 1999) Christa Wolf, Der geteilte Himmel (Munich: DTV, 2010)
• LXE-3101: Approaching Translation (10) (Semester 2)
This module aims to further develop and consolidate translation skills students have acquired in their language courses. By approaching translation as a process, it examines translation at different textual levels, from the lexico-grammatical level such as words and grammar, to the textual-pragmatic level such as cohesion, register and text types. It provides students with a framework to reflect on the translational difficulties in their chosen language pairs and explore strategies and their implications. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
or
LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)
Bwriad y modiwl hwn yw datblygu ac atgyfnerthu ymhellach sgiliau cyfieithu a enillwyd gan fyfyrwyr yn eu cyrsiau iaith. Trwy ystyried cyfieithu fel proses, mae'n craffu ar gyfieithu ar wahanol lefelau testunol, o lefel geiriau a gramadeg, i'r lefel destunol a phragmataidd sy'n ystyried cydlyniad, cywair a mathau o destun. Mae'n rhoi fframwaith i'r myfyrwyr i ystyried yr anawsterau cyfieithu yn y parau iaith a ddewiswyd ganddynt ac i ymchwilio i strategaethau a'u goblygiadau. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
• LXE-3102: Culture and the Body (10) (Semester 1)
• LZG-3110: Joint Hon. German Dissertation (10) (Semester 1 + 2)
This module will give students the opportunity of working on something as part of their degree course which is not already a specific component of the syllabus and develop independent study skills and research skills during their semester abroad. Through this course students will enhance their study skills and academic writing techniques. This module is intended as a foundation for the kind of writing requested at postgraduate level.
or
LCG-3110: Traethawd hir Almaeneg (CA) (10) (Semester 1 + 2)
Bydd y modiwl hwn yn rhoi profiad i fyfyrwyr o weithio fel rhan o'u cwrs gradd ar rywbeth nad yw eisoes yn elfen benodol o'r maes llafur a datblygu sgiliau astudio annibynnol a sgiliau ymchwil yn ystod eu semester dramor. Trwy'r cwrs hwn bydd myfyrwyr yn gwella eu sgiliau astudio a'u technegau ysgrifennu academaidd. Bwriad y modiwl hwn yw darparu sail ar gyfer y math o ysgrifennu sy'n ofynnol ar lefel ôl-raddedig.
• LXG-3113: German Dissertation (JH Eng) (10) (Semester 1 + 2) or
LCG-3113: German Dissertation (JH Welsh) (10) (Semester 1 + 2)
• LXE-3210: Press Dossier (10) (10) (Semester 1)
This module provides students with the opportunity to examine a topical issue relevant to one or more countries/regions in which the target language is spoken. The chosen issue will be examined through the prism of the press and media, in order to develop an understanding not only of the specific issue in question, but also of the media landscape of the relevant society. The resulting dossier will comprise the analysis of contrasting media and press types in their coverage of the chosen topic, as well as an assessment of their importance in influencing public opinion. The dossier will be written in the target language, and should contain an appendix of materials which have been examined. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php
or
LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1)