Modules for course NM11 | BA/BUSALAW
BA Business and Law

These were the modules for this course in the 2017–18 academic year.

You can also view the modules offered in the years: 2018–19; 2019–20.

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Year 1 Modules

Compulsory Modules

Semester 1

  • ASB-1103: Intro to Business and Mgmt (10)
    • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
    or
    ADB-1103: Busnes a Rheolaeth (10)
    • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
  • ASB-1110: Mgmt & Financial Accounting (20)
    Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
    or
    ACB-1110: Cyfrifeg Rheolaeth ac Ariannol (20)
    Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
  • SXL-1110: Public Law (20)
    The module comprises two distinct areas of law: constitutional law and administrative law. In addition, it provides students with an introduction to human rights law and the key provisions of the Human Rights Act 1998. Lectures on constitutional law include the sources of constitutional law, constitutional doctrines, the institutions of the Constitution and the influence of human rights law and EU Law on the Constitution. The section of the course devoted to administrative law provides an introduction to this area of law and focuses on the role of the judiciary and the workings of judicial review.
  • SXL-1112: Contract Law (20)
    The module will provide the student with the foundations governing the formation and enforceability of contracts (promise, acceptance and agreement), areas of capacity, intention, legality and certainty of terms. The module includes the remedies available to the parties to a contract and the doctrine of privity of contract. The module will also cover an outline of the law of restitution.
  • SXL-1115: Legal Skills (20)
    The module introduces the student to practical legal study skills such as: effective note-taking, legal essay writing, legal problem solving, presenting an argument, mooting, team working, effective time management, revision techniques etc. Students will be guided in effective application of these skills to researching the law (using the law library, on-line sources, finding legislation, finding cases etc.), reading the law (reading legislation, reading law reports, reading academic legal literature etc.), constructing oral argument and defending legal argument, and analysing and evaluating the law.
  • ASB-1300: CORE Economics (20) or
    ACB-1300: Economeg CORE (20)

Semester 2

  • ASB-1104: Introduction to Marketing (10)
    Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
    or
    ACB-1104: Cyflwyniad i Farchnata (10)
    Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
  • ASB-1110: Mgmt & Financial Accounting
    Financial accounting:- Measuring and reporting the financial position of an organisation; Measuring and reporting the financial performance of an organisation; Book-keeping and the preparation of company accounts. Management accounting:- Marginal analysis; Full costing, activity-based costing; Budgeting, accounting for control.
    or
    ACB-1110: Cyfrifeg Rheolaeth ac Ariannol
    Cyfrifeg ariannol: Mesur sefyllfa ariannol sefydliad a rhoi adroddiad ar hynny; Mesur perfformiad ariannol sefydliad a rhoi adroddiad ar hynny; Cadw cyfrifon a pharatoi cyfrifon cwmni. Cyfrifeg rheolaeth: Dadansoddiad ffiniol; Costiad llawn, costiad wedi’i seilio ar weithgaredd; Cyllidebu, cyfrifo ar gyfer rheolaeth.
  • SXL-1110: Public Law
    The module comprises two distinct areas of law: constitutional law and administrative law. In addition, it provides students with an introduction to human rights law and the key provisions of the Human Rights Act 1998. Lectures on constitutional law include the sources of constitutional law, constitutional doctrines, the institutions of the Constitution and the influence of human rights law and EU Law on the Constitution. The section of the course devoted to administrative law provides an introduction to this area of law and focuses on the role of the judiciary and the workings of judicial review.
  • SXL-1112: Contract Law
    The module will provide the student with the foundations governing the formation and enforceability of contracts (promise, acceptance and agreement), areas of capacity, intention, legality and certainty of terms. The module includes the remedies available to the parties to a contract and the doctrine of privity of contract. The module will also cover an outline of the law of restitution.
  • SXL-1115: Legal Skills
    The module introduces the student to practical legal study skills such as: effective note-taking, legal essay writing, legal problem solving, presenting an argument, mooting, team working, effective time management, revision techniques etc. Students will be guided in effective application of these skills to researching the law (using the law library, on-line sources, finding legislation, finding cases etc.), reading the law (reading legislation, reading law reports, reading academic legal literature etc.), constructing oral argument and defending legal argument, and analysing and evaluating the law.
  • ASB-1300: CORE Economics or
    ACB-1300: Economeg CORE

Year 2 Modules

Compulsory Modules

Semester 1

  • ASB-2103: Principles of Marketing (10)
    The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.
    or
    ACB-2103: Egwyddorion Marchnata (10)
    Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
  • ASB-2104: Princ.of Organisation & Mgmt (10)
    Introduction to management and organisations; The 'big picture' external environmental context, PESTLE framework; Organisational structure; Influence of technology and work systems; Management strategy; Organisational culture; Organisational democracy, employee voice, teamwork; Employee motivation and work orientations; Conflict: competing frames of reference, conflict resolution, power and politics.

Semester 2

  • ASB-2112: Business Information Systems (10)
    Information systems and competitive advantage, including the value chain, and the nature of data, information and knowledge; Business systems concepts, business processes and business systems; Communication, networks, software, models for effective virtual communication; Keeping records, including databases, structures, forms, reports and searching; Interacting, including the basics of interface design, and workplace ergonomics; Impact of technology on working life, and new modules of working; Developing and chaning technology, including stages in systems development projects, such as analysis, specification, design and implementation; E-business and e-commerece; Learning with information systems, including innovation, decision making and knowledge management; Control and security, in networked environments, including intranet and internet.
    or
    ADB-2112: Systemau Gwybodaeth Busnes (10)
    Systemau gwybodaeth a mantais cystadleuol, gan gynnwys y gadwyn werth a natur data a gwybodaeth; Cysyniadau systemau busnes, prosesau busnes a systemau busnes; Cyfathrebu, rhwydweithiau, meddalwedd, modelau ar gyfer cyfathrebu rhithwir effeithiol; Cadw cofnodion, gan gynnwys cronfeydd data, strwythurau, ffurflenni, adroddiadau a chwilio; Rhyngweithio, gan gynnwys cynllunio rhyngwyneb sylfaenol ac ergonomeg y gweithle; Effaith technoleg ar fyd gwaith a modelau gweithio newydd; Technoleg sy'n datblygu a newid, gan gynnwys camau mewn projectau datblygu systemau, megis dadansoddi, manyleb, cynllun a gweithredu; E-fusnes ac e-fasnach; Dysgu gyda systemau gwybodaeth, gan gynnwys datblygiadau newydd, gwneud penderfyniadau a rheoli gwybodaeth; Rheolaeth a diogelwch mewn amgylchedd wedi’i rwydweithio, gan gynnwys y fewnrwyd a’r rhyngrwyd.
  • ASB-2508: Corporate Gov'nce & Regulation (10)
    What is a corporation? The development and the role of corporate governance systems and codes; The importance of ownership in corporate governance; The role of the board in corporate governance; The performance and remuneration of senior management; The role of the professions in corporate governance; Current International issues of corporate governance and regulation; Why regulate? Institutions of regulation; Forms of economic regulation.

Optional Modules

20 credits from:

  • QXS-2001: Integrated English Skills 1 (10) (Semester 1)
    This course is only available to students whose native langauage is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video & audio recordings and authentic reading texts. The course places particular emphasis on Listening skills, Communication skills, Grammar and Idiomatic English. The six broad topics around which this language work takes place are Health, Homes, Travel, Culture, Work and People & Relationships. Handouts of materials are provided for students.
  • QXS-2002: Integrated English Skills 2 (10) (Semester 2)
    This course is only available to students whose native language is not English. Optional for second year students on any course. This module is a wide-ranging topic-based course which utilises a multi-media approach to language learning. Various techniques and materials are used, including video tapes and authentic reading texts. The course places particular emphasis on Writing skills, Reading skills, Vocabulary development and Communicative grammar. The six broad topics around which this language work takes place are the Media, Learning & Teaching, Science & Technology, Entertainment, Crime & Punishment, and Stranger and Fiction. Handouts of materials are provided for students.
  • QXS-2003: Business English 1 (10) (Semester 1)
    This course is only available to students whose native language is not English, who would like to improve their skills in Business English. (QXS2004 can be taken as a follow up course but is not a co-requisite). This single module course provides practice in the skills required to work or do business effectively in an English-speaking environment. International business interaction, customs and etiquette are covered as well as British business culture. Students also work on improving their presentation skills and gain confidence in telephoning in English. Business writing is an important element of the course including business letters, reports, memos, faxes and email. Studnets also work on improving their business vocabulary, in particular areas of international trade and the internet. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
  • QXS-2004: Business English 2 (10) (Semester 2)
    This course is only available to students whose native language is not English. (QXS2003 can be taken as a pre-course but is not a co-requisite). Ths course is recommended for all non-native speakers of English who would like to improve their skills in Business English. The single module course provides practive in the skills required to work or do business effectively in an English-speaking environment. This course focuses on cross-cultural issues, advertising, sales, marketing, interview skills and finding a job as well as job selection procedures. Report writing is also dealt with during this module. Writing, speaking and listening skills for business are an integral part of the course and the course also covers teamwork, travel and hospitality in addition to meeting and negotiation skills. The module uses a communicative approach and by the end of the course, students would be expected to be at the level of ALTE Level 4 (Cambridge Advanced English), corresponding to 'Competent User' in the Council of Europe Framework.
  • ASB-2107: Consumer Behaviour (10) (Semester 2)
    Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.
  • ASB-2109: Marketing Research (10) (Semester 2)
    The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
    or
    ADB-2109: Ymchwil Marchnata (10) (Semester 2)
    Swyddogaeth ymchwil marchnata; Diffinio problem ymchwil, cwestiwn ymchwil ac amcanion; Cynllun holiaduron, mesur a graddio; Samplu; Dadansoddi meintiol; Casglu data eilaidd a defnyddio cronfeydd data; Dulliau ansoddol yn cynnwys cyfweliadau, grwpiau ffocws ac arsylwi; Dadansoddi ansoddol; Ysgrifennu adroddiad ymchwil; Ymchwil achosol a chyflwyniad i arbrofion.
  • ASB-2113: Marketing Communication (10) (Semester 1)
    Integrated marketing communication; Application of contemporary communication theory and research methods; Marketing communications strategies and planning; Advertising and media planning; Sales promotion and online marketing communication; Public relations and exhibitions; Packaging and field marketing; Implementation and evaluation of integrated marketing communications strategy.
    or
    ACB-2113: Cyfathrebu Marchnata (10) (Semester 1)
    Cyfathrebu marchnata integredig; Defnyddio theori cyfathrebu a dulliau ymchwil cyfoes; Strategaethau a chynllunio dulliau o gyfathrebu marchnata; Hysbysebu a chynllunio yn y cyfryngau; Hyrwyddo gwerthiannau a chyfathrebu marchnata ar-lein; Cysylltiadau cyhoeddus ac arddangosfeydd; Gwerthu’n bersonol a marchnata uniongyrchol; Gweithredu a gwerthuso strategaeth cyfathrebu marchnata integredig.
  • ASB-2115: Org Learning in Knowledge Econ (10) (Semester 1)
    Module content will be research led and incorporate high quality historical and current research scholarship on a number of important theories and contemporary themes in organisational learning and knowledge management. The module is likely to incorporate the following topics: • Introduction to key terms including Learning and Knowledge • Historical/ theoretical overview of Individual Learning • Group, Collective and Social Learning • Organisational Learning and Learning Organisation • Knowledge Management, Knowledge Workers and the Knowledge Economy • Designing, Delivering and Evaluating Organisational Learning • The role of e-learning technologies and social media • The role of HRM in OL and KM • Future directions, challenges and opportunities • Personal Learning and Personal Knowledge Management
  • ASB-2202: Finance (20) (Semester 1 + 2)
    Present value and the opportunity cost of capital; Net present value and alternative methods of investment appraisal; Project analysis; Financial planning, and analysing financial performance; Investment risk and return, and portfolio theory; The Capital Asset Pricing Model; Short-term and long-term financing; Capital structure, and market imperfections; Weighted average cost of capital; Dividend policy; Financial and real options.
  • ASB-2203: Finance (10) (Semester 1)
    Present value and the opportunity cost of capital; New present value and alternative methods of investments appraisal; Project analysis; Financial planning and analysing financial performance.
  • ASB-2217: Investment (10) (Semester 1) or
    ADB-2217: Buddsoddiant (10) (Semester 1)
  • ASB-2305: Economics for Managers (10) (Semester 2)
    Part 1: Nature of Markets Part 2 :Production and Cost Part 3: Market Structure and Simple Pricing Strategies Part 4: Sophisticated Market Pricing Part 5: The Strategic World of Managers Part 6 : Government action and Managerial Behavior
    or
    ACB-2305: Economeg i Reolwyr (10) (Semester 2)
  • ASB-2307: Microeconomics (20) (Semester 1)
    • Demand and supply microfoundations • Rational choice • Individual and market demand • Uncertainty and consumer behaviour • The cost of production and profit max • Market structure • Strategic interdependence • Game theory • General equilibrium • Markets with asymmetric info • Externalities • Government regulation • Productivity and comparative advantage • International trade theory.
  • ASB-2308: Macroeconomics (20) (Semester 2)
    • The role of macroeconomics, macroeconomic variables and statistics; • Introduction to schools of thought; • The classical model; • The Keynesian model; • Aggregate demand and supply analysis; • The Phillips curve; • The role of expectations; • Open economy macroeconomics; • Macroeconomic policy debates: monetary policy, fiscal policy, exchange rate policy, government debt management; • Theories of consumption; • Theories of growth.
  • ASB-2411: Quantitative Methods for Bus (10) (Semester 1)
    Collection, management and presentation of data: samples and surveys; Descriptive statistics: averages and measures of dispersion; Uncertainty, randomness and probability; Probability distributions: the Binomial, Poisson and Normal distributions; Analysis of sample data; estimation and confidence intervals; Statistical inference: hypothesis testing; Investigating association and causality: correlation and regression analysis.
    or
    ADB-2411: Dulliau Meintiol ar gyfer Bus. (10) (Semester 1)
  • ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
    The two principal tasks are as follows: 1) A crisis management scenario, completed over the course of a two-day field trip. You will respond to a series of simulated events that unfold over the course of a match day. 2) Development of a proposal for an affinity product partnership, linking the football club's brand to the marketing of another product.
  • ASB-2415: Personal Finance (10) (Semester 2)
    The lecture programme will outline the principle areas of content with specific skills honed within seminars. The lecture programme will be introduced through considering the importance of personal finance education, the need for financial literacy and how this relates to the student and graduate experience. Following this introduction areas of income, expenditure and taxation are considered. The module also provides consideration as to the form and use of different financial services encountered in life including debt, pensions, insurance, savings and investments, Lastly there is also discussion of how to financial customers make decisions in financial services markets and can be prey and mislead by current sales techniques employed by the financial services industry.
  • ASB-2416: Operations Strategy (10) (Semester 1)
    Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of any organisation in the course of designing, producing and distributing products and services. Themes that will be explored in the module include: • Introduction to Operation Management • Competitiveness • Operations Strategy • Linking Operations Strategy to Competitiveness • Innovation, Design & Technology Strategy • Production Strategy & Lean • Total quality management • Logistics & Location strategies • Supply chain Strategy
  • ASB-2507: Management Accounting 1 & 2 (20) (Semester 1 + 2)
    Costings, budgets and pricing; Target costing, life-cycling costings, back-flush accounting and throughput accounting; Linear programming with multiple scarce resources; Budgetary systems; Advanced standard costing; Performance measurement; Working capital management; Application of advanced management accounting techniques in organisations.
  • ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
    Introduction: academics, top executives, consultants and management gurus; The power of ideas to explain organizational change; The diffusion of management ideas (business education, management consultants, knowledge management within the firm); Great contributors to management thinking (e.g. o Scientific organization of work: Taylor o The role of directors and entrepreneurs: Fayol o Managers in organizations: Drucker); Management gurus and their contributions to management (Presentations); Conclusion: What lies ahead?
  • ASB-2515: Financial Accounting 1 (10) (Semester 1) or
    ACB-2515: Cyfrifeg Ariannol (10) (Semester 1)
  • ASB-2525: Bank Management (20) (Semester 1 + 2)
  • Students may choose from the above list of modules, that is 20 credits from any Business School level 5 (year 2) modules except ASB2108, ASB2110, ASB2406 and ASB2320. QXS modules are for International Students only.

60 credits from:

  • SXL-2112: Tort (20) (Semester 2)
    The module will allow the student to study the modern English law of torts, in particular the law relating to: negligence, nuisance, liability for psychiatric injury, occupiers liability, product liability, trespass to the person, defamation and other major torts to allow the students to apply the general principles and defences.
  • SXL-2113: Criminal Law (20) (Semester 1 + 2)
    The module will allow the student to study the modern English criminal law, in particular the law relating to: Introduction; Actus Reus; Mens Rea; Negligence and Strict Liability; General Defences; Parties to Crime; Inchoate Offences; Homicide; Non-fatal Offences against the Person; Offences under the Theft Acts 1968 and 1978: Theft and Related Offences; Offences involving Deception; Further Offences under the Theft Act; Criminal Damage; Sexual Offences.
  • SXL-2118: Roman Law and Legal History (20) (Semester 1 + 2)
  • SXL-2120: Administrative Justice (20) (Semester 1 + 2)
    The module will focus on the adjudication of disputes arising out of public services and with the problem of securing a system of legal control over the activities of government which takes account of both public needs and the private interest of the individual. The module will actually focus on two interrelated themes namely the judicial control of administrative action and constitutional mechanisms for achieving administrative justice. Some of these issues will be illustrated by a detailed study of appropriate legislation such as the National Health Service and Community Care Act 1990.
  • SXL-2125: Evidence (20) (Semester 2)
    The module will allow the student to study the modern English and Welsh law of evidence, including the law relating to: the burden and standard of proof, hearsay, confessions and the right to silence, corroboration, competence and compellability, identification evidence, opinion evidence, evidence of character, and similar fact evidence.
  • SXL-2126: Family and Welfare Law (20) (Semester 1 + 2)
    The module will allow the student to study modern English and Welsh family and welfare law, in particular the law relating to adult relationships and family property, the relationship between children and adults, the resolution of disputes concerning children, the protection of children and the law of adoption, legal responses to domestic violence, and the law relating to homelessness and the protection of elderly and vulnerable adults.
  • SXL-2127: Jurisprudence (20) (Semester 1 + 2)
    This course examines key issues in jurisprudence and legal philosophy such as legal positivism and natural law, the relationship of law and morals, theories of justice and rights and the nature of the good life. Students will examine selected legal philosophies with reference to key current concerns such as the relationship between different branches of the State, domestic and international political issues including terrorism and security, the right to privacy and the rule of law principle.
  • SXL-2128: Employment Law (20) (Semester 1)
    The module provides a historical outline and an evaluation of the rules of the various institutions involved. The substantive content includes contract formation, equality rights, family friendly policies, employment protection, and collective action.
  • SXL-2135: Legal Research Jurisprudence (20) (Semester 1 + 2)
    This course examines key issues in jurisprudence and legal philosophy such as legal positivism and natural law, the relationship of law and morals, theories of justice and rights and the nature of the good life. Students will examine selected legal philosophies with reference to key current concerns such as the relationship between different branches of the State, domestic and international political issues including terrorism and security, the right to privacy and the rule of law principle.
  • SCL-2141: Y Gyfraith ar Waith (20) (Semester 1 + 2)
  • SXL-2144: International Human Rights Law (10) (Semester 2)
  • SXL-2145: Public International Law (10) (Semester 1)
  • SXL-2150: Commercial Law (20) (Semester 1)
  • SXL-2211: Equity and Trusts (20) (Semester 1 + 2)
    The module will allow the student to study the relationship between Equity and Common Law and cover areas of trusts as used for family or commercial or for public charitable purposes. A study will be made of express, resulting and constructive trusts of property, trustees powers and obligations and the nature and scope of fiduciary obligations. The student will be able to identify the nature and scope of equitable rights and equitable remedies including tracing, freezing injunctions, search orders, specific performance, imposition of personal liability to account as constructive trustee, estoppel entitlements to property or compensation and the developing principle of unconscionability.
  • SXL-2506: Intro to Chinese Legal System (10) (Semester 2)

Year 3 Modules

Compulsory Modules

Semester 1

  • ASB-3101: Human Resource Management (10)
    History and development of the HR function; Strategic HRM; Human resourcing: recruitment and selection, human resource planning; Human Resource Development; Reward and performance management; Employee relations, employment law, industrial relations; The flexible firm; Globalisation and international HRM; HRM issues in practice.
  • ASB-3104: Entrepreneurship Cap & Firm (10)
    Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
    or
    ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10)
    Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.

Semester 2

  • ASB-3105: Business Planning (10)
    Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
  • ASB-3109: Strategic Management (10)
    The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.

Optional Modules

20 credits from:

  • ASB-3107: The Marketing of Services (10) (Semester 2)
    Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.
  • ASB-3108: Customer Insight Project (10) (Semester 2)
    Issues in undertaking market research activities; Development and administration of fieldwork for quantitative customer survey; Analysis of quantitative survey data; Reporting and presentation of strategic recommendations.
  • ASB-3109: Strategic Management (10) (Semester 2)
    The concepts of strategic management; the vocabulary of strategy; prescriptive and emergent strategies; Strategy, the organisation and the environment; strategic capabilities; The core processes: strategic analysis; strategy formulation; strategic choices; Directions for strategy development, product and market development, diversification; Methods of strategy development, internal development, mergers and acquisitions, joint developments; Corporate-level versus business-level strategy, the corporate strategy and diversification; business strategies; Strategy in action: evaluating strategy, organising for success.
  • ASB-3112: Advertising Strategy (10) (Semester 1)
    Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
    or
    ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
    Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
  • ASB-3114: e-Marketing (10) (Semester 1)
    Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
  • ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
    Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
  • ASB-3201: International Banking (10) (Semester 1)
    Introduction to international banking; Commercial banking vs. investment banking; Investment banking; Comparative banking system; International consolidation and mergers in banking; Country risk analysis; International financial crises - theory; International financial crises - cases; International financial regulation (1); International financial regulation (2).
  • ASB-3204: Corporate Risk Management (10) (Semester 1)
    The nature of risk management; Risk identification; The firm's loss exposure; Risk measurement and probability distributions; Risk control tools; Risk financing; Insurance and the alternatives; Legal aspects of insurance and insurance contracts; Dealing with insurers.
  • ASB-3206: Money and Banking (10) (Semester 2)
    Money and the financial system; Interest rates, financial instruments and financial markets; Financial institutions and bank management; Central banks, monetary policy and financial stability; Central bank balance sheet and the money supply process; Modern monetary economics.
  • ASB-3208: Financial Statement Analysis (10) (Semester 2)
    Financial ratio analysis and interfirm comparison; Trend analysis and financial forecasting; Dividends, earnings and share valuation; Valuation techniques; Investment analysis; Distress prediction and company acquisations.
  • ASB-3215: Adv Inv Theory & Practice (10) (Semester 2)
    Market efficiency; Performance measurement and attribution; Measuring investment risk; Anomalies in returns and common investment philosophies; Benchmarking and models of expected returns; Testing for excess returns: methodologies; Testing for excess returns: key findings; Theoretical rationale for findings of excess returns; Real-world issues in the implementation of investment strategies.
  • ASB-3217: Investment (10) (Semester 1)
  • ASB-3301: Macroeconomics (10) (Semester 2)
    Economic growth, physical and human capital, technological progress; Labour market, skills and unemployment; Business cycles, consumption and investment; Fiscal policy, public finances; Monetary policy, money and inflation; International macro, currencies and exchange rates.
  • ASB-3309: Behavioural Finance (10) (Semester 2)
    Introduction to behavioural finance as a descriptive approach to explaining decisions and behaviour in financial markets, based on psychological theory and evidence; Theory and evidence on the efficient markets hypothesis; Expected utility theory, axioms, attitudes to risk and curvature of the utility of wealth curve, Rabin’s critique; Psychological research, examples of irrational behaviour and choices; Prospect theory, examples of irrational behaviour by individual investors; Limits to arbitrage, evidence of inefficiency, noise trader risk; The closed-end funds puzzle; Investor sentiment, under-reaction and over-reaction to news, momentum, positive feedback trading and herding, bubbles, booms, crashes and fads; Corporate finance applications, new share issues, equity and debt finance.
  • ASB-3316: Applied Economics (20) (Semester 2)
    • Introduction to econometric software. • Sourcing data. • Organisation and manipulation of data. • Programming of software. • Applied skills in analysis of data including summarising and visualisation, and a variety of regression techniques. • Analysis of outputs. • Application to economic problems: o Analysing economic relationships o Testing economic theories
  • ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
  • ASB-3500: Britain and the EU (10) (Semester 1)
    Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
  • ASB-3501: Comparative Public Admin (10) (Semester 2)
    Introduction and overview: public administration and the comparative approach; Culture and history of public administration; The politics and bureaucracy: issues of accountability and control; Central, regional and local government; Asymmetric power in the UK; The consensus state in the Netherlands; Administrative complexity in Italy; Governance: patterns of intergovernmentalism and decentralisation; Democratic innovation: challenges of participation and collaboration; Public administration reform, comparison, and non-western societies.
  • ASB-3509: Corp. Social Responsibility (10) (Semester 2)
    This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
  • Choose 20 credits from any Business School level 6 (year 3) modules except ASB3111, ASB3313, ASB3317 and ASB3412.

60 credits from:

  • SXL-3111: Land Law (20) (Semester 1 + 2)
    The module will allow the student to study English and Welsh land law, including the nature of land, the development of land law, the law relating to land registration and the distinction between registered and unregistered land, title to land, settlements of land, trusts of land and co-ownership, the law relating to freehold and leasehold estates in land, licences, easements and profits a prendre, freehold covenants, and the regulation of mortgages.
  • SXL-3121: Company Law (20) (Semester 1 + 2)
    The module will allow the student to study the modern English company law and partnership law, in particular the law relating to the registered company, corporate personality, corporate governance, small business and groups of companies, investor protection and liquidation. The module will also adopt an international perspective in that students will be required to undertake some comparative research.
  • SXL-3150: Commercial Law (20) (Semester 1)
  • SXL-3210: European Union Law (20) (Semester 1)
    The module will provide the student with a comprehensive overview of the political institutions and processes of the European Union and will include The European Court of Justice and its jurisdiction; the sources and general principles of the Law of the European Union, the relationship between the Law of the European Union and National Law. There will be an introduction to the main area of substantive law of the European Union and detailed focus on the law related to the free movement of persons, goods and services.
  • Choose 3 from the 4 modules listed above.