Modules for course R4N5 | BA/SPMKT
BA Spanish with Marketing

This is a provisional list of modules to be offered on this course in the 2018–19 academic year.

The list may not be complete, and the final course content may be different.

You can also view the modules offered in the years: 2016–17; 2017–18.

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Year 1 Modules

Compulsory Modules

Semester 1

Semester 2

  • ASB-1104: Introduction to Marketing (10)
    Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
    or
    ACB-1104: Cyflwyniad i Farchnata (10)
    Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
  • ASB-1114: Business Analytics

40 credits from:

  • LZS-1001: Spanish for Advanced Students (20) (Semester 1 + 2) Core
    This module has been designed in order to enable post 'A' level students to develop written communicative skills in Spanish by extending linguistic competence acquired at 'A' level. It comprises a text-based class in which students have the opportunity to develop translation skills and paraphrasing techniques. Students also have the opportunity to revise and consolidate key areas of grammar in a second class which constitutes the grammatical spine of the module. The texts used in this module are chosen from a range of sources including the media and literary works in order to familiarise students with variations in tone and register. A thematic approach is used in the text-based class in order to enable students to gain an insight into particular Hispanic themes and issues while developing the various written communicative skills outlined. Spanish Practice Books: No set text is given for this language module, although students are highly encouraged to purchase a copy of the following books for self-study: Busquets, María, Ejercicios gramaticales, Niveles Intermedio y Superior (Madrid: Verbum, 1993) Howkins, Angela, Practising Spanish Grammar, (London: Hodder, 2011) Nissemberg, Gilda, Practice Makes Perfect. Complete Spanish Grammar (New York: Mc Graw-Hill, 2004) Equipo Prisma, Español para Extranjeros: Nivel Intermedio B1 (Madrid: Edinumen, 2004) Websites: Diccionario de la Real Academia de la Lengua Española: http://www.rae.es/rae.html Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students have to complete the School’s Self-Study Portfolio (available from SMLC website).
    or
    LCS-1001: Sbaeneg i Fyfyrwyr Uwch (20) (Semester 1) Core
    Lluniwyd y modiwl hwn i alluogi myfyrwyr sydd wedi astudio Lefel A Sbaeneg i ddatblygu eu sgiliau cyfathrebu trwy ehangu ar y sgiliau iaith a ddysgwyd ganddynt yn eu Lefel A. Mae'n cynnwys dosbarth sy'n seiliedig ar destunau lle caiff myfyrwyr gyfle i ddatblygu eu sgiliau cyfieithu ac aralleirio. Caiff myfyrwyr hefyd y cyfle i adolygu a chyfnerthu elfennau gramadegol penodol mewn ail ddosbarth sy'n canolbwyntio ar ramadeg. Daw'r testunau a ddefnyddir yn y modiwl hwn o amrywiaeth o ffynonellau yn cynnwys y cyfryngau a darnau llenyddol er mwyn i fyfyrwyr ymgyfarwyddo ag amrywiol gyweiriau. Defnyddir dull thematig o ymdrin â'r darnau yn y dosbarth er mwyn galluogi myfyrwyr i ddod i ddeall themâu a materion Sbaenaidd penodol wrth feithrin y sgiliau ysgrifennu a amlinellwyd. Mae pynciau’n cynnwys: sinema, celf, llenyddiaeth a gwleidyddiaeth. Spanish Practice Books: No set text is given for this language module, although students are highly encouraged to purchase a copy of the following books for self-study: Busquets, María, Ejercicios gramaticales, Niveles Intermedio y Superior (Madrid: Verbum, 1993) Howkins, Angela, Practising Spanish Grammar, (London: Hodder, 2011) Nissemberg, Gilda, Practice Makes Perfect. Complete Spanish Grammar (New York: Mc Graw-Hill, 2004) Equipo Prisma, Español para Extranjeros: Nivel Intermedio B1 (Madrid: Edinumen, 2004) Websites: Diccionario de la Real Academia de la Lengua Española: http://www.rae.es/rae.html Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students have to complete the School’s Self-Study Portfolio (available from SMLC website).
  • LZS-1002: Spoken Spanish Advanced (20) (Semester 1 + 2) Core
    This topic-based module complements LZS1001 by developing proficiency in spoken Spanish acquired at 'A' level. A range of audio and visual aids is used in each class in order to stimulate group discussions, debates and individual presentations on a particular theme. Aural skills are also developed through audio and video comprehension exercises. The purpose of this module is to enable students to defend themselves orally in a range of topics relating to contemporary Hispanic life and society and to improve comprehension of regional Spanish accents. Websites: YouTube channels for listening comprehension practice: http://www.youtube.com/user/rtve http://www.youtube.com/user/misextatv http://www.youtube.com/user/antena3 http://www.youtube.com/user/valemusic http://www.youtube.com/user/artehistoriacom Spanish radio stations: http://www.cadenaser.com/player_radio.html http://www.los40.com/player/ Main Spanish newspapers: http://www.elpais.com http://www.elperiodico.com/es/ http://www.lavanguardia.com/ http://www.elmundo.es/
    or
    LCS-1002: Sbaeneg Llafar Uwch (20) (Semester 1) Core
    Y modiwl hwn yw'r modiwl llafar sy'n cyfateb i LCS1001. Mae'n fodiwl dwbl sy'n anelu at ddatblygu'r sgiliau Sbaeneg llafar a ddysgwyd wrth astudio am Lefel A. Defnyddir amrywiaeth o gymhorthion clywedol a gweledol ym mhob dosbarth i sbarduno trafodaethau grŵp, dadleuon a chyflwyniadau unigol ar themâu penodol. Datblygir sgiliau gwrando hefyd trwy ymarferion gwrando a deall gyda thapiau sain a fideo. Nod y modiwl hwn yw galluogi myfyrwyr i fynegi eu hunain ar lafar wrth drafod amrywiaeth o bynciau sy'n ymwneud â bywyd cyfoes a chymdeithas Sbaenaidd a gwella eu dealltwriaeth o acenion rhanbarthol Sbaeneg. Websites: YouTube channels for listening comprehension practice: http://www.youtube.com/user/rtve http://www.youtube.com/user/misextatv http://www.youtube.com/user/antena3 http://www.youtube.com/user/valemusic http://www.youtube.com/user/artehistoriacom Spanish radio stations: http://www.cadenaser.com/player_radio.html http://www.los40.com/player/ Main Spanish newspapers: http://www.elpais.com http://www.elperiodico.com/es/ http://www.lavanguardia.com/ http://www.elmundo.es/
  • LZS-1003: Spanish Begin./Intermed. 1 (20) (Semester 1) Core
    This module is aimed at ab initio and post GCSE students of Spanish and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to (and in the case of those with GCSE knowledge of the language), a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions) and general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes and role-play situations. Through selected audio/visual aids, students will also be introduced to Spanish culture and society. Textbook: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
    or
    LCS-1003: Sbaeneg i Ddechreuwyr 1 (20) (Semester 1) Core
    Mae'r modiwl hwn wedi ei anelu at ddechreuwyr a myfyrwyr sydd wedi astudio TGAU Sbaeneg ac mae'n canolbwyntio ar ddatblygu sgiliau cyfathrebu llafar, clywedol ac ysgrifenedig sylfaenol. Mae'r modiwl yn cynnwys cyflwyniad ac (yn achos myfyrwyr sydd wedi astudio TGAU Sbaeneg) adolygiad o elfennau gramadegol allweddol (yr amser presennol a'r gorffennol, y dyfodol a'r amodol, enwau, ansoddeiriau, arddodiaid) a geirfa ac ymadroddion cyffredin sy'n ymwneud â'r hunan, y teulu, bywyd pob dydd, hobïau, hoff bethau a chas bethau a chwarae rôl. Trwy gymhorthion clywedol/gweledol cyflwynir myfyrwyr hefyd i ddiwylliant a chymdeithas Sbaenaidd. Llyfr cwrs: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
  • LZS-1004: Spanish Begin./Intermed. 2 (20) (Semester 2) Core
    This module is aimed at all first year students who have completed Spanish for Beginners and Intermediate Students 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Textbook: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
    or
    LCS-1004: Sbaeneg i Ddechreuwyr 2 (20) (Semester 2) Core
    Mae'r modiwl hwn wedi ei anelu at fyfyrwyr yn y flwyddyn gyntaf sydd wedi astudio Sbaeneg i Ddechreuwyr a Myfyrwyr Canolradd 1. Nod y modiwl hwn yw datblygu'r sgiliau llafar, clywedol ac ysgrifenedig sylfaenol a ddysgwyd yn semester 1 er mwyn i fyfyrwyr ddatblygu'r hyfedredd sy'n cyfateb i safon Lefel A. Bydd myfyrwyr yn defnyddio'r egwyddorion gramadegol a ddysgwyd yn semester 1 i ysgrifennu darnau estynedig a byddant hefyd yn canolbwyntio ar strwythurau gramadegol mwy cymhleth (y goddefol, y modd dibynnol, y modd gorchmynnol). Datblygir sgiliau gwrando trwy ymarferion gwrando a deall gyda thapiau sain a fideo a bydd gofyn i fyfyrwyr roi cyflwyniadau unigol ar bynciau mwy cymhleth. Llyfr cwrs: Kattán, Juan, and Angela Howkins, Spanish Grammar in Context, 3rd edn (New York: Routledge, 2014)
  • Students with A level Spanish must take LSZ-1001 & LZS-1002. Students without A level Spanish must take LZS-1003 & LZS-1004.

Optional Modules

40 credits from:

  • LZC-1003: Chinese for Beginners 1 (20) (Semester 1)
  • LZF-1003: French for Beginners I (20) (Semester 1)
    The module is devised to suit 'ab initio' and post-GCSE students of French and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary French culture and society. Key texts: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
    or
    LCF-1003: Ffrangeg i Ddechreuwyr I (20) (Semester 1)
    Mae'r modiwl hwn yn addas ar gyfer dechreuwyr a myfyrwyr sydd wedi astudio Ffrangeg at TGAU. Mae'n canolbwyntio ar ddatblygu sgiliau llafar, gwrando ac ysgrifennu. Mae'r modiwl yn cynnwys cyflwyniad ac adolygu (yn achos rhai sydd eisoes wedi gwneud TGAU) y rhannau allweddol o ramadeg (yr amser presennol a'r gorffennol, y dyfodol a'r amodol, enwau, ansoddeiriau, arddodiaid). Bydd y myfyrwyr yn dysgu geirfa gyffredinol a'r ymadroddion allweddol sy'n ymwneud â'r hunan, y teulu, gweithgareddau bob-dydd, diddordebau, yr hyn maent yn ei hoffi/gasáu, a hynny yn rhannol trwy sefyllfaoedd chwarae rôl. Gan ddefnyddio'r cymhorthion sain/gweledol priodol, bydd y myfyrwyr yn cael eu cyflwyno i'r diwylliant a'r gymdeithas Ffrengig heddiw. Key texts The following textbooks are used: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
  • LZG-1003: German for Beginners I (20) (Semester 1)
    The module is devised to suit 'ab initio' and post-GCSE students of German and focuses on the development of basic oral, aural and written communicative skills. The module involves an introduction to and [in the case of those with GCSE knowledge of the language] a revision of key areas of grammar (present and past tenses, the future and conditional tenses, nouns, adjectives, prepositions). Students will acquire general vocabulary and key expressions relating to self, family, daily routine, hobbies, likes and dislikes, in part through role-play situations. Using appropriate audio/visual aids, students will also be introduced to modern and contemporary German culture and society Key Text Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
  • LZI-1003: Italian for Beginners I (20) (Semester 1)
    This is a module running in semester 1 aimed at absolute beginners. This module intends to make students become familiar with the basic structures of the language in order to enable them to express themselves, both orally and in writing, on very simple topics related to everyday life situations. The textbook adopted for this course is 'Spazio Italia 1' (Loescher Editore). This particular text has been selected for its communicative approach to language teaching which, in conjunction with a more traditional approach to grammar, allows students to speed up their progress in all the four essential language learning skills of speaking, reading, listening and writing. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
  • LZC-1004: Chinese for Beginners 2 (20) (Semester 2)
  • LZF-1004: French for Beginners II (20) (Semester 2)
    This module is aimed at all first year students who have completed French for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Key texts: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
    or
    LCF-1004: Ffrangeg i Ddechreuwyr II (20) (Semester 2)
    Bydd y modiwl hwn, a gynhelir yn yr ail semester, yn cynnwys pedair awr o oriau cyswllt yr wythnos. Mae wedi ei anelu at fyfyrwyr yn y flwyddyn gyntaf sydd wedi cwblhau Ffrangeg i Ddechreuwyr 1 a Myfyrwyr Canolradd 1. Nod y modiwl yw datblygu'r sgiliau sylfaenol mewn siarad, gwrando ac ysgrifennu a gafwyd yn semester 1 er mwyn dod â hwy i'r lefel hyfedredd sy'n cyfateb i Lefel A. Bydd y myfyrwyr yn defnyddio'r egwyddorion gramadeg a ddysgwyd yn semester 1 wrth ysgrifennu darnau mwy estynedig, gan ganolbwyntio ar gystrawennau mwy cymhleth (Y Goddefol, y Dibynnol a'r Gorchmynnol). O ran datblygu sgiliau llafar, bydd y myfyrwyr yn trafod mwy yn yr iaith darged. Caiff sgiliau gwrando eu datblygu hefyd trwy ymarferion tâp sain a fideo. Key texts The following textbooks are used: Action Grammaire! 3rd edition by Phil Turk & Geneviève García Vandaele (Hodder Education, 2006). The French Experience 1 Marie Therese Bougard, Daniele Bourdais (BBC Publications, 2003) Students are given the following advice about purchasing a dictionary: “You may be able to manage with a concise one (not a pocket dictionary), but you should consider a ‘proper’ translating dictionary such as the Collins-Robert or Oxford-Hachette, and learn to use it effectively and regularly.”
  • LZG-1004: German for Beginners II (20) (Semester 2)
    This module is aimed at all first year students who have completed German for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics Course book: Storz, Thomas, Jutta Müller and Hartmut Aufderstraße, Delfin (Munich: Hueber Verlag, 2014). Websites: SMLC offers a link list for all language students that covers the most important resources (newspapers, TV channels, online grammar and dictionaries, etc.) in the language(s) that they study: http://www.bangor.ac.uk/ml/links-german.php.en (German online resources) http://www.bangor.ac.uk/ml/links-welsh.php.en (Welsh medium resources) Additionally, students are encouraged to consult: English-German Context Dictionary: http://www.linguee.com/
  • LZI-1004: Italian for Beginners II (20) (Semester 2)
    This module is aimed at all first year students who have completed Italian for Beginners 1. The module aims to develop the basic oral, aural and written communicative skills acquired in semester 1 in order to bring students up to and beyond a level of proficiency equivalent to 'A' level. Students apply the grammatical principles learned in semester 1 to extended pieces of writing and also focus on more complex grammatical structures. Aural communicative skills are developed through audio and video tape comprehension exercises and students are required to make individual presentations on more sophisticated topics. Key Texts: Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 1, (Torino: Loescher Editore, 2011). Diaco, Mimma Flavia & Maria Gloria Tommasini, Spazio Italia 3, (Torino: Loescher Editore, 2011). Webpages: www.rainews.it www.repubblica.it Any other learning resources: Lingu exercises
  • LXC-1100: Intro. to Chinese Studies (20) (Semester 1 + 2)
  • QXL-1112: Language, Literature & Culture (20) (Semester 2)
    1. the relationship between language, culture and thought processes, 2. the relationship between language and identity, 3. the structures of bilingual societies, 4. the different manifestations of multilingualism, particularly in relation to the concepts of bilingualism and diglossia, 5. the cultural, political, and anthropological issues surrounding minority languages & language policy.
  • LXE-1600: Cultures in Context (20) (Semester 2)
  • LXE-1700: Creating National Histories (20) (Semester 1)
  • Should you wish to take any of the non-specialist language modules or any other module not included here, please inform your Personal Tutor in Welcome Week.

Year 2 Modules

Compulsory Modules

Semester 1

  • LZS-2040: Spanish Language 1 (40) Core
    This module comprises two text-based written language classes and one class which focuses on the development of oral and aural communicative skills. In the first written language class, students concentrate on translation, paraphrasing, reading comprehension exercises and report writing, while grammar revision and consolidation forms the focus of hour 2. In hour 3, students are exposed to a variety of audio visual material and are required to participate in class discussions and debates. No set text is given for this language module. Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students have to complete the School’s Self-Study Portfolio (available from SMLC website).
    or
    LCS-2040: Iaith Sbaeneg 1 (40) Core
    Mae'r modiwl hwn yn cynnwys dau ddosbarth ysgrifennu sy'n seiliedig ar destunau ac un dosbarth sy'n canolbwyntio ar ddatblygu sgiliau cyfathrebu llafar a chlywedol. Yn y dosbarth ysgrifennu cyntaf, bydd myfyrwyr yn canolbwyntio ar gyfieithu, aralleirio, ymarferion darllen a deall ac ysgrifennu adroddiadau. Bydd yr ail ddosbarth yn canolbwyntio ar adolygu a chyfnerthu elfennau gramadegol. Yn y trydydd dosbarth, bydd myfyrwyr yn gwylio a gwrando ar amrywiaeth o ddeunydd clyweled ac yna bydd gofyn iddynt gymryd rhan mewn trafodaethau dosbarth. Bydd pedwerydd dosbarth i gyn-ddechreuwyr yn unig yn canolbwyntio ar sgiliau cyfathrebu ysgrifenedig a thasgau gwylio a deall tapiau fideo.
  • ASB-2103: Principles of Marketing (10)
    The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.
    or
    ACB-2103: Egwyddorion Marchnata (10)
    Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.
  • ASB-2113: Marketing Communication (10)
    Integrated marketing communication; Application of contemporary communication theory and research methods; Marketing communications strategies and planning; Advertising and media planning; Sales promotion and online marketing communication; Public relations and exhibitions; Packaging and field marketing; Implementation and evaluation of integrated marketing communications strategy.
    or
    ACB-2113: Cyfathrebu Marchnata (10)
    Cyfathrebu marchnata integredig; Defnyddio theori cyfathrebu a dulliau ymchwil cyfoes; Strategaethau a chynllunio dulliau o gyfathrebu marchnata; Hysbysebu a chynllunio yn y cyfryngau; Hyrwyddo gwerthiannau a chyfathrebu marchnata ar-lein; Cysylltiadau cyhoeddus ac arddangosfeydd; Gwerthu’n bersonol a marchnata uniongyrchol; Gweithredu a gwerthuso strategaeth cyfathrebu marchnata integredig.

Semester 2

  • LZS-2040: Spanish Language 1
    This module comprises two text-based written language classes and one class which focuses on the development of oral and aural communicative skills. In the first written language class, students concentrate on translation, paraphrasing, reading comprehension exercises and report writing, while grammar revision and consolidation forms the focus of hour 2. In hour 3, students are exposed to a variety of audio visual material and are required to participate in class discussions and debates. No set text is given for this language module. Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students have to complete the School’s Self-Study Portfolio (available from SMLC website).
    or
    LCS-2040: Iaith Sbaeneg 1
    Mae'r modiwl hwn yn cynnwys dau ddosbarth ysgrifennu sy'n seiliedig ar destunau ac un dosbarth sy'n canolbwyntio ar ddatblygu sgiliau cyfathrebu llafar a chlywedol. Yn y dosbarth ysgrifennu cyntaf, bydd myfyrwyr yn canolbwyntio ar gyfieithu, aralleirio, ymarferion darllen a deall ac ysgrifennu adroddiadau. Bydd yr ail ddosbarth yn canolbwyntio ar adolygu a chyfnerthu elfennau gramadegol. Yn y trydydd dosbarth, bydd myfyrwyr yn gwylio a gwrando ar amrywiaeth o ddeunydd clyweled ac yna bydd gofyn iddynt gymryd rhan mewn trafodaethau dosbarth. Bydd pedwerydd dosbarth i gyn-ddechreuwyr yn unig yn canolbwyntio ar sgiliau cyfathrebu ysgrifenedig a thasgau gwylio a deall tapiau fideo.
  • ASB-2107: Consumer Behaviour (10)
    Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.
  • ASB-2109: Marketing Research (10)
    The role of marketing research; Defining a research problem, research question and objectives; Questionnaire design, measurement and scaling; Sampling; Quantitative analysis; Collecting secondary data and use of databases; Qualitative methods including interviews, focus groups and observation; Qualitative analysis; Writing a research report; Causal research and an introduction to experiments.
    or
    ADB-2109: Ymchwil Marchnata (10)
    Swyddogaeth ymchwil marchnata; Diffinio problem ymchwil, cwestiwn ymchwil ac amcanion; Cynllun holiaduron, mesur a graddio; Samplu; Dadansoddi meintiol; Casglu data eilaidd a defnyddio cronfeydd data; Dulliau ansoddol yn cynnwys cyfweliadau, grwpiau ffocws ac arsylwi; Dadansoddi ansoddol; Ysgrifennu adroddiad ymchwil; Ymchwil achosol a chyflwyniad i arbrofion.

Optional Modules

40 credits from:

  • LXS-2024: History of Galicia (20) (Semester 2)
    During this course, you will be introduced to the history of Galicia, from its pre-history through to the creation of the autonomous community that it is today. While attention is paid to Galicia’s pre-history (in connection with the concept of Celtic roots and its evolution and manipulation for Galicia’s historical identity) and the Middle Ages, the module will concentrate largely on the history of the twentieth and twenty-first centuries with particular focus on the emergence of the idea of nationhood, political activism, and cultural production in Galicia. Key historical texts will be analysed for each period covered. Books: De la Granja, José Luis; Beramendi, Justo; Anguera, Pere, La España de los nacionalismos y las autonomías (Madrid: Editorial Síntesis, 2001). Gemie, Sharif, Galicia, A Concise History (Cardiff: University of Wales Press, 2006). King, Stewart, Beyond the periphery : narratives of identity in the Basque country, Catalonia and Galicia = Más allá de la periferia : narrativas de identidad en Cataluña, Galicia y el País Vasco. (Australia : Antípodas, 2007). Miguélez-Carballeira, Helena, Galicia, a Sentimental Nation: Gender, Culture, Politics (Cardiff: University of Wales Press, 2013). Romero, Eugenia R., Contemporary Galician culture in a global context: movable identities (Lanham, Md.: Lexington Books, 2012). Villares, Ramón, Historia de Galicia (Madrid: Alianza Editorial, 2004). Webpages: The research project ‘Voces e nomes’: http://www.nomesevoces.net/ Articles: Lourenzo Prieto, Lourenzo, ‘Interpreting Galician History: The Recent Construction of an Unknown Past’ in Contemporary Galician Cultural Studies: Between the Local and the Global, ed. by Hooper & Puga (New York: MLA, 2011). Cazorla-Sánchez, Antonio, ‘At Peace with the Past: Explaining the Spanish Civil War in the Basque Country, Catalonia, and Galicia’, in Teaching Representations of the Spanish Civil War, ed. by Valis (New York: Modern Language Association, 2007). Rίos Bergantiños, Noa, ‘Contemporary Galizan Politics: The End of a Cycle?’, in A Companion to Galician Culture, ed. by Miguélez-Carballeira. (Woodbridge: Tamesis, 2014).
  • LXS-2028: Galician I (20) (Semester 1)
    This module involves an introduction to Galician through the study of key areas of grammar (verbal tenses, nouns, adjectives, prepositions, etc.), idiomatic register, and general vocabulary. Through selected in-class texts, students will also be introduced to Galician culture, literature, and sociolinguistics. The course is highly recommended for students who intend to do their year abroad (or part of it) in the historical city of Santiago de Compostela (the capital of Galicia) and its university or the cities of Vigo and A Coruña. Books: Boullón Agrelo, Ana; Monteagudo Romero, Henrique; García Cancela, Xermán, Diccionario normativo Galego-Castelán (Vigo: Galaxia, 1994). Gómez Guinovart, Xavier, Dicionario moderno inglés-galego (Vigo: 2.0 editora, 2012). Normas ortográficas e morfolóxicas do idioma galego (Vigo: Real Academia Galega & Instituto da Lingua Galega, 2004). Pérez Barreiro, Servando, Dicionario completo galego-inglés, inglés-galego (Vigo: Cardeñoso). Webpages: Dictionary English-Galician, Galego-Inglés: http://sli.uvigo.es/dicionario/index.html Galician dictionary by the Real Academia Galega: http://www.realacademiagalega.org Linguakit: https://linguakit.com/full_analysis Articles: O’Rourke, Bernadette, ‘The Galician Language in the Twenty-First Century’, in A Companion to Galician Culture, ed. by Helena Miguélez-Carballeira (London: Tamesis, 2014), pp.73-92. Thompson, John Patrick, ‘Portuguese or Spanish Orthography for the Galizan Language? An analysis of the Conflito Normativo’, in Contemporary Galician Cultural Studies: between the local and the global, ed. by Kirsty Hopper & Manuel Puga Moruxa (New York: Modern Language Association of America, 2011), pp. 143-165.
  • LXS-2029: Galician II (20) (Semester 2)
    This module aims to consolidate the students' previously acquired basic knowledge of the Galician language through the study of advanced areas of grammar (verbal tenses and moods, discursive links, etc), idiomatic register, and general vocabulary. Through selected in-class texts, students will also be introduced to Galician culture, literature, and sociolinguistics. The course is highly recommended for students who intend to do their year abroad (or part of it) in the historical city of Santiago de Compostela (the capital of Galicia) and its university. Books: Boullón Agrelo, Ana; Monteagudo Romero, Henrique; García Cancela, Xermán, Diccionario normativo Galego-Castelán (Vigo: Galaxia, 1994). Gómez Guinovart, Xavier, Dicionario moderno inglés-galego (Vigo: 2.0 editora, 2012) Miguélez-Carballeira, Helena (ed), A Companion to Galician Culture (Woodbridge: Tamesis, 2014). Normas ortográficas e morfolóxicas do idioma galego (Vigo: Real Academia Galega & Instituto da Lingua Galega, 2004). Pérez Barreiro, Servando, Dicionario completo galego-inglés, inglés-galego (Vigo: Cardeñoso). Webpages: Dictionary English-Galician, Galego-Inglés: http://sli.uvigo.es/dicionario/index.html Galician dictionary by the Real Academia Galega: http://www.realacademiagalega.org Linguakit: https://linguakit.com/full_analysis Online newspaper Novas da Galiza: http://www.novasgz.com/ Online newspaper Praza Pública: http://praza.com/ Online newspaper Sermos Galiza: http://www.sermosgaliza.com/ Online TV Ano Cero: http://galizaanocero.tv/ Online TV Irmandade TV: http://www.irmandade.tv/ Radio Televisión de Galicia: http://www.crtvg.es
  • LXS-2033: Contemporary Spanish Cinema (20) (Semester 2)
    Spanish cinema and its pioneers Neorealism and political dissent in the 1950s (Luís Buñuel, Viridiana) Art house cinema in the 1960s (Víctor Erice, El espirítu de la colmena) The cinema of the transition: the `disenchantment¿ Popular genres in post-Franco Spain The Spanish film industry in the 1980s and 1990s Gender and sexuality is post-Franco cinema (Pedro Almodóvar, Hable con ella) Catalan and Basque cinema (Julio Medem, Tierra) The internationalization of Spanish cinema (Alejandro Amenábar, Mar adentro) Social realism at the turn of the century (Fernando León, Los lunes al sol) Women in contemporary Spanish cinema (Icíar Bollaín, Te doy mis ojos) The films are available in the School of Modern Languages DVD library. Primary Films: Luis Buñuel, Viridiana (1961) Víctor Erice, El espíritu de la colmena (1973) Pedro Almodóvar, Volver (2006) Agustí Villaronga, Pa negre (2010) Icíar Bollaín, Te doy mis ojos (2003) Recommended reading: Bentley Bernard P. E., A Companion to Spanish Cinema (London: Tamesis, 2008) Caparrós Lera, José María, El cine español de la democracia: de la muerte de Franco al "cambio" socialista (1975-1989) (Barcelona: Anthropos, 1992) Deveny, Thomas, Cain on Screen: Contemporary Spanish Cinema (Lanham: Scarecrow Press, 1999) D'Lugo, Marvin, Guide to the Cinema of Spain (Westport: Greenwood Press, 1997) Fiddian, Robin W. and Peter W. Evans, Challenges to Authority: Fiction and Film in Contemporary Spain (London: Tamesis Books, 1988) Jordan, Barry and Rikki Morgan-Tamosunas, Contemporary Spanish Cinema (Manchester: Manchester University Press, 1998) Pavlovi, Tatjana, 100 years of Spanish Cinema (Malden: Wiley-Blackwell, 2009) Triana-Toribio, Nuria, Spanish National Cinema (London: Routledge, 2003) Resina Joan Ramon (ed.), Burning Darkness: a Half Century of Spanish Cinema, ed. (Albany: SUNY Press, 2008)
  • LXS-2035: Barcelona: a Cultural History (20) (Semester 1)
    The module will cover the following topics: 1) Theoretical Approaches to the Urban Space; 2) Beyond the City Walls: Building Modern Barcelona; 3) Modernista architecture: the Hospital de Sant Pau; 4) Mediterranean Classicism: Noucentista ideology and concept of the city-nation; 5) Socio-political History: a City under Siege; 6) Subjectivity and Space: In Diamond Square (1962) by Mercè Rodoreda; 7) Liminal Urban Spaces: Staging El Raval neighbourhood in Hamelin (2005) by Juan Mayorga; 8) The City as a Stage: La Fura dels Baus, Els Comediants and La Cubana; 9) Urban Renewal: architecture, art and design in the Olympic era; 10) Historicity and Temporality in Barcelona, un mapa (2008) by Ventura Pons; and 11) From the Barcelona model to the Barcelona brand

Year 4 Modules

Compulsory Modules

Semester 1

  • LZS-3030: Spanish Language 2 (30) Core
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. No set text is given for this language module, although students are highly encouraged to purchase a copy of the following books for self-study: Butt, John and Carmen Benjamin (2011) A New Reference Grammar of Modern Spanish, London and Oxford: Arnold. Pountain, Christopher, Teresa de Carlos and Angela Howkins (2011) Practicing Spanish Grammar: A Workbook, London & Oxford: Arnold. Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students are encouraged to complete the School’s Self-Study Portfolio (available from SMLC website)
    or
    LCS-3030: Iaith Sbaeneg 2 (30) Core
    Nod y modiwl 30 credyd hwn sy'n para trwy'r flwyddyn yw hyrwyddo defnydd priodol o arddull a chywair ym mhob darn o waith ysgrifenedig a sicrhau bod myfyrwyr yn gallu ymdrin ag amrywiadau cywair a mynegiant idiomatig mewn modd hyderus a chywir. Trwy ddarllen testunau amrywiol a gweld strwythurau gramadegol cymhleth, disgwylir i fyfyrwyr feithrin sgiliau darllen ac ysgrifennu sy'n cyfateb i safon myfyrwyr yn eu blwyddyn olaf.
  • ASB-3103: Marketing Strategy & Man. (10)
    Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
  • ASB-3114: e-Marketing (10)
    Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.

Semester 2

  • LZS-3030: Spanish Language 2
    This 30 credit module running throughout the year promotes appropriate use of style and register in all written and oral work and ensures that students can deal with variations in register and idiomatic expression in a confident and accurate manner. Through exposure to selected texts, complex grammatical structures and audiovisual materials, students acquire reading, writing, aural and oral skills which match the required standard of final year linguists. No set text is given for this language module, although students are highly encouraged to purchase a copy of the following books for self-study: Butt, John and Carmen Benjamin (2011) A New Reference Grammar of Modern Spanish, London and Oxford: Arnold. Pountain, Christopher, Teresa de Carlos and Angela Howkins (2011) Practicing Spanish Grammar: A Workbook, London & Oxford: Arnold. Any other learning resources: Students are given two module dossiers at the beginning of the year containing all the necessary materials for their classes. Students are encouraged to complete the School’s Self-Study Portfolio (available from SMLC website)
    or
    LCS-3030: Iaith Sbaeneg 2
    Nod y modiwl 30 credyd hwn sy'n para trwy'r flwyddyn yw hyrwyddo defnydd priodol o arddull a chywair ym mhob darn o waith ysgrifenedig a sicrhau bod myfyrwyr yn gallu ymdrin ag amrywiadau cywair a mynegiant idiomatig mewn modd hyderus a chywir. Trwy ddarllen testunau amrywiol a gweld strwythurau gramadegol cymhleth, disgwylir i fyfyrwyr feithrin sgiliau darllen ac ysgrifennu sy'n cyfateb i safon myfyrwyr yn eu blwyddyn olaf.
  • ASB-3107: The Marketing of Services (10)
    Understanding and framing service experiences; Measuring Service Quality; Role of technology in service quality; Service setting and participants; Price/Value/Quality; Communication - more than promotions; Managing demand and customer confidence; Service delivery globally.

10 credits from:

Optional Modules

40 credits from:

  • LXI-3011: Adaptations in European Cinema (20) (Semester 1 + 2)
    During this course you will be introduced to issues relating to the re-use of tradition through the study of adaptations and/or recreations of literary texts, historical events or historical figures in Spanish and Italian cinema. You will thus become familiar with the socio-historical and ideological concerns that characterise contemporary Spain and Italy and you will reflect on the importance of film as a cultural medium. Primary sources: Films - Bernardo Bertolucci, 'Spider's Stratagem' (1969) - Vittorio De Sica, 'The Garden of the Finzi-Continis' (1970) - Francesco Rosi, 'Carmen' (1984) - Carlos Saura, 'Carmen' (1983) - Film and literary adaptions of the myth of Pygmalion - David Trueba, 'Soldados de Salamina' (2003) Primary sources: Texts ** A Dossier with all compulsory reading material (including short primary sources and required critical reading for seminars) will be made available from SMLC office in week 1. - Borges, Jorge Luis, "Theme of the Traitor and the Hero" in 'Labyrinths' (Penguin Books, 1970) [in dossier] - Bassani, Giorgio, 'The Garden of the Finzi-Continis' (Quartet Books, 1997) or Bassani, Giorgio 'Il Giardino dei Finzi-Contini' (Einaudi, 1999) - Bizet, Georges, 'Carmen', libretto by Henri Meilhac and Ludovic Halévy with English [in dossier] - Mérimée, Prosper, 'Carmen' trans. by Nicholas Jotcham (Oxford: Oxford UP, 1998) [in dossier] - Quim Monzó, ‘Pigmalió’, in El perquè de toto plegat (Quaderns Crema, 1993). - Javier Cercas, 'Soldados de Salamina' (Tusqusts Editores, 2003); 'Soldiers of Salamis' (Bloomsbury, 2003)
  • LXS-3018: Reading Contemporary Galician (20) (Semester 1)
    During this course, you will be introduced to the different 20th-Century literary texts (both narrative and poetic) originally written in the Galician language (which you will read in either Galician, Spanish or English). You will also be introduced to a set of cultural specificities of contemporary Galician culture (language conflict, the relevance of the Lusophone framework, hybridity and urban/rural studies). The authors studied will include key figures in Galician culture and politics such as Alfonso Castelao, the poets Luz Pichel and Lupe Gómez, Lois Pereiro and Manuel Rivas. Attention will be paid to both the cultural and stylistic specificity of the texts, and to the way they encompassed the main historical events of Galician and Spanish recent history. Luz Pichel: Casa pechada/Cativa en su lughar. Lupe Gómez: Selected poems. Lois Pereiro: Collected Poems. Manuel Rivas: Selected passages from Books Burn Badly.
  • LXS-3034: Spain through its Writers (20) (Semester 1)
    This module will explore how images of Spain as seen through its writers have changed over the past 100 years, by focusing on the genre of Travel Writing. It will start by providing an overview on the conventions of the genre, both in general and with a particular focus on travelogues by Spanish writers. Subsequently, students will read a series of selected extracts from different texts, which will be commented and analysed in the classroom. Although a selection of extracts will be provided, some of them will constitute compulsory reading. The first section will focus on the pre-Civil War period through the following indicative themes: the use of landscape in the construction of national identity (Azorín), travel writing as an initiation into literature (García Lorca) and the contrast between Spain and Europe (Julio Camba). The second part of the module will focus on the literary representations of Spain during the Francoist period, starting with the view of Catalunya, Galicia and Andalucía provided by Falangist writer Ernesto Giménez Caballero. This period also saw the publication of one of the milestones of the genre in Spanish literature, Viaje a la Alcarria by Nobel Prize winner Camilo José Cela, in which the author provides a personal account of rural Spain. By contrast, Ignacio Aldecoa’s travel writing aims to show a more realistic view of the situation of Spain during the dictatorship. Finally, the module will explore representations of Spain during the democratic period, starting with Julio Llamazares’ use of memory politics in his travel writing and Alfonso Armada’s texts on the touristification of Spain. Finally, Luisa Castro’s Viajes con mi padre will be studied as an example of travel writing as confessional journey.
  • LXS-3041: Catalan Identity on the Screen (20) (Semester 2)
    The module will cover the following topics: 1) Theorising national cinema: key concepts; 2) Challenging the hegemonic gaze: the Barcelona School of Film; 3) Staging Identity: Adaptations of theatre and the novel 4) Re-mapping the urban landscape: the films of Ventura Pons; 5) Female Subjectivity and Authorship in Sílvia Munt’s Gala (2003); 6) Monstrous Identities: containing illness and sexual deviance in El mar by Agustí Villaronga; 7) Trauma in Elisa K by Judith Colell and Jordi Cadena; 8) The New Documentary: Memory and Reconstruction; 9) Beyond National Boundaries: Transnationalism and Multilingualism in Els nens salvatges by Patricia Ferreira ; 10) New Directions: science fiction and the horror genre; and 11) Scene-Analysis (one-hour in-class assessment) & Revision and Essay Preparation. Core films: Delete Nedar by Carla Subirana
  • LXE-3101: Approaching Translation (10) (Semester 2)
    This module aims to further develop and consolidate translation skills students have acquired in their language courses. By approaching translation as a process, it examines translation at different textual levels, from the lexico-grammatical level such as words and grammar, to the textual-pragmatic level such as cohesion, register and text types. It provides students with a framework to reflect on the translational difficulties in their chosen language pairs and explore strategies and their implications. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
    or
    LCE-3101: Trin a Thrafod Cyfieithu (10) (Semester 2)
    Bwriad y modiwl hwn yw datblygu ac atgyfnerthu ymhellach sgiliau cyfieithu a enillwyd gan fyfyrwyr yn eu cyrsiau iaith. Trwy ystyried cyfieithu fel proses, mae'n craffu ar gyfieithu ar wahanol lefelau testunol, o lefel geiriau a gramadeg, i'r lefel destunol a phragmataidd sy'n ystyried cydlyniad, cywair a mathau o destun. Mae'n rhoi fframwaith i'r myfyrwyr i ystyried yr anawsterau cyfieithu yn y parau iaith a ddewiswyd ganddynt ac i ymchwilio i strategaethau a'u goblygiadau. Key texts Baker, Mona. In Other Words: A Coursebook on Translation, 2nd edition (London: Routledge, 2011). Hatim, Basil and Munday, Jeremy. Translation: an Advanced Resource Book (London: Routledge, 2004). Students will also require language specific resources such as a bilingual and monolingual dictionaries.
  • LXE-3102: Culture and the Body (10) (Semester 1)
  • LXE-3210: Press Dossier (10) (10) (Semester 1)
    This module provides students with the opportunity to examine a topical issue relevant to one or more countries/regions in which the target language is spoken. The chosen issue will be examined through the prism of the press and media, in order to develop an understanding not only of the specific issue in question, but also of the media landscape of the relevant society. The resulting dossier will comprise the analysis of contrasting media and press types in their coverage of the chosen topic, as well as an assessment of their importance in influencing public opinion. The dossier will be written in the target language, and should contain an appendix of materials which have been examined. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php
    or
    LCE-3210: Astudio'r Cyfryngau (S1) (10) (Semester 1)
    Mae'r modiwl hwn yn rhoi cyfle i fyfyrwyr astudio pwnc cyfoes sy'n berthnasol i un neu fwy o wledydd/rhanbarthau lle y siaredir yr iaith darged. Gwyntyllir y pwnc a ddewisir drwy brism y wasg a'r cyfryngau, er mwyn magu dealltwriaeth o'r pwnc penodol ond hefyd o'r cyhoeddiadau a chyfryngau sydd ar gael yn y gymdeithas dan sylw. Bydd yr adroddiad terfynol yn cynnwys dadansoddiad o sut y mae mathau cyferbyniol o gyhoeddiadau a chyfryngau yn ymdrin â'r pwnc, yn ogystal ag asesiad o'u pwysigrwydd wrth ddylanwadu ar farn y cyhoedd. Ysgrifennir yr adroddiad yn yr iaith darged, ac atodir y deunyddiau a drafodir wrtho. Busà, M. Grazia, Introducing the Language of the News: a Student's Guide (London: Routledge, 2014) Stevenson, Nick, Understanding Media Cultures: Social Theory and Mass Communication (London; Thousand Oaks: Sage, 1995) Harrison, Martin, TV news, Whose Bias? : a Casebook Analysis of Strikes, Television and Media Studies (Hermitage, Berks.: Policy Journals, 1985) Stocchetti Matteo and Karin Kukkonen, Critical Media Analysis: an Introduction for Media Professionals (Frankfurt am Main ; New York: Peter Lang, 2011) Van Dijk, Teun A., Discourse and Communication: New Approaches to the Analysis of Mass Media Discourse and Communication (Berlin; New York: W. de Gruyter, 1985) Websites: This section of SMLC website lists some of the major newspaper, TV and radio sites in German, French, Spanish and Italian media: http://www.bangor.ac.uk/ml/uglinks.php

10 credits from:

  • ASB-3112: Advertising Strategy (10) (Semester 1)
    Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
    or
    ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
    Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
  • CCB-3202: Ymdrin â'ch Pwnc yn Gymraeg (10) (Semester 1)
    Edrychir yn fanwl ar gyweiriau iaith ac egwyddorion Cymraeg Clir a cheir cyfle i arbrofi ag ysgrifennu darnau gwahanol yng nghyd-destun amrywiol feysydd academaidd ar gyfer gwahanol gynulleidfaeodd. Rhoir arweiniad ar sut i ymgyfarwyddo â thermau penodol gwahanol bynciau. Ceir cyfle i ymarfer sgiliau a fydd o ddefnydd i'r myfyrwyr wrth ddilyn eu cyrsiau trwy gyfrwng y Gymraeg e.e. ysgrifennu nodiadau cydlynnus, crynhoi, trawsieithu a chyfieithu deunydd a defnyddir yn eu meysydd cwricwlaidd. Rhan bwysig o'r modiwl yw'r gwaith paratoi tuag at y cyflwyniad llafar (40% o'r marc terfynol) lle ceir cyfle i gyflwyno elfen benodol ar eu maes academaidd o flaen cynulleidfa o ddarlithwyr a chyd-fyfyrwyr.
  • ASB-3513: Advanced Consumer Psychology (10) (Semester 2)
    Module content will reflect current thinking on a number of specialist topics within consumer behaviour literature. Below gives an indication of the topics that may be covered. These topics are discrete in nature and therefore are not therefore linked. Introduction and moving beyond ASB2107: How have we got here? Attitude and Attitude Strength Emotions and Consumer Behaviour Personal and Social Identity Goals and Self-Regulation The dark side of consumption Consumers and Brands Hot topics presentations Social and Media Influences and Consumer Behaviour