Run by School of Music and Media
20 Credits or 10 ECTS Credits
Organiser: Dr Melissa Kagen
Overall aims and purpose
You will work as part of a small, creative team to develop a single, playable prototype of a computer game as well as a business plan for its production. This game will allow you to demonstrate the skills and creative understanding you have developed during the past two years. You will develop and present an initial proposal early in the semester. Following feedback from your peers and the course leader, and working in collaboration with your team, you will spend the following weeks prototyping the proposed game and producing a plan for its production, funding and marketing.
- Interdisciplinary development
- Design models and processes
- Structure of the game industry
- Business and entrepreneurial models
- Business planning
- Teamwork & Tools for team management
- Intellectual property rights
- Indie Game production
Good (C- to B+)
- Strong knowledge of key areas/principles
- Understanding of theoretical underpinnings
- Evidence of background study
- Limited original interpretation
- Well known links between topics are described
- Problems addressed by existing methods/approaches
- Good presentation with accurate communication
Excellent (A- to A**)
- Comprehensive knowledge
- Detailed understanding
- Extensive background study
- Original interpretation
- New links between topics are developed
- New approach to a problem
- Excellent presentation with very accurate communication
Threshold (D- to D+)
- Knowledge of key areas/principles only
- Weaknesses in understanding of main areas
- Limited evidence of background study
- No original interpretation
- Only major links between topics are described
- Limited problem solving
- Many weaknesses in presentation and accuracy
Ideate, critically evaluate, and communicate design and production options, values and affordances
Develop a business plan for a game start-up that includes a value proposition, business structure and revenue stream
Work effectively as part of a creative team and provide constructive evaluations of the performance of that team and its members
Identify intellectual property issues, prevent infringement of other's intellectual property rights, and critical evaluate options for protecting IP and commercialisation
Make design decisions that reflect critical understanding of the interaction of gameplay, narrative, and aesthetic elements of video games
Research and evaluate funding pathways and investment potential for a game design
|GROUP PRESENTATION||Project pitch||
Exhibition and presentation of proposed game design
|LOGBOOK OR PORTFOLIO||Teamwork documentation||
Continuing review of teamwork
|WRITTEN PLAN||Game Prototype & Business Plan||
A game prototype and business plan for an indie game company to produce and market the game
Teaching and Learning Strategy
Team meetings, chaired, minuted and run by team members, held weekly throughout the semester. Discussion, decisions and action points will be minuted.
Work individually or with other team members to develop game design, project plan and game prototype
Weekly introduction and discussion of game and entrepreneurial design topics
|Supervised time in studio/workshop||
Weekly cross-team workshop sessions
- Literacy - Proficiency in reading and writing through a variety of media
- Numeracy - Proficiency in using numbers at appropriate levels of accuracy
- Computer Literacy - Proficiency in using a varied range of computer software
- Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
- Safety-Consciousness - Having an awareness of your immediate environment, and confidence in adhering to health and safety regulations
- Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
- Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
- Mentoring - Able to support, help, guide, inspire and/or coach others
- Caring - Showing concern for others; caring for children, people with disabilities and/or the elderly
- Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
- Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
- Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
- Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in
Subject specific skills
- An understanding of creative and critical processes, and of the wide range of skills inherent in creative writing. (NAWE Creative Writing Benchmark Statement 3.1).
- An awareness of writing and publishing contexts, opportunities and audiences in the wider world (NAWE Creative Writing Benchmark Statement 3.1).
- Artistic engagement and ability to articulate complex ideas in oral and written forms. (NAWE Creative Writing Benchmark Statement 3.2).
- Ability to connect creative and critical ideas between and among forms, techniques and types of creative and critical praxis. (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
- Reflective practitioner skills, including awareness of the practice of others in collaborative learning (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
- The ability to synthesize information from various sources, choosing and applying appropriate concepts and methods (English Benchmark Statement 3.3).
- Ability to formulate and solve problems, anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
- Ability to gather information, analyse, interpret and discuss different viewpoints (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
- Information technology (IT) skills broadly understood and the ability to access, work with and evaluate electronic resources (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
Resource implications for students
There are no requirements for the student to purchase resources for this module.
Talis Reading listhttp://readinglists.bangor.ac.uk/modules/uxs-3801.html
- Ambrose, G. and Harris, P., 2010. Design thinking. Lausanne: AVA Academia.
- Sutton, R. I., 2007; Weird Ideas that Work: How to build a Creative Company. Free Press, Simon and Schuster,
- Holmann, R. Kaas, H-W. Keeling, D., Oct 2004., The Future of Product Development, McKinsey Quarterly.
- Brown, T. Jun 2008., Design Thinking. Harvard Business Review.
- Kolko, J., Sep 2015., Design Thinking Comes of Age. Harvard Business Review.
Pre- and Co-requisite Modules
Courses including this module
Compulsory in courses:
- W622: BA Film Studies with Game Design year 3 (BA/FSGD)
- P310: BA Media Studies with Game Design year 3 (BA/MSGD)
- W839: BA Professional Writing with Game Design year 3 (BA/PWGD)
- GW49: BSC Creative Technologies year 3 (BSC/CT)
Optional in courses:
- W3P3: BA Astudiaethau'r Cyfr & Cherdd year 3 (BA/ACC)
- T103: BA Chinese and Creative Studies year 4 (BA/CHCS)
- W890: BA Creative&Professional Writing year 3 (BA/CPW)
- WPQ0: BA Creative Studies year 3 (BA/CST)
- WPQB: BA Creative Studies (4 year with Incorporated Foundation) year 3 (BA/CST1)
- WQ93: BA Creative Stds & English Lang. year 3 (BA/CSTEL)
- WR91: BA French and Creative Studies year 4 (BA/CSTFR)
- WR92: BA German and Creative Studies year 4 (BA/CSTG)
- WR93: BA Italian and Creative Studies year 4 (BA/CSTITAL)
- WW93: BA Creative Studies and Music year 3 (BA/CSTMUS)
- WR94: BA Spanish & Creative Studies year 4 (BA/CSTSP)
- WP83: BA Media Studies & Creative Wrtng year 3 (BA/CWMS)
- W620: BA Film Studies year 3 (BA/FLM)
- W62B: BA Film Studies (4 year with Incorporated Foundation) year 3 (BA/FLM1)
- 2W89: BA Film Studies (with International Experience) year 3 (BA/FSIE)
- PP53: BA Journalism and Media Studies year 3 (BA/JMS)
- PP5B: BA Journalism & Media Studies (4yr with Incorp Foundation) year 3 (BA/JMS1)
- 3HPQ: BA Media Studies and English Literature year 3 (BA/MEN)
- PW33: BA Media Studies and Music year 3 (BA/MSMUS)
- LP33: BA Media Studies and Sociology year 3 (BA/MSSOC)
- P3WL: BA Media Studies with Theatre and Performance year 3 (BA/MSTP)
- P3WB: BA Media Stud with Theatre & Perform (4yr with Incorp Found) year 3 (BA/MSTP1)
- W6W8: BA Professional Writing & Film year 3 (BA/PWF)
- P3W9: BA Professional Writing and Media year 3 (BA/PWM)
- W900: MArts Creative Practice year 3 (MARTS/CP)
- W891: MArts Professional Writing year 3 (MARTS/PW)