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Module WXM-2269:
Arts in the Community

Module Facts

Run by School of Music and Performance

20 Credits or 10 ECTS Credits

Semester 1 & 2

Organiser: Dr Gwawr Ifan

Overall aims and purpose

This module will enable a student to: explore several different aspects of arts management or arts administration, with particular reference to music; to give a clear idea of the range of personal and professional skills required in arts administration work; to acquaint students with the theoretical basis underpinning an informed approach to the promotion and management of the arts; to help students develop a range of practical skills involved in the field of arts administration; to made a specific study of an identified aspect of community activity, possibly involving analysis of present resources and recommendations for improvement; to produce a detailed report on and analysis of the project, identifying the achievement and challenges faced in each case. This module will also prepare students to undertake a 20-credit module dissertation in Year 3.

Course content

This module offers students the opportunity to achieve a degree of working knowledge – both theoretical and practical – in the field of arts administration by means of a variety of activities concerning many types of organisations devoted in some way or another to the arts. During the year, the students will plan and undertake an extended independent placement within the community, with a specific defined goal. This may be in the Bangor area or elsewhere: a possible institution could be a school, hospital, arts centre or other arts organisation (e.g. festival, music society, orchestra). The project will have a clearly defined brief with an attainable target or targets: it might involve market research on behalf of an arts centre, with a view to producing a series of recommendations on policy, or it might involve organization of a series of educational workshops on a specific theme for a local school or schools. Students may wish to focus on the same community project (e.g. the Bangor Music Festival), given that their specific responsibilities are clearly defined in their individual briefs. The project will follow on from skills acquired in Semester 1.

Assessment Criteria


B- to B+ The work should display a sound grasp of the subject, a good level of conceptual thought, awareness of the main issues, with evidence of intellectual acumen and very good expression.

C- to C+

C- to C+ Work which displays fair knowledge of the subject, with some ability at conceptual thought (albeit inconsistent or otherwise flawed), and a general awareness of issues, with evidence of a generally intellectual approach, with good expression.


D- to D+ Work which displays basic, restricted knowledge of the subject with limited ability at conceptual thought, and a limited awareness of issues, but has some evidence of a generally intellectual approach, with fair expression.


Please also see the Explicit Marking Criteria for Musicology:

A- to A** Work which displays a thorough grasp of the subject, with evidence of further study, deeper thought, originality of approach and excellent written skills.

Learning outcomes

  1. On completion of the module, students will be able to analyse the various factors involved in arts management.

  2. On completion of the module, students will be able to carry out a specific study of an identified aspect of community activity.

  3. On completion of the module, students will be able to take personal, social and administrative responsibility within a prescribed community context, involving a considerable degree of independent work.

  4. On completion of the module, students will be able to analyse the theoretical basis underpinning an informed approach to the promotion of the arts in the community.

  5. On completion of the module, students will be able to apply a variety of communication skills, as appropriate for this level of study.

Assessment Methods

Type Name Description Weight

Presentation topics are provided in the module handbook.

Written assignment, including essay Assignment 1

You are required to produce a professionally designed promotional leaflet, brochure or folder, as well as a short, 250-word press release. Full details of the assignment are included in the module handbook.

Written assignment, including essay Assignment 2

Assignment questions are available in the module handbook.

REPORT Research report

Details and full requirements for the research report are outlined in the module handbook.


Teaching and Learning Strategy


Individual supervision as required, up to a total of 4 hours. It is anticipated that most of this will be requested in Semester 2.

Private study

Including preparation for classes and assignments.


Held in Weeks 1, 3, 5, 7, 9, 10, 11 of Semester 1, and 1, 3 and 5 of Semester 2.


Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
  • Safety-Consciousness - Having an awareness of your immediate environment, and confidence in adhering to health and safety regulations
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
  • Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
  • Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in

Subject specific skills

  • Skills of communication and interaction – oral and written communication, public presentation, team-working and collaboration, awareness of professional protocols, sensitivity, ICT skills, etc.
  • Skills of personal management – self-motivation, self-critical awareness, independence, entrepreneurship and employment skills, time management and reliability, organisation, etc.
  • Enhanced powers of imagination and creativity (4.17)


Resource implications for students

If applicable (in terms of the project), the student will be responsible for - arranging their own DBS check; - travel expenses to/from project location.

Talis Reading list

Pre- and Co-requisite Modules

Courses including this module

Compulsory in courses: