Module ASB-4115:
Management Research

Module Facts

Run by Bangor Business School

15.000 Credits or 7.500 ECTS Credits

Semester 2

Organiser: Dr Clair Doloriert

Overall aims and purpose

The intent of the course is to develop your understanding of business and management research so that you are confident in reading, interpreting and implementing research for various organisation and management purposes The key objectives are: To examine key methodological issues and approaches to research in the management To discuss the research philosophy and the research strategies in management To discuss the research strategy, design and data analysis skills needed to conduct business research To critically evaluate the strengths and limitations of data gathered using qualitative and quantitative approaches To be able to interpret and evaluate types of business and management research usual to middle/ senior business and management roles within organisations and industry

Course content

This module will consist of the following components: An introduction to the management research Formulating the research topic and critically reviewing the literature Research philosophies; ontology, epistemology and axiology Research strategies and design Sampling methods in management research Issues of quality in business and management research Quantitative research (collection and analysis) Quantitative research (collection and analysis) Writing up your research; types of report, styles of writing and sections to include Exam preparation & Assignment preparation workshops Course review This module is led by Dr Clair Doloriert but includes other lecturers teaching across various research topics

Assessment Criteria

threshold

Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in management research. Some grasp of theoretical/conceptual/practical elements. Pursue a sustained piece of independent work requiring subject-specific and transferable skills.

good

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management and business research. Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of work. Some evidence of the use of creative and reflective skills. Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements.

excellent

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in management research. Show appraising and evaluative insights, creativity and evidence based judgement as well as a capacity to innovative and challenge assumptions from an informed perspective across all components of the assessment. Adopt an autonomous approach to learning and continuing professional development across the whole module. Excellent integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

Learning outcomes

  1. Appreciate the nature, value and broad range of contributions of research in business and management

  2. Demonstrate an awareness of the philosophical roots of both quantitative and qualitative approaches to research in management; including ontology, epistemology and methodology

  3. Compare, contrast and critically evaluate alternative research strategies and designs.

  4. Understand, explain and apply the key methods of data analysis across qualitative and quantitative approaches

  5. Interpret and evaluate different types of business and management research across both qualitative and quantitative approaches, and provide an informed and considered opinion as to academic rigour and quality.

Assessment Methods

Type Name Description Weight
Case Study management research 100.00

Teaching and Learning Strategy

Hours
Lecture

3 hour lecture including case studies, formal teaching and group work

 33
Individual Project

Preparation for and writing up of assignment

 30
Private study

Preparation for lectures, listening to lectures and lives, and reading textbooks and other reading materials relating to the module

 87

Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Numeracy - Proficiency in using numbers at appropriate levels of accuracy
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sentistevely with others
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others

Subject specific skills

  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
  • Articulating and effectively explaining information.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.

Resources

Talis Reading list

http://readinglists.bangor.ac.uk/modules/asb-4115.html

Reading list

Saunders. M, Thornhill, A., and Lewis, P. (2019) Research Methods for Business Students (8th Edition) Pearson. London.

Pre- and Co-requisite Modules

Courses including this module

Compulsory in courses: