Run by Bangor Business School

20.000 Credits or 10.000 ECTS Credits

Semester 1 & 2

Organiser: Dr Clair Doloriert

The aim of this module is to provide you with the foundations to understanding cultural differences, nuances and sensitivities. Whilst raising you awareness and understanding of the importance of cultural diversity within the hospitality and tourism industry, this module also aims to the meaning of cultural difference and cultural norms. It also introduces, compares and contrasts customs that need to be recognised and accommodated in some way by 'outsiders', vis-a-vis those working in the travel, tourism and hospitality industry, with customs to which adaptation is optional, and those to which outsiders should not participate in. This module should increase your cultural intelligence as a future manager and/or leader within the travel, tourism and hospitality industry.

Topics may include:

• Identify cultural expectations of inbound international visitors to Uzbekistan
• Compare and contrast factual and interpretive cultural knowledge
• Identify changes in cultural conditions including cultural borrowing
• Explore the importance of cultural imperatives, Adiaphora and cultural exclusives within the hospitality and tourism industry.
• Explore high and low context cultures and their importance in business and within the hospitality and tourism industry.

threshold

-D / 40%

The student's conceptual awareness of the theory and practice contained within the module has only generated a narrow range of ideas and analysis. The student's responses are loosely defined in relation to the conclusions, with limited evidence of linking abstract theories to a range of specialised skills and practises.

good

-B / 50%

The student's conceptual awareness of the theory and practice contained within the module has generated a broad range of ideas and analysis. The student's response are closely defined in relation to the conclusions, with some evidence of linking abstract theories to a range of specialised skills and practices.

excellent

-A / 70%

The student's conceptual awareness of the theory and practice contained within the module has generated a relevant range of ideas and analysis. The student's responses are clearly defined in relation to the conclusions, with consistent evidence of linking abstract theories to a range of specialised skills and practices.

1. Identify cultural expectations of inbound international visitors to Uzbekistan from both high and low context cultures

2. Distinguish the difference between factual cultural knowledge and interpretive cultural knowledge

3. Identify how changes in cultural conditions, such as cultural borrowing impact on the hospitality and tourism industry

4. Appraise the importance of the cultural imperative on business customs and the importance of building rapport and relationships.

Type	Name	Description	Weight
	Exhibition Powerpoint		40.00
	Individual essay		60.00

		Hours
Private study	156 hours of private study this includes (but is not limited to): • Preparing for lectures (reading PowerPoint’s in advance of lectures, textbook chapters etc) • Reflection post-lectures (further reading, summarising notes etc) • Further reading around the subject (websites, newspapers, journal articles etc) • Planning & preparing for assignments and exams including revising, researching and writing-up. • Any group work/ team meetings for any summative group work activity	156
Lecture	Formal taught element - traditional lecture teaching which can include group break-out style discussions, case-study activities and other appropriate lecture activities.	36
Workshop	Assessment Workshops e.g. Assignment preparation workshop semester 1 & exam (or 2nd assignment/ presentation etc) preparation workshop semester 2)	4
One-to-one supervision	This includes formal/ informal email communications, office hour engagements, feedback provided on assignments etc . Meetings can be 1-2-1 or small group discussions/ email/ web-based chat communications etc	4

• Literacy - Proficiency in reading and writing through a variety of media
• Numeracy - Proficiency in using numbers at appropriate levels of accuracy
• Computer Literacy - Proficiency in using a varied range of computer software
• Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
• Exploring - Able to investigate, research and consider alternatives
• Information retrieval - Able to access different and multiple sources of information
• Inter-personal - Able to question, actively listen, examine given answers and interact sentistevely with others
• Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
• Safety-Consciousness - Having an awareness of your immediate environment, and confidence in adhering to health and safety regulations
• Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
• Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
• Caring - Showing concern for others; caring for children, people with disabilities and/or the elderly
• Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
• Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
• Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in

• Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
• Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
• Ability to work with people from a range of cultures.
• Articulating and effectively explaining information.
• Building and maintaining relationships.
• Communication and listening including the ability to produce clear, structured business communications in a variety of media.
• Emotional intelligence and empathy.
• Conceptual and critical thinking, analysis, synthesis and evaluation.
• Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
• Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

Talis Reading list

http://readinglists.bangor.ac.uk/modules/etb-2001.html

Reading list

MODULE TEXT BOOK
Ibbotson S, (2020) Discover Uzbekistan Travel Guide (3rd edition), Bradt, Buckinhamshire

Adams E (2016) Uzbekistan History & Early History. Independence, Ethnic Composition,The Economy, Government, Culture and Tourism, Sonit Education Academy, Abidjan

READING LIST

Page, S J (2019) Tourism Management: An Introduction, 6th edition, Butterworth Heinemann Ltd

Page, S. and Connell, J. (2014). Tourism : A Modern Synthesis. Andover, UK: South-Western Cengage Learning.

Sharpley, R (2018) Tourism, Tourists and Society 5th edition, Routledge Ltd

Compulsory in courses:

• N82M: BSc International Bus in Tourism & Hospitality (Franchised) year 2 (BSC/PIBTH)
• N83M: BSc Tourism & Hospitality: Managemt Leadership (Franchised) year 2 (BSC/PTHML)