Modules for course N5AD | MBA/IM
MBA International Marketing
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4413: Int'l Strategic Management (15)
- ASB-4431: Organisations and People (15)
- ASB-4521: Int'l Marketing Communication (15)
- ASB-4530: Global Brand Management (15)
Semester 2
- ASB-4115: Management Research (15)
- ASB-4439: International Marketing (15) Core
- ASB-4440: Consumers in Global & Digital (15)
60 credits from:
- ASB-4524: Int'l Marketing Project (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core