Modules for course N5AG | MSC/CDMA
MSc Consumer & Digital Marketing Analytics
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-4006: Marketing Strategy (15)
- ASB-4114: e-Marketing (15)
- ASB-4521: Int'l Marketing Communication (15)
- ASB-4530: Global Brand Management (15)
Semester 2
- ASB-4119: Customer Insight Analytics (30) Core
- ASB-4439: International Marketing (15)
- ASB-4440: Consumers in Global & Digital (15)
60 credits from:
- ASB-4524: Int'l Marketing Project (60) (Semester 3) Core
- ASB-4525: Customer Consultancy Project (60) (Semester 3) Core
- ASB-4904: Applied Business Projects (60) (Semester 3) Core