Modules for course N5R1 | BA/MKTFR
BA Marketing with French
These are the modules currently offered on this course in the 2021–22 academic year.
You can also view the modules offered in the year 2022–23.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20)
- ASB-1207: Tutorials in Marketing (20)
- ASB-1600: Marketing (20)
Semester 2
40 credits from:
- LZF-1001: Advanced French 1 (20) (Semester 1) Core
- LZF-1002: Advanced French 2 (20) (Semester 2) Core
- LZF-1003: French for Beginners I (20) (Semester 1) Core
- LZF-1004: French for Beginners II (20) (Semester 2) Core
- With A-Level French Select Advanced Without A-Level French Select Beginners
Optional Modules
20 credits from:
- ASB-1114: Business Analytics (20) (Semester 1 + 2)
- ASB-1300: CORE Economics (20) (Semester 1 + 2)
Year 2 Modules
Compulsory Modules
Semester 1
- LZF-2040: French Language Skills (40) Core
- ASB-2111: Statistical Methods (20)
- ASB-2517: Marketing Communication (20)
Semester 2
- LZF-2040: French Language Skills
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods
- ASB-2116: Consumer Behaviour (20)
Optional Modules
30 credits from:
- ASB-2112: Business Information Systems (10) (Semester 2)
- ASB-2117: The Marketing of Services (10) (Semester 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2)
- ASB-2416: Operations Strategy (10) (Semester 1)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
Year 4 Modules
Compulsory Modules
Semester 1
- LZF-3030: French Language Skills (30) Core
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
Semester 2
- LZF-3030: French Language Skills
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
Optional Modules
30 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- ASB-3532: Trends in Marketing (10) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
10 credits from:
- LXE-3101: Approaching Translation (10) (Semester 2)
- LXE-3210: Press Dossier (10) (10) (Semester 1)