Skip to main content
Home

Information for:

  • Alumni
  • Applicants
  • Current Students
  • Staff
  • Parents
  • Job Vacancies
  • Covid-19
  • Cymraeg
My country:

Main Menu

    • Study Options
      • Study Home
      • Why Study at Bangor?
      • Undergraduate Study
      • Postgraduate Taught Study
      • Postgraduate Research
      • Executive Education
      • Part-time Courses
      • January Start Courses
      • Degree Apprenticeships
      • Study Abroad
      • Work Experience
    • Study Advice
      • Apply
      • Already Applied?
      • Fees and Finances
      • Scholarships and Bursaries
      • Get Ready for University
      • Widening Access
    • Explore Bangor
      • Open Days and Visits
      • Virtual Student Experience
      • Magical Bangor

    Find a Course

    Order a Course Guide

    Open Days

    Clearing

    • Student Life
      • Student Life Home
      • Bangor and the Area
      • Social Life and Entertainment
      • Student Accommodation
      • Clubs and Societies
      • Sport
      • Virtual Student Experience
      • Videos and Vlogs
    • Your Experience at Bangor
      • Student Support
      • Skills and Employability
      • Study or Work Abroad
      • Fees and Finances

    Student Profiles

    Student Videos and Vlogs

    Welcome 2022

    • Choose Bangor
      • International Home
      • Why Bangor?
      • Location
      • Accommodation
      • Student Support
      • Contact Us
      • Bangor University's China website
    • Apply
      • Entry Requirements
      • Tuition Fees and Scholarships
      • How to Apply
      • Already Applied
      • Study Abroad
      • Exchanges
      • Worldwide Partners

    Country Specific Information

    Bangor University International College

    Find a Course

    Clearing 2023

    • Research
      • Research Home
      • About Our Research
      • Research in our Academic Schools
      • Research Institutes and Centres
      • Research Portal
      • Integrated Research and Impact Support (IRIS) Service
      • Energy
      • REF 2021
      • Research News
    • Postgraduate Research Opportunities
      • Postgraduate Research
      • Doctoral School
    • Events and Training Opportunities
      • Researcher Development
    • The University
      • About Us
      • Our Mission
      • Strategy 2030
      • Annual Report & Financial Statements
      • Our Location
      • Academic Schools and Colleges
      • Services and Facilities
      • Vice-Chancellor's Office
      • Working with Business
      • Working with the Community
      • Sustainability
      • Health and Wellbeing
      • Contact Us
    • Working for Us
      • Job Vacancies
    • University Management and Governance
      • Policies and Procedures
      • Slavery and Human Trafficking Statement
      • Management and Governance
    • University and the Community
      • Pontio
      • Sports Facilities
      • Conference Facilities
      • Places to Eat and Drink
      • Public Events
      • Widening Access
      • Services to Schools
    • Business Services
      • Business Services Home
    • Collaboration Hub
      • Collaboration Hub
    • Conferencing and Business Dining
      • Conferencing Facilities
      • Business Dining
    • Intellectual Property (IP) and Commercialisation
      • Intellectual Property (IP) and Commercialisation
    • News
      • Current News
      • Research News
      • Student News
    • Events
      • Events
    • Announcements
      • Flag Announcements
  • Open Days

    • Study Options
      • Study Home
      • Why Study at Bangor?
      • Undergraduate Study
      • Postgraduate Taught Study
      • Postgraduate Research
      • Executive Education
      • Part-time Courses
      • January Start Courses
      • Degree Apprenticeships
      • Study Abroad
      • Work Experience
    • Study Advice
      • Apply
      • Already Applied?
      • Fees and Finances
      • Scholarships and Bursaries
      • Get Ready for University
      • Widening Access
    • Explore Bangor
      • Open Days and Visits
      • Virtual Student Experience
      • Magical Bangor

    Find a Course

    Order a Course Guide

    Open Days

    Clearing

    • Student Life
      • Student Life Home
      • Bangor and the Area
      • Social Life and Entertainment
      • Student Accommodation
      • Clubs and Societies
      • Sport
      • Virtual Student Experience
      • Videos and Vlogs
    • Your Experience at Bangor
      • Student Support
      • Skills and Employability
      • Study or Work Abroad
      • Fees and Finances

    Student Profiles

    Student Videos and Vlogs

    Welcome 2022

    • Choose Bangor
      • International Home
      • Why Bangor?
      • Location
      • Accommodation
      • Student Support
      • Contact Us
      • Bangor University's China website
    • Apply
      • Entry Requirements
      • Tuition Fees and Scholarships
      • How to Apply
      • Already Applied
      • Study Abroad
      • Exchanges
      • Worldwide Partners

    Country Specific Information

    Bangor University International College

    Find a Course

    Clearing 2023

    • Research
      • Research Home
      • About Our Research
      • Research in our Academic Schools
      • Research Institutes and Centres
      • Research Portal
      • Integrated Research and Impact Support (IRIS) Service
      • Energy
      • REF 2021
      • Research News
    • Postgraduate Research Opportunities
      • Postgraduate Research
      • Doctoral School
    • Events and Training Opportunities
      • Researcher Development
    • The University
      • About Us
      • Our Mission
      • Strategy 2030
      • Annual Report & Financial Statements
      • Our Location
      • Academic Schools and Colleges
      • Services and Facilities
      • Vice-Chancellor's Office
      • Working with Business
      • Working with the Community
      • Sustainability
      • Health and Wellbeing
      • Contact Us
    • Working for Us
      • Job Vacancies
    • University Management and Governance
      • Policies and Procedures
      • Slavery and Human Trafficking Statement
      • Management and Governance
    • University and the Community
      • Pontio
      • Sports Facilities
      • Conference Facilities
      • Places to Eat and Drink
      • Public Events
      • Widening Access
      • Services to Schools
    • Business Services
      • Business Services Home
    • Collaboration Hub
      • Collaboration Hub
    • Conferencing and Business Dining
      • Conferencing Facilities
      • Business Dining
    • Intellectual Property (IP) and Commercialisation
      • Intellectual Property (IP) and Commercialisation
    • News
      • Current News
      • Research News
      • Student News
    • Events
      • Events
    • Announcements
      • Flag Announcements
  • Open Days

Information for:

  • Alumni
  • Applicants
  • Current Students
  • Staff
  • Parents
  • Job Vacancies
  • Covid-19
My country:

Search

Close

Breadcrumb

  • Cymraeg

Share this page:
  • Twitter
  • Facebook
  • LinkedIn

Apply Now

Find out how to apply

Open Days

More information

Order a Course Guide

Order Now

Request Information

Get in touch

Chat to our staff and students

Connect through Unibuddy

Module WMP-4055:
Public Musicology

Engaging Audiences 2024-25
WMP-4055
2024-25
School of Arts, Culture And Language
Module - Semester 2
20 credits
Module Organiser: John Cunningham
Overview

This module is focussed on employability. It develops your understanding of impact and engagement in research and scholarship. It also develops your skills in communicating with a range of audiences, from academic to public, though a variety of media.

In the module we will look at best practices for communicating research to different stakeholders and communities. We will develop widely transferable skills essential for today’s job market, in academia and beyond.

The module will help you to understand the impact / engagement potential in your work and that of others, and provide you with the communication tools to reach wider audiences.

You will gain essential skills in designing research that implements impact and engagement from the outset. You will also hone communication skills in a range of areas, including the use of AI.

There are three assessments: (1) You will create an initial report outlining the routes to wider engagement potential in a research project (new or pre-existing); (2) You will present a piece of existing research to an academic or non-academic audience; (3) You will record a presentation on an existing piece of research, in the style of a vodcast – this is aimed at either an academic or a non-academic audience but this must be a different audience to that of the individual presentation (i.e. if the presentation was to an academic audience this must be aimed at a non-academic audience and vice versa).

This module develops students skills in communicating research to various audiences: academics, students, and a wider (non-academic) community. It explores research dissemination through a variety of media and forums, including conference papers, social media, blogs, programme notes, reviews, pre-concert talks, podcasts, and vodcasts. It will also introduce students to research impact and how to build impact into research. It will also explore aspects such as copyright and technology as they relate to music and the wider music industry today, including ways in which research (and researchers) can be marketed. It is intended that students will collaborate with students taking composition and performance.

The module is centred on employability skills that are highly desirable both in academia and beyond. Students will develop essential skills that are highly transferrable and which will enhance the visibility of their research.

Assessment Strategy

Threshold (C– to C+, 50-59%) Work which demonstrates an understanding of the module content and the ability to think in an informed and logical manner, and which is expressed coherently.

Good (B– to B+, 60-69%) Work which demonstrates mastery of the module content and the ability to think in a considered manner, and which is expressed with clarity and acuity.

Excellent (A– to A*, 70-100%) Work which demonstrates new insight into the module content and the ability to think in an original and conceptual manner, and which is expressed persuasively.

Learning Outcomes

  • Appraise critically dissemination of research / creative practice as research through various kinds of media

  • Design and deliver an effective presentation for non-academic audiences

  • Evaluate how a piece of research / creative practice can be communicated to a broad, non-academic audience

Assessment method

Written Plan/Proposal

Assessment type

Summative

Description

Write a report outlining the potential for wider engagement and its pathways for a research project. You can devise the research project yourself or you can take an existing piece of research (e.g. an article, performance or composition etc.). To be submitted by Thursday of Week 6 of semester 2.

Weighting

20%

Assessment method

Individual Presentation

Assessment type

Summative

Description

Present a piece of existing research to an academic or non-academic audience (you must specify what is your target audience). This can take any appropriate format (e.g. conference paper, pre-concert talk, podcast etc.). The presentation should be around 10 minutes in length and should be supported by relevant media if appropriate. To be presented in class, typically after the Easter break.

Weighting

40%

Assessment method

Demonstration/Practice

Assessment type

Summative

Description

A recorded presentation of an existing piece of research. This can be aimed at either an academic or a non-academic audience but this must be a different audience to that of the individual presentation (i.e. if the presentation was to an academic audience this must be aimed at a non-academic audience and vice versa). The nature of the presentation is open; it can take any appropriate format (e.g. conference paper, pre-concert talk, podcast etc.). The presentation should be around 20 minutes in length and should be supported by relevant media if appropriate. To be submitted by the second Monday of the semester 2 assessment period.

Weighting

40%

Home

Study

  • Undergraduate Study
Home

Follow Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn

Bangor University

Bangor, Gwynedd, LL57 2DG, UK

+44 (0)1248 351151

Contact Us

Visit Us

Maps & Directions

Policy

  • Legal Compliance
  • Modern Slavery Act 2015 Statement
  • Accessibility Statement
  • Privacy and Cookies
  • Welsh Language Policy
Map

Bangor University is a Registered Charity: No. 1141565

© 2020 Bangor University