Music Video & Popular Culture
Music Video & Popular Culture 2022-23
School Of Arts, Culture And Language
Module - Semester 2
This module will explore how popular music is/has been consumed through visual media and will examine examples from the repertoire. Thus the module is both historical and analytical. It will encompass a range of genres (broadly defined), including rock, rap, metal, pop – students will be encouraged to provide suggestions for case studies. Central to the critique will be the development of MTV in the early 1980s and the impact that had on the consumption of popular culture and on the music industry; central to the exploration will be the idea of the music video as a culturally significant art form. We will also explore the early development of the form in the early twentieth century as well as forms of promotional music videos and films (with music) made by popular groups from the 1960s onwards. Using a range of case studies, we will utilise a range of analytical techniques to understand how to interpret music videos, visually and narratively. We will also look at controversial (and banned) music videos to understand more about the interaction of popular (music) youth culture and censorship and expressions of authority, repression and defiance. Please note that this module may explore themes including but not limited to: gender representation, violence, sex and sexuality in modern culture, religion, drug use.
-threshold -D– to D+: Work which demonstrates an adequate knowledge of the subject, with limited ability at conceptual and critical thinking, expressed intelligibly.
-good -B– to B: Work which demonstrates a good grasp of the subject, with strong conceptual and critical thinking, expressed engagingly.
-excellent -A– to A**: Work which demonstrates a thorough grasp of the subject, with evidence of originality in conceptual and critical thinking, expressed convincingly.
-another level-C– to C+: Work which demonstrates a competent grasp of the subject, with adequate conceptual and critical thinking, expressed understandably.
- On successful completion of the module, the student should be able to communicate ideas about the works studied in a manner commensurate with professional media protocols
- On successful completion of the module, the student should be able to critically analyse specific music videos (as broadly defined)
- On successful completion of the module, the student should be able to develop original conclusions about the works studied through the application of skills of source-based research, critical thinking and conceptual thinking in relation to the works studied
- On successful completion of the module, the student should be able to synthesise and critique scholarly literature relating to the history and development of music videos (as broadly defined), resolving ambiguities and developing conclusions