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Module BIC-1016:
Applied Psychology

Module Facts

Run by Marketing: Bangor International College

10 Credits or 5 ECTS Credits

Semester 1 & 2

Organiser: Mrs Laura McKenzie

Overall aims and purpose

This module looks at ways in which psychological training, theory and research can be applied to real-life situations. In addition to clinical, educational psychology and counselling the module also looks at forensic psychology, the impact of psychological insights in the world of business and management, in advertising and retail for example, and in urban planning. In all these areas an understanding of human attitudes, reactions and behaviours influences decision-making.

Course content

Indicative content:

In this module students are made aware of the wide range of human activities, problems and issues are supported by psychology professionals, theories and research activities. Some applied examples are:

  • Medicine and health care; clinical psychology
  • Educational Psychology
  • Counselling
  • Industrial and organisational psychology; ergonomics
  • Forensic and legal psychology
  • Environmental Psychology
  • Advertising and retail

Students study how psychology can provide solutions to real-life problems and support individuals and groups with a wide range of issues and concerns.

Assessment Criteria


Threshold (D- to D+) (40-49%)

Student has provided adequate answers, demonstrating a basic knowledge and understanding of the topics studied but derived largely from materials provided


Good (C- to B+) (50-69%)

Student has provided well-organised and structured responses and shown a good knowledge and understanding of the topics studied and issues considered


Excellent (A-to A*) (70-100%)

Student has provided comprehensive and accurate responses demonstrating depth of knowledge and understanding and with insights into the theoretical and practical issues studied

Learning outcomes

  1. Demonstrate an understanding of the role of psychology professionals in health care, education and social care

  2. Demonstrate knowledge of how psychology theory and research may be applicable in a wide range of other contexts

  3. Describe how psychology theory may be used to solve everyday problems

  4. Show an awareness of how psychological research supports these applied areas

Assessment Methods

Type Name Description Weight
Interim class test 30
Case study report 70

Teaching and Learning Strategy


Seminars – 40 hours -1 hour x 4 a week over a 10-week term

Private study

Private Study – reading time, preparing and taking assessments


Computer Workshops – 10 hours - an hour a week over a 10-week term to support retrieval, collation and presentation of research data


Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others

Subject specific skills

  • Accessing material through specialised texts
  • Written communication and report writing
  • Information retrieval
  • Critical thinking and problem solving
  • Oral communication through discussion


Reading list

Core Texts

Meyers, D.G., DeWall, C,N.(2018) Psychology (12th edition) – Macmillan Learning

Payne, R and Jinks, G (2013) Applied Psychology: Research, Training and Practice (2nd edition) – Sage Publishing

Pre- and Co-requisite Modules