Modules for course 2R87 | BSC/PWB
BSc Psychology with Business

Compulsory Modules

Semester 1

• PPP-1001: Psychology as a Science (10)
  Recommended reading for this module is as follows: Dienes, Z. (2008). Understanding Psychology as a Science. London: Pan-McMillan. ISBN: 9780230542310 Gleitman, H., Reisberg, J., & Gross, D. (2010). Psychology (8th Edition). New York, US: W W Norton & Company. ISBN: 9780393116823 British Psychological Association. (2004). Guidelines for minimum standard of ethical approval in psychological research. http://www.bps.org.uk/the-society/code-of-conduct/code-of-conduct_home.cfm Goldacre, B. (2009). Bad Science. UK: Harper Perennial. ISBN: 978-0007284870
• PRP-1001: Research Methods I (20) Core
  Recommended reading for this module is as follows: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: Author. Field, A. (2013). Discovering Statistics using SPSS, 4th Ed.. London: Sage Howitt, D. & Cramer, D (2010). Introduction to Research Methods in Psychology, 3rd Ed. Harlow: Pearson
  or
  PCC-1002: Dulliau Ymchwil I (20) Core
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: Author. Field, A. (2013). Discovering Statistics using SPSS, 4th Ed.. London: Sage Howitt, D. & Cramer, D (2010). Introduction to Research Methods in Psychology, 3rd Ed. Harlow: Pearson
• PPP-1003: Scientific Writing & Comm I (10)
  Recommended reading for this module is as follows: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. The general online handbook: Essay Writing Guide; APA & Writing Research Reports; Edit, acknowledgements & choosing resources. Further reading materials and guidance will be provided in class and additional resources will be accessible on Blackboard.
  or
  PCC-1001: Ysgrifennu Gwyddonol I (10)
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition). Washington, DC: Awdur. Y llawlyfr ar-lein cyffredinol: Arweiniad ar Ysgrifennu Traethodau; APA ac Ysgrifennu Adroddiadau Ymchwil, cydnabyddiaethau a dewis adnoddau. Bydd deunyddiau darllen pellach yn cael eu darparu yn y dosbarth a bydd adnoddau ychwanegol i'w cael ar Blackboard.
• ASB-1103: Intro to Business and Mgmt (10)
  • Introduction to the module • Explaining Organisational Behaviour • The Environment • Learning • Culture • Personality • Motivation • Groups • Leadership • Elements of structure • Conflict
  or
  ADB-1103: Busnes a Rheolaeth (10)
  • Cyflwyniad i’r modiwl • Egluro ymddygiad sefydliadol • Yr Amgylchedd • Dysgu • Diwylliant • Personoliaeth • Symbyliad • Grwpiau • Arweinyddiaeth • Elfennau strwythur • Gwrthdaro
• ASB-1300: CORE Economics (20) or
  ACB-1300: Economeg CORE (20)

Semester 2

• PRP-1002: Research Methods II (20) Core
  Recommended reading for this module is as follows: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: Author. Field, A. (2013). Discovering Statistics using SPSS, 4th Ed.. London: Sage Howitt, D. & Cramer, D (2010). Introduction to Research Methods in Psychology, 3rd Ed. Harlow: Pearson
  or
  PCC-1004: Dulliau Ymchwil II (20) Core
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: ⁠ Awdur. Field, A. (2013). Discovering Statistics using SPSS, 4ydd Arg.. London: Sage Howitt, D. A Cramer, D (2010). Introduction to Research Methods in Psychology, 3ydd Arg. Harlow: Pearson
• PPP-1006: Scientific Writing & Comm II (10)
  Recommended reading for this module is as follows: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. POPPS handbook Further guidance will be provided in class, and additional resources will be made accessible on Blackboard.
  or
  PCC-1003: Ysgrifennu Gwyddonol II (10)
  Dyma'r deunydd darllen a argymhellir ar gyfer y modiwl hwn: American Psychological Association. (2010). The Publication Manual of the American Psychological Association (6th Edition).Washington, DC: Author. Llawlyfr Sgiliau Ymarfer Cyflwyniadau Llafar Seicoleg (POPPS) Rhoddir rhagor o gyfarwyddyd yn y dosbarth, a threfnir i adnoddau ychwanegol fod ar gael ar Blackboard.
• PPP-1010: Applied Psychology (10)
  Introduction to Psychology I will introduce you to some of the fundamental areas of psychology. Topics in this module will be drawn from the different areas of psychology. This year, the topic areas are: Historical and Theoretical Development, Biological Psychology, Perception and Social Psychology. They key topics will be taught in lectures, and guest talks will provide a broader picture of Bangor research expertise. The opportunities for further learning will be provided through small group workshops and discussions, and through guided independent learning with support of on-line learning activities. Students will continue learning some of the key skills (basic and advanced levels) necessary for the successful completion of a psychology degree.
• ASB-1104: Introduction to Marketing (10)
  Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
  or
  ACB-1104: Cyflwyniad i Farchnata (10)
  Cysyniadau craidd marchnata; Grymoedd yr amgylchedd marchnata a’u heffaith; Marchnadoedd, targedu, segmenteiddio a lleoli; Ymddygiad prynu defnyddwyr a’r modd y bydd defnyddwyr yn gwneud penderfyniadau prynu; Y cynllun marchnata a’i weithrediad Dosbarthiad, cynnyrch, pris a hyrwyddo.
• ASB-1300: CORE Economics or
  ACB-1300: Economeg CORE

Compulsory Modules

Semester 1

• PRP-2001: Research Methods III (20) Core
  There are no required readings for this module. Supplementary Readings are as follows: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: American Psychological Association. Field, A. (2009). Discovering Statistics using SPSS (3rd Edition). London, Sage Publications Ltd.
  or
  PCC-2001: Dulliau Ymchwil III (20) Core
  Nid oes deunydd darllen gofynnol ar gyfer y modiwl hwn. Dyma'r deunyddiau darllen ychwanegol: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: American Psychological Association. Field, A. (2009). Discovering Statistics using SPSS (3rd Edition). London, Sage Publications Ltd.
• PPP-2010: Social Psychology (10)
  ONE of the following textbooks will provide you with a basic overview of the topic to support your learning through this course. However, please remember that it is expected that you will read original papers (research or review articles from peer reviewed journals) rather than relying on the textbook whenever possible. Please refer to the word documents that accompany each lecture to see a comprehensive list of original sources in the reference sections – consider these references as your reading lists for each topic. Sutton, R. & Douglas, K. (2013). Social Psychology. London: Palgrave MacMillan. ISBN-10: 0230218032 ISBN-13: 978-0230218031 Hogg, M.A. & G.M. Vaughan. (2011). Social Psychology 6th Edition. London: Prentice Hall. ISBN-10: 0273741144 ISBN-13: 978-0273741145 Please note that the most recent edition of the above textbook is preferred, but the previous edition (5th) is acceptable Aronson, E. (2008). The Social Animal 10th Edition. New York: Worth. ISBN-10: 1429203161 ISBN-13: 978-1429203166
• PPP-2012: Cognitive Psychology (10)
  Ashcraft, M. H., & Radvansky, G. A. (2010). Cognition. NJ, US: Pearson Education. ISBN 10: 0-13-508168-8 ISBN 13: 978-0-13-508168 Core textbook for the whole module Baddeley. A, D. (1999). Essentials of Human Memory. Hove, England: Psychology Press. ISBN 0863775454 (pbk.) 0863775446 Alternative core textbook for the topic of Memory Styles, E. A. (1997). The Psychology of Attention. Hove UK: Psychology Press. ISBN 0863774652 (PBK) 0863774644 Alternative core textbook for the topic of Attention Goldstein, E.B. (1999). Sensation and Perception. Belmont, CA: Wadsworth Publishing. ISBN 0534346804 (alk. paper) Alternative core textbook for the topic of Perception Harley, T. (2009). Talking the talk. Hoboken: Taylor & Francis Alternative core textbook for the topic of Language; ~15 hard copies available in the library, also available as an e-book. The author’s The Psychology of Language textbook offers more advanced coverage of the same topics, for those who wish to delve deeper.
• PPP-2014: Personality & Indiv Diffs (10)
  Recommended reading for this module includes the following text, however additional texts may be also be given prior to the module and during the module. Maltby, J., Day, L., Macaskill, A. (2013). Personality, Individual Differences and Intelligence. Pearson Education Limited.
• ASB-2103: Principles of Marketing (10)
  The global marketplace; Marketing information and research; Segmentation, targeting and positioning; Customer relationships and value; Products; brands, product developments and life-cycles; Pricing strategies; Promotion and marketing communication; Public relations, personal selling and sales management; Place, marketing channels.
  or
  ACB-2103: Egwyddorion Marchnata (10)
  Y farchnad fyd-eang; Gwybodaeth ac ymchwil marchnata; Segmenteiddio, targedu a lleoli; Perthynas â chwsmeriaid a gwerth am arian; Marchnata gwasanaethau; Cynnyrch, brandiau, datblygiad cynnyrch a’u cylch oes; Strategaethau prisio; Cyfathrebu ar gyfer hyrwyddo a marchnata; Cysylltiadau cyhoeddus, sgiliau gwerthu’r unigolyn a rheoli gwerthiant; Lleoliad, sianeli marchnata.

Semester 2

• PRP-2002: Research Methods IV (20) Core
  American Psychological Association (2010).Publication Manual of the American Psychological Association. Washington, D. C.: American Psychological Association. Field, A. (2009). Discovering Statistics using SPSS (3rd Edition). London, Sage Publications Ltd.
  or
  PCC-2002: Dulliau Ymchwil IV (20) Core
  Bydd y modiwl hwn yn cynnwys ffyrdd o ddylunio a dadansoddi ymchwil seicolegol gan gyfeirio'n benodol at ddylunio arbrofol, dadansoddi data paramedrig, a'r defnydd o Dadansoddiad o Amrywiad (Analysis of Variance: ANOVA) a'r profion cysylltiedig dilynol. Nod y cwrs hwn yw helpu myfyrwyr i ddilyn gweithdrefnau mwy datblygedig o ddadansoddi data a ddefnyddir yn bennaf mewn Seicoleg Arbrofol, ac i allu ei defnyddio ar gyfer dadansoddi eu hymchwil eu hunain, er mwyn dylunio, a dadansoddi ac ysgrifennu prosiectau ymchwil blwyddyn olaf. Mae dwy elfen i'r modiwl. Bydd awr o ddarlith yn cyflwyno pwnc; bydd hyn yn cael ei gefnogi gan sesiwn dwy awr o hyd lle y byddwch yn ennill profiad ymarferol o ymchwil mewn seicoleg. Mae'r sesiynau yn cynnwys trafodaethau am ystod o faterion mewn dulliau arbrofol ac ystadegau ynghyd a'r cyfle i gasglu a thrin data. Bydd rhai o'r gweithgareddau yn cynnwys ystyried materion moesegol mewn ymchwil, ddyfeisio astudiaethau ymchwil ar themau a ddewiswyd, cynnal casglu data a dadansoddi, defnyddio offer electronig a chyfrifiadau llaw i ddisgrifio a dadansoddi data. Byddwch hefyd yn dysgu sut i gyfathrebu canlyniadau ymchwil mewn adroddiadau ysgrifenedig. Mae'r modwil hefyn yn cynnwys sesiynau wythnosol POPPS, pan fydd presenoldeb yn cael ei nodi. Rhestr Ddarllen Ofynnol Nid oes deunydd darllen gofynnol ar gyfer y modiwl hwn. Rhestr ddarllen ychwanegol: American Psychological Association (2010). Publication Manual of the American Psychological Association. Washington, D. C.: American Psychological Association. Field, A. (2009). Discovering Statistics using SPSS (3rd Edition). London, Sage Publications Ltd.
• PPP-2011: Developmental Psychology (10)
  Recommended reading for this module is as follows: Shaffer, D.R., & Kipp, K. (2012). Developmental Psychology: Childhood and Adolescence. (9th Ed.) International Edition. London: Thompson. (Previous edition is also acceptable as they cover much the same ground.) Additional reading will be made available to students through Blackboard. Required reading for each lecture topic will be presented in class.
• PPP-2013: Biological Psychology (10)
  Reading List All readings Carlson (10th edition) – Physiology of Behavior K & W=Kolb and Whishaw Fundamentals of Human Neuropsychology, 6th edition (in parenthesis page numbers from the 5th edition)
• PPP-2017: Concepts in Psychology (10)
• ASB-2107: Consumer Behaviour (10)
  Introduction to consumer behaviour and module; Theories of learning and the role of memory in consumption; The influence of values on consumers and motivation theory; Personality and lifestyles; The fundatmental role of attitude: forming and changing attitudes; The complex process of making decisions; The role of others in consumption; Culture and consumption; The dark side of constumption.

Compulsory Modules

Semester 1

• PPP-3001: Project (Single Honours Psych) (40) Core
  Reading list Required The list of required readings depends on the individual project and will be announced by the project supervisor. Recommended (core text): Wood, C., Giles, D., & Percy, C. (2009). Your psychology project handbook: Becoming a researcher. Harlow: Essex: Pearson Education Limited.
  or
  PCC-3001: Prosiect (40) Core
  Rhestr ddarllen Gofynnol Mae'r rhestr ddarllen ofynnol yn dibynnu ar y project unigol a chaiff ei chyhoeddi gan oruchwyliwr y project. Argymhellir (testun craidd): Wood, C., Giles, D., & Percy, C. (2009). Your psychology project handbook: Becoming a researcher. Harlow: Essex: Pearson Education Limited.

Semester 2

• PPP-3001: Project (Single Honours Psych)
  Reading list Required The list of required readings depends on the individual project and will be announced by the project supervisor. Recommended (core text): Wood, C., Giles, D., & Percy, C. (2009). Your psychology project handbook: Becoming a researcher. Harlow: Essex: Pearson Education Limited.
  or
  PCC-3001: Prosiect
  Rhestr ddarllen Gofynnol Mae'r rhestr ddarllen ofynnol yn dibynnu ar y project unigol a chaiff ei chyhoeddi gan oruchwyliwr y project. Argymhellir (testun craidd): Wood, C., Giles, D., & Percy, C. (2009). Your psychology project handbook: Becoming a researcher. Harlow: Essex: Pearson Education Limited.
• PCP-3005: Consumer & Applied Psychology (20)
  Readings Possibly Required (still TBD): Blackwell, R.D., Miniard, P.W., & Engel, J.F (2006). Consumer Behavior, 10th edition. International Student Edition. Mason, Ohio: Thomson Higher Education. ISBN: 0324271972 Possibly Required (still TBD): Case studies (About 1 per week – mostly included in required text). Scientific Papers (About 1 per week - distributed during the course). Recommended: Strunk and White, The Elements of Style. Available for ~£6 or online at: http://www.bartleby.com/141/

Optional Modules

60 credits from:

• ASB-3103: Marketing Strategy & Man. (10) (Semester 1)
  Introduction and course organisation; Relationship Marketing; Entrepreneurial Marketing; Branding; Creating a Marketing Strategy; Marketing Audit and Tools 1 & 2; Formulating Marketing Strategies; Choosing a Case Study/Small Group Formation; Case study preparation and presentation.
• ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1)
  Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.
  or
  ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1)
  Cyflwyniad i entrepreneuriaeth; Esblygiad y cysyniad o entrepreneuriaeth; Nodweddion yr entrepreneur; Creadigrwydd, arloesi ac entrepreneuriaeth; Rôl entrepreneuriaid yn yr economi a chymdeithas; Entrepreneuriaeth mewn cwmnïau mawr; Mathau o entrepreneuriaeth; Diffinio busnesau bychain; Entrepreneuriaeth yn y dyfodol.
• ASB-3105: Business Planning (10) (Semester 2)
  Introduction to new venture creation; Starting your own business; Family business; Buying a business; Franchising; Idea generation and screening for new venture opportunities; Writing a business plan.
• ASB-3112: Advertising Strategy (10) (Semester 1)
  Theoretical advertising models; The advertising management process: messages, media and measurement of advertising effectiveness; Advertising campaign development, with emphasis on planning and analysing advertising media; Internet advertising, mobile and ambient media; Branding and globalisation of advertising; Promotion management, marketing-oriented public relations, sponserships and trade promotions.
  or
  ADB-3112: Strategaeth Hysbysebu (10) (Semester 1)
  Modelau hysbysebu damcaniaethol; Y broses o reoli hysbysebu: negeseuon, y cyfryngau a mesur effeithiolrwydd hysbysebu; Datblygu ymgyrch hysbysebu, gyda phwyslais ar gynllunio a dadansoddi cyfryngau hysbysebu; Hysbysebu ar y rhyngrwyd, cyfryngau symudol ac amgylchol; Brandio a globaleiddio hysbysebu; Rheoli hyrwyddo, cysylltiadau cyhoeddus gyda phwyslais ar farchnata, noddi a hyrwyddo masnach
• ASB-3114: e-Marketing (10) (Semester 1)
  Defining the field: Introduction to the module and e-marketing as a strategic tool; E-marketing strategy and the e-marketing environment; Social media marketing; The e-marketing mix; The consumers perspective; The marketers perspective; Online retailing; Mobile marketing.
• ASB-3117: Globaliz'tn & Multin'tl Corp'n (10) (Semester 2)
  Globalisation and its discontent; Engines of growth; Business and the state; Big Business; The Chandlerian firm; Business groups, mutuals and co-operatives; Technology and the digital economy; Business and business schools; Excellent firms - a longitudinal analysis (Presentations).
• ASB-3500: Britain and the EU (10) (Semester 1)
  Elements of a governmental system; Relationship between the legislature, executive and judiciary, constituions and the rule of law; The British state and its institutions, the executive, the prime minister and monarch; The nation state and the EU; Sovereignty, legitimacy, subsidiarity and multi-level governance; History and evolution of the EU; Consultative and legislative processes of the EU; The EU as an experimental, evolving and unique model of multi-level governance.
• ASB-3509: Corp. Social Responsibility (10) (Semester 2)
  This module involves a visit to an organisation, during which emphasis will be placed upon its CSR strategies. An opportunity will also be available to relate CSR theory to its practical applications.
• NB. students who choose ASB-3108 must also take its pre-requisite, ASB-3103.