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Module ASB-3122:
Intl Business Competency

Module Facts

Run by Bangor Business School

20 Credits or 10 ECTS Credits

Semester 1

Organiser: Mr Stephen Jones

Overall aims and purpose

The OECD defines global competence as “the capacity to examine local, global and intercultural issues, to understand and appreciate the perspectives and world views of others”. This module builds that ‘social competence’ perspective into the study of international business to provide an understanding of the forces driving globalisation, and their implications for countries, industries and organisations. To explore the benefits and challenges of implementing various methods of conducting international business.

Course content

Topics may include but not be limited to - Globalisation and international business; Cultural perspectives on developing global competency; Challenges of operating in an international environment; Role of governments in international business; Economic, cultural/behavioural explanations of international business; Cultural influences on the range of international transaction modes; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.

Assessment Criteria

C- to C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.


A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.


B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.


D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

Learning outcomes

  1. Assess the forces of globalisation and their impact on nations and organisations.

  2. Apply the theories of international trade & business to the behaviour of governments and companies.

  3. Generate effective implementation strategies for international business.

  4. Develop personal Global Competence and recognise its application in the business environment.

Assessment Methods

Type Name Description Weight
COURSEWORK COURSEWORK - Analysis of an International Business situation

This coursework requires each student to individually assess the development of their own Global Competence. It will involve reflection on the student's own 'world view' at the start of the module, and the subsequent development whilst engaging in activities during the module.

COURSEWORK The Development of Personal Global Competence

Analysis of an International Business situation.


Teaching and Learning Strategy


Lecture and class discussions.

One-to-one supervision


Private study

Research, essential reading.


Seminar discussion.


Transferable skills

  • Literacy - Proficiency in reading and writing through a variety of media
  • Computer Literacy - Proficiency in using a varied range of computer software
  • Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
  • Exploring - Able to investigate, research and consider alternatives
  • Information retrieval - Able to access different and multiple sources of information
  • Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
  • Critical analysis & Problem Solving - Able to deconstruct and analyse problems or complex situations. To find solutions to problems through analyses and exploration of all possibilities using appropriate methods, rescources and creativity.
  • Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
  • Management - Able to utilise, coordinate and control resources (human, physical and/or financial)
  • Argument - Able to put forward, debate and justify an opinion or a course of action, with an individual or in a wider group setting
  • Self-awareness & Reflectivity - Having an awareness of your own strengths, weaknesses, aims and objectives. Able to regularly review, evaluate and reflect upon the performance of yourself and others
  • Leadership - Able to lead and manage, develop action plans and objectives, offer guidance and direction to others, and cope with the related pressures such authority can result in

Subject specific skills

  • People management: to include communications, team building, leadership and motivating others.
  • Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
  • Ability to work with people from a range of cultures.
  • Articulating and effectively explaining information.
  • Building and maintaining relationships.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Emotional intelligence and empathy.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.


Talis Reading list

Reading list

Daniels J, Radebaugh H. & Sullivan, D. (2018) “International business: Environments & operations” , 16th ed, Pearson, ISBN-13: 978-1292214733

Porter M.E. (1998) “The Competitive Advantage of Nations”, Macmillan Business, ISBN-13: 978-0333736425

World Economic Forum (2018) “The Global Competitiveness Report 2018”, ISBN-13: 978-92-95044-76-0, &

Pre- and Co-requisite Modules

Courses including this module

Compulsory in courses:

Optional in courses: